Ankur Bhatnagar

Growth Marketing Manager

Product Marketing Manager

AI & Machine Learning Engineer

New York, NY, US

Open to relocation

Digital Marketing

Marketing Strategy

Brand Identity

Facebook Ads

Digital Strategy

Ads Manager

Brand Design

Branding

Facebook

Brand Strategy

Instagram Ads

Paid Ads

TikTok

Community Outreach

LinkedIn Ads

Twitter

Instagram

YouTube

Strategy & Business Development

Messaging Strategy

Growth Marketing

Content Strategy

Content Development

Creative Marketing

Email Marketing

Growth

Google Ads

Off-site SEO

On-site SEO

Community Building

Retargeting

Search Engine Marketing

Mobile Marketing

Brand Development

Prospecting

Brand Ambassador

Promotional Marketing

SMS Marketing

Facebook Business Pages

Lead Generation

Strategic Communications

Advertising

Growth Hacking

Strategic Planning

Business Strategy

E-Commerce

SaaS

B2B Marketing

Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Ankur brings 15+ years as a full-stack Growth & Marketing leader who has revolutionized growth & digital strategies for startups and Fortune 500 companies alike. Leveraging his unique background as a former Founder and CMO, Ankur has consistently turned data into dollars, driving user acquisition up by 10x, retention, and scaling companies to billion-dollar valuations. His razor-sharp strategic vision, coupled with a knack for hands-on execution, has made him the go-to expert for companies seeking explosive growth in competitive markets. Whether it's crafting cutting-edge product-led strategies or orchestrating AI data-driven campaigns, Ankur's impact is felt across the entire GTM and Marketing spectrum, making him an indispensable asset for organizations!

Projects

Pager- Telehealth at your fingertips

Provided the client with optimized content marketing strategy for their landing page, optimized SEO keywords, positioning of messaging, CTA buttons, A/B tested visual and content placement above the fold and conducted testing across entire website to drive highest conversion of organic traffic to sign up for demo. Key metrics - my work resulted in improved time on site, engagement, clicks per CTA above the fold to drive leads to demo form fill completion. I also helped reduce on page churn and improved SEO conversion.See More

Gusto- Product Led Growth & Brand Strategy

Gusto wanted to enhance its product brand awareness, self-serve on-page messaging, visual positioning, and CTA performance. The goal was to drive an overall increase in engagement, downloads, video clicks, and lead form fill-outs from clicking "How it Works". See More

Symmetry- Growth Marketing & Lead Generation

Focused on: Growth Marketing & Website Optimization To drive the quality and quantity of inbound leads (MQLs), I optimized homepage content. Built the entire end-to-end demand gen strategy encompassing A/B testing channels to drive more inbound lead efficiency. Crafted segmented user journey flows, tested, and scaled various product messaging, placement of CTAs, price testing, and visual placement above/below the header. Improved overall on-page lead engagement and content marketing approach to ultimately bolster user journey.See More

Roll by ADP (mobile app) - Mobile Ad attribution and Content

Focused on- Content Marketing & Lead Generation. I created the entire end-to-end growth marketing strategy and flow for our website to drive new leads into the pipeline. An area of focus was to build out a robust B2B-B2C content marketing strategy that acquired leads by offering lead magnets, downloads and educational content as they move through the product user journey. Key metrics result- increased time on page, improved lead acquisition by providing free downloads, paycheck calculator was introduced to drive on page engagement and acquisition for pipeline. Lastly, I helped with SEO implementation, keyword analysis, A/B testing across the website for CRO and bolstered Google SERP. See More

DFH monthly product specials on Meta

Social media campaigns for a B2B & DTC health and wellness brand.

Work History

Growth Advisor | Digital Marketer | Fractional Operator

SCV AdvisoryFreelancerProvide end-to-end growth marketing advisory, marketing consulting, branding, and social media management to various startups. Experience from B2B, B2C, and DTC companies. Some companies are early-stage to unicorn (pre-IPO) startups.

Head of Growth Marketing

GustoFull-time EmployeeResponsible for leading all end-to-end demand gen, lifecycle growth marketing, and go-to-market strategy at Symmetry by Gusto.

VP of Growth Marketing & Product Marketing (Gen AI app)

ADPFull-time EmployeeJan 2020 - Jan 2023 • 3 yrs 1 mo

VP of Growth Marketing & Marketplace Ops

Emissary.ioFull-time EmployeeJan 2019 - Jan 2020 • 1 yr 1 mo

Advisory Council Member

Forbes Business CouncilServed as an advisory council member at Forbes Business Council.

Education

Columbia University

EMBA, Business2018 - 2019

Reforge

Growth Series2024

Cornell University

Executive Certification, Digital Marketing & Product Strategy

Rice University - Jones Graduate School of Business

Executive Graduate Degree, Business Administration, Management and Operations

University of Texas at Austin - McCombs School of Business

Bachelor of Business Administration - BBA, Finance & Marketing

Universidad de Granada

Study Abroad Program, Business and Spanish

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