Angelica Sirotin

Copywriter • Content Marketing Manager • Minneapolis, MN, US

Copywriting

Pitch Decks

Blog Writing

Market Research

Web Copy

Investment Memorandums

Writing

Available for hire fromNegotiable

Startup Entrepreneur, Advisor & High-Impact Messaging Expert With 6+ Years of Experience

I'm a Senior Copywriter & Strategic Comms expert with 6+ years of cross-industry experience writing for B2B & B2C clients, including Startups and Fortune 500s. What can I do for you specifically? I specialize in: ✅ High-converting website copy ✅ Press releases that get noticed ✅ Blogs & articles that engage & inform ✅ Whitepapers that educate & persuade ✅ Social media posts that start a conversation ✅ Sales emails & landing pages that sell ✅ Powerful thought leadership pieces ✅ Pitch decks & presentations that close the deal ✅ Investment one-pagers that get funded ✅ Speech writing that inspires action ✅ Sales-enablement materials that help your team close more business ... And so much more. Get in touch to learn more.

Projects

Technical Startup Pitch Deck

X-Analytic wanted an exceptional pitch deck that would demonstrate their extraordinary AI predictive maintenance solution specifically designed for the mining industry. I created a compelling narrative and visual story that showcased the benefits of their solution in the context of the mining industry. X-Analytic is currently a profitable company serving a number of Fortune 500 companies. The completed deck included: Observation Slide Problem Slide Market Opportunity Slide Solution Slide About X-Analytic Value Proposition Solution Mechanics Target Market Use Cases Business Model Competitive Analysis Traction & Roadmap Team Financials Summary Terms ContactSee More

High-Impact Startup Messaging

We created high-impact messaging to promote a Legal Tech startup. Challenge: An Estonian-based Legal Tech startup needed help developing content to promote their services. Approach: Sirotin Ventures partnered with the startup to understand their core service offerings and target market, which was then used to develop content that highlighted the value of their services. Solution: We created blog posts and social media posts that highlighted the key differentiators of the company and developed a comprehensive content marketing strategy to increase brand awareness. Result: We helped the startup generate increased customer engagement online and position their services as a leading Legal Tech solution. Timeline: OngoingSee More

Social Media Copy

An tax preparer needed help with creating a social media presence for their business, so I created a strategy for them to increase visibility and engagement. The strategy included creating different types of content that would be interesting and relevant for potential clients, curating content from other professionals in the industry, and using analytics to measure the success of posts. Additionally, I set up accounts on various social media platforms such as Facebook and Twitter, and created a schedule for regular postings. I also provided instruction on how to respond to inquiries and comments in a timely manner.See More

White Paper

A Fortune 5000 Management Consulting Firm that specializes in Strategy and Finance for SMEs required a White Paper to showcase their unique approach when it comes to transactional finances. I created and designed a White Paper that included the following sections: "Introduction", "Our Approach to Financial Modeling", "How We Structure Our Financial Models", "Convertible Notes and Capitalization Tables", "Best Practices For Effectively Using Your Model", "Best Practices For Effectively Using Your Model", "Conclusion". The client can now leverage the White Paper as a sales and marketing tool to attract new clients. It also empowers them to educate their potential customers about the benefits of their services. The paper includes expert insights and industry best practices that help showcase the firm’s approach to transactional finances in an easy-to-understand format. See More

Software Case Study

Rocket Effect, a sales and marketing automation tool that allows Family Entertainment Centers (FECs) to quantify their marketing efforts and identify their most valuable marketing channels, needed a case study to showcase how their software helps FECs. I prepared a compelling case study that highlighted how Rocket Effect helps FECs increase the efficiency and effectiveness of their marketing strategies. The case study can now be used as a powerful sales tool to demonstrate how Rocket Effect can help FECs grow their business. See More

Website Copy

Onpointe CPA needed to create website copy for entire website. The firm provides accounting and tax services tailored to small businesses. I developed a clear, concise website copy with strategic keyword placement that successfully communicated the company's value proposition. The purpose of the website is to establish Onpointe CPA as a reliable, customer-focused provider of accounting and tax services. See More

Forbes Ghostwriting

An executive required copy-editing work for a Forbes-grade article. I ensured the article read clearly and concisely and it was free of any typos, grammar errors or factual mistakes. I also revised the article so that it was in line with the intended audience. The stringent editorial standards were met and the executive was satisfied with the end result. See More

Thought Leadership

An angel investor needed to write a thought leadership piece around his investment process. The investor had been investing in the early-stage startup space for the past 18 months and wanted to share their process with other angel investors. I helped the investor create the content of this piece which covered the following topics: 1. How to narrow focus on 2-3 industries 2. When to start diving into the details of an investment case 3. The importance of creating an objective framework for assessing opportunities and risks 4. Adding value during the investment process itself to build a strong foundation with the founder Ther result was a comprehensive blog post that showcased the investor's thought leadership and experience in the early-stage startup space.See More

Work History

CEO

Sirotin VenturesJan 2016 - Present • 8 yrs 9 mosSirotin Ventures is a white-glove business communications consultancy that specializes in designing high-impact messaging strategies for startups, funds, executives, and SMEs. Our team's background in venture entrepreneurship gives us unique insights into the needs of our clients and helps us craft tailored messages that will produce exceptional results. We carefully analyze your business model or investment thesis, study your offering, research your market position and competition to create messaging that will engage your target audience. Our experienced team is committed to uncovering the key drivers necessary for your success and articulating them in a compelling way.

Associate Director

Going Global VenturesJan 2018 - Present • 6 yrs 9 mosNew York-based investment, technology, and strategic advisory firm dedicated to leading high-growth tech clients to success in the global digital economy. GGV advises large global enterprises & brands in the U.S, EU, South America & Japan - collaborates with leading investment organizations & private wealth focused on digitalization and AI. For GGV, Angelica focuses on market/competitive research, investment presentation analysis, complex analytics, and management consulting engagements with private and public sectors.

Business Strategist & Head Writer

Narwhal Media GroupJan 2022 - Present • 2 yrs 9 mosWe are a senior-level PR firm where each person you interact with has over 20 years of experience in media relations. We have achieved tens of millions of ROI for nonprofits and companies ranging in size from startups to those on the Fortune 100 list – obtaining full-page profile pieces and other extensive media coverage in sought-after outlets including BBC, CNN, The Economist, Entrepreneur, INC., Fast Co., Financial Times of London, Forbes, Fortune, Smart Money, TechCrunch, TIME, The Wall Street Journal, and 60 Minutes to name just a handful.

Education

University of Minnesota

Bachelor's Degree, Quantitative EconomicsSep 2017 - Dec 2020

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