Top Talent like Anelya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Anelya Yerzhanova

Growth Marketing Manager • Oakland, CA, US
Ads Manager
Advertising
Campaign Marketing
Marketing Strategy
Marketing Analytics
Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts
Experienced Marketing Leader | MBA Graduate
Marketing manager with 12+ years of experience in growth marketing, product marketing and brand management, with a focus on mobile apps and games. Broad experience in developing and executing marketing and growth strategies, ranging from launching new apps to driving growth for mature games/ apps on a global scale. Experience in leading and managing teams. 🎓 MBA, Cornell University 🎓 Bachelors and Masters in Marketing, Emerson College

Work History

K

Head of Growth

KeepboxFull-time Employee
G

Head of Marketing

GridNov 2022 - Jan 2024 • 1 yr 3 mos- Developed a comprehensive marketing and growth strategy that includes everything from product positioning and branding to CACs analysis and projections - Managed all of the paid growth / user acquisition channels, including iterative testing to establish the winning creative strategy and channel mix - Onboarded and managed external creative agencies and contractors to drive the creative asset production; oversaw implementation and onboarding of a new analytics and attribution partner
P

Head of Performance Marketing

Pocket GemsMar 2022 - Sep 2022 • 7 mos- Oversaw all of UA and retargeting efforts for War Dragons game: managed key external partner and vendor relationships; guided the team on channel strategy and execution; evaluated overall performance and adjusted UA strategy accordingly to achieve team & game KPIs - Led the team to achieve the annual marketing goal 2 months ahead of schedule and 16% above plan; managed reengagement campaigns to retain high-value VIP players, resulting in 8% more VIPs retained than forecasted - UA strategy and planning: worked with the performance marketing, product marketing and finance teams to set yearly and quarterly goals for War Dragons game and prototypes - Provided marketing support to prototype teams: product-market fit tests in collaboration with game PMs, competitive and industry research, UA campaign planning, management and optimization - Partnered with the data science team on the LTV prediction model: monitored the fluctuations and discrepancies in the model vs actual performance and identifying ways to increase LTV model accuracy - Worked with internal and external partners on the MarTech roadmap - Fully onboarded, train and leveled up new team members
P

Performance Marketing Manager

Pocket GemsApr 2020 - Apr 2022 • 2 yrs 1 mo- Overseeing all of UA and retargeting efforts for War Dragons game: managing key external partner and vendor relationships; guiding the team on channel strategy and execution; evaluating overall performance and adjusting UA strategy accordingly to achieve team & game KPIs - UA strategy and planning: working with the performance marketing, product marketing and finance teams to set yearly and quarterly goals for War Dragons game and prototypes - Partnering with the data science team on the LTV prediction model: monitoring the fluctuations and discrepancies in the model vs actual performance and identifying ways to increase LTV model accuracy - Working with internal and external partners on the MarTech roadmap - Fully onboard, train, and level up new team members Show less
J

MBA Marketing Intern

Johnson ControlsMay 2017 - Aug 2017 • 4 mos- Developed marketing strategy to support commercial launch of smart energy solutions for large commercial clients: defined positioning and messaging, developed digital content strategy and created key sales assets. - Executed digital marketing strategy: managed website optimization, planned a 6-month social media campaign and launched market intelligence newsletter to monitor market trends and activity

Education

C

Cornell Johnson Graduate School of Management

Master of Business Administration (MBA), Business Administration and Management, General2016 - 2018
E

Emerson College

Master of Arts in Global Marketing Communication and Advertising, Marketing2010 - 2011
E

Emerson College

Bachelor, Marketing Communications2006 - 2010

Similar Pangeans

Helen Chong

Experienced Growth Leader and Marketing Strategist
Growth Marketing Management • Brand Partnership • Creative & Brand Strategy • 15 years of exp. • New York, NY, US

Edidiong Ekong

Head of Growth and Marketing EMEA | Product Marketing, Brand Management, Performance Marketing, Customer Lifecycle Management, Marketing Automation | B2B and B2C SAAS | Ex. Boomplay, Alerzo, Klasha.
Growth Marketing Management • Product Marketing • Content Marketing • 1 years of exp. • London, England, GB

Andrew Young

Experienced Growth Marketing Manager Driving Business Growth
Growth Marketing Management • 8 years of exp. • New York, NY, US

Chandan Kumar

Growth Lead | Marketing Strategist | Community Builder
Growth Marketing Management • 7 years of exp. • Mumbai, MH, IN

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Marketing Leader | MBA Graduate
Marketing manager with 12+ years of experience in growth marketing, product marketing and brand management, with a focus on mobile apps and games. Broad experience in developing and executing marketing and growth strategies, ranging from launching new apps to driving growth for mature games/ apps on a global scale. Experience in leading and managing teams. 🎓 MBA, Cornell University 🎓 Bachelors and Masters in Marketing, Emerson College

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Helen Chong

Experienced Growth Leader and Marketing Strategist
Growth Marketing Management • Brand Partnership • Creative & Brand Strategy • 15 years of exp. • New York, NY, US

Edidiong Ekong

Head of Growth and Marketing EMEA | Product Marketing, Brand Management, Performance Marketing, Customer Lifecycle Management, Marketing Automation | B2B and B2C SAAS | Ex. Boomplay, Alerzo, Klasha.
Growth Marketing Management • Product Marketing • Content Marketing • 1 years of exp. • London, England, GB

Andrew Young

Experienced Growth Marketing Manager Driving Business Growth
Growth Marketing Management • 8 years of exp. • New York, NY, US

Chandan Kumar

Growth Lead | Marketing Strategist | Community Builder
Growth Marketing Management • 7 years of exp. • Mumbai, MH, IN

Top Talent like Anelya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Anelya Yerzhanova

Growth Marketing Manager • Oakland, CA, US
Ads Manager
Advertising
Campaign Marketing
Marketing Strategy
Marketing Analytics
Marketing
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

K

Head of Growth

KeepboxFull-time Employee
G

Head of Marketing

GridNov 2022 - Jan 2024 • 1 yr 3 mos- Developed a comprehensive marketing and growth strategy that includes everything from product positioning and branding to CACs analysis and projections - Managed all of the paid growth / user acquisition channels, including iterative testing to establish the winning creative strategy and channel mix - Onboarded and managed external creative agencies and contractors to drive the creative asset production; oversaw implementation and onboarding of a new analytics and attribution partner
P

Head of Performance Marketing

Pocket GemsMar 2022 - Sep 2022 • 7 mos- Oversaw all of UA and retargeting efforts for War Dragons game: managed key external partner and vendor relationships; guided the team on channel strategy and execution; evaluated overall performance and adjusted UA strategy accordingly to achieve team & game KPIs - Led the team to achieve the annual marketing goal 2 months ahead of schedule and 16% above plan; managed reengagement campaigns to retain high-value VIP players, resulting in 8% more VIPs retained than forecasted - UA strategy and planning: worked with the performance marketing, product marketing and finance teams to set yearly and quarterly goals for War Dragons game and prototypes - Provided marketing support to prototype teams: product-market fit tests in collaboration with game PMs, competitive and industry research, UA campaign planning, management and optimization - Partnered with the data science team on the LTV prediction model: monitored the fluctuations and discrepancies in the model vs actual performance and identifying ways to increase LTV model accuracy - Worked with internal and external partners on the MarTech roadmap - Fully onboarded, train and leveled up new team members
P

Performance Marketing Manager

Pocket GemsApr 2020 - Apr 2022 • 2 yrs 1 mo- Overseeing all of UA and retargeting efforts for War Dragons game: managing key external partner and vendor relationships; guiding the team on channel strategy and execution; evaluating overall performance and adjusting UA strategy accordingly to achieve team & game KPIs - UA strategy and planning: working with the performance marketing, product marketing and finance teams to set yearly and quarterly goals for War Dragons game and prototypes - Partnering with the data science team on the LTV prediction model: monitoring the fluctuations and discrepancies in the model vs actual performance and identifying ways to increase LTV model accuracy - Working with internal and external partners on the MarTech roadmap - Fully onboard, train, and level up new team members Show less
J

MBA Marketing Intern

Johnson ControlsMay 2017 - Aug 2017 • 4 mos- Developed marketing strategy to support commercial launch of smart energy solutions for large commercial clients: defined positioning and messaging, developed digital content strategy and created key sales assets. - Executed digital marketing strategy: managed website optimization, planned a 6-month social media campaign and launched market intelligence newsletter to monitor market trends and activity

Education

C

Cornell Johnson Graduate School of Management

Master of Business Administration (MBA), Business Administration and Management, General2016 - 2018
E

Emerson College

Master of Arts in Global Marketing Communication and Advertising, Marketing2010 - 2011
E

Emerson College

Bachelor, Marketing Communications2006 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.