Anslea Askew

UI Designer • Product Designer • Graphic Designer • Atlanta, GA, US

Figma

HTML/CSS

Graphic Design

UI/UX Design

Mobile Design

Adobe Creative Suite

Web Design

Webflow

Websites

Front-End Development

CSS3

Available for hire fromNegotiable

Contracts

Full-Time Roles

Digital Creative ⟡ Designing & Building Memorable Websites

Hey there! 👋 I'm a Web Designer who's passionate about creating meaningful, user-centered designs. I've had the privilege of collaborating with diverse businesses where I've honed my skills in Figma, Photoshop, Webflow, HTML, CSS, and JavaScript, leveraging these tools to create engaging digital experiences across the web. In a fast-paced digital landscape, my core principle remains unwavering – to build memorable websites for businesses with intuitive and captivating designs.

Projects

Voice Talent Portfolio Website

Valentina Flores is a talented voice actress from Arizona who relocated to Los Angeles to pursue her career. Her versatile voice and emotional depth have led to main roles in animated films, popular video games, and ongoing series. In just four years, Valentina has established herself as a rising star in the LA voice acting scene. We focused on creating a professional online presence that showcased Valentina's versatile voice acting talent. The website features an elegant, responsive design with a clean layout and intuitive navigation. Key elements included an audio demo reel, a comprehensive list of her voice roles, and a contact form for fans and potential clients. The finished product effectively highlighted Valentina's rising career in the LA voice acting scene, providing a powerful tool for attracting new opportunities. Process: - Branding: Developed a design guideline for the colors and typography from provided references - Design: I built out the UI design in Figma while adhering to the established design guidelines - Development: With the final UI in hand, I built out the website using Framer, ensuring a responsive design and enjoyable user experience - Components: To ensure the project was easily customizable and scalable, I created reusable components - buttons, cards, FAQ, colors, text styling, and more. - Delivery: After making the requested changes, I ensured the site was ready to be launched by testing browser compatibility and site responsiveness, ensuring a smooth experience for the end-user. See More

Voice Actor Website - Webflow

Robbie Daymond is a prolific American voice actor known for voicing numerous anime and video game characters, such as Tuxedo Mask in the Sailor Moon franchise and Akechi Goro in the Persona series. His website required a custom CMS system for upcoming appearances, a Shop for merch, and an About page that included his portfolio of voiceover demos. My responsibilities included: - Designed final UI in Figma - Developed the website using Webflow, Relume, and Webflow eCommerce - Created a cohesive design system with reusable components and guidelines - Crafted custom branding elements like logos, colors, typography - Delivered live website with consistent user experience across web and brand visualsSee More

RUFFUS - Framer Landing Page

Ruffus is an online platform that connects pet owners with professional pet sitters and dog walkers. It offers a convenient way to find trusted and experienced individuals to care for your furry companions when you're away from home or need assistance with pet care services. Ruffus thoroughly vets its network of pet sitters, ensuring they are reliable, responsible, and passionate about animals. Pet owners can browse profiles, read reviews, and book services directly through the website or mobile app. Whether you need someone to stop by for a quick dog walk or require overnight pet sitting, Ruffus provides a user-friendly solution for your pet care needs. My responsibilities included: - Designed final UI in Figma - Developed interactive website using Framer - Created cohesive design system with reusable components and guidelines - Crafted custom branding elements like logos, colors, typography - Delivered polished product with consistent user experience across web and brand visualsSee More

Saunter Vans - Webflow Website

Saunter Vans, a leading provider of bespoke campervans, sought to enhance its online presence to better engage potential customers and streamline the customer journey. The project involved designing a visually appealing and user-friendly website using Figma, followed by its development in Webflow. The primary focus was to create an intuitive platform that not only showcases Saunter Vans' offerings but also encourages visitors to reach out for personalized quotes.See More

Exalt Cider - Framer Website

🍏 Beautiful bold text takes center stage in this new website for Exalt Cider, who were in need of a streamlined landing page to convey their premium cider brand.See More

Work History

Web Designer

Self EmployedJan 2016 - Present • 8 yrs 9 mos- Partnered directly with clients to conduct in-depth branding consultations, developing comprehensive brand guidelines, messaging strategies, and audience personas through meticulous research and analysis. - Crafted compelling pitch decks and presentations, incorporating wireframes, user flows, and visual mock-ups to effectively communicate design concepts and garner client buy-in. - Ensured a cohesive and immersive user experience by maintaining strict visual harmony between brand identity elements and UI designs across web and mobile platforms. - Collaborated closely with development teams throughout the implementation process, providing guidance and oversight to ensure faithful translation of UX/UI designs into fully functional digital products. - Created engaging video content and digital marketing assets aligned with brand guidelines to support product launches and promotional campaigns, driving user acquisition and retention.

Web Designer

Mermaid TattoosJun 2020 - Apr 2024 • 3 yrs 11 mos- Spearheaded a comprehensive redesign of the brand's ecommerce website, optimizing the user experience through intuitive navigation and conversion-driven design strategies, resulting in a 117% increase in conversion rate from 1.8% to 3.9%. - Established a cohesive brand identity by creating a comprehensive style guide, streamlining the visual design process and ensuring consistency across all digital and print marketing collateral, significantly improving production efficiency. - Conceptualized and executed compelling digital marketing campaigns, developing immersive landing page experiences and engaging video content that drove an average 70% visitor interaction rate across 8 high-impact initiatives. - Produced a diverse range of design assets, including social media graphics, email campaigns, digital advertisements, and interactive presentations, effectively communicating key messaging and brand identity.

Design Assistant

Seaside InstituteAug 2017 - Feb 2018 • 7 mos- Spearheaded a comprehensive user experience optimization initiative for the Institute's digital platforms, streamlining the booking process through an intuitive interface design tailored to the needs of educators and students, ensuring a seamless end-to-end experience. - Conceptualized and executed visually captivating digital marketing campaigns, crafting informative and engaging content across multiple channels, including video promotional reels, interactive social media assets, and high-impact email campaigns, driving audience engagement, conversions, and elevated brand awareness. - Designed compelling print collateral, including event promotional materials, course catalogs, and on-campus signage, adhering to brand guidelines while creating an immersive visual experience to effectively market the Institute's diverse offerings. - Collaborated closely with cross-functional teams to ensure consistent messaging and brand identity across all digital and print touchpoints, reinforcing the Institute's position as a leading educational establishment.

Design Intern

Chattahoochee Technical CollegeJul 2015 - Jan 2016 • 7 mos- Collaborated closely with the Department Director to conceptualize and produce original, high-impact design materials for comprehensive marketing and advertising campaigns across multiple campus locations. - Spearheaded the design and execution of promotional materials for 6 major campus events, including t-shirts, posters, stationery, and stickers, ensuring consistent branding and visual appeal to effectively promote and enhance the attendee experience. - Developed engaging digital design assets for web and social media channels, including visually compelling graphics, animated banners, and interactive content, aligning with overarching marketing strategies to boost online visibility, drive engagement, and amplify brand recognition. - Conceptualized and edited dynamic video content, including promotional reels, event recaps, and informative vlogs, optimizing for cross-platform distribution and leveraging compelling storytelling to captivate target audiences. - Continuously monitored and adapted digital marketing campaigns based on performance analytics, iterating designs and strategies to maximize reach, engagement, and conversions across various platforms and audience segments.

Education

Chattahoochee Technical College

Associates Degree, Design and Media Production Technology2012 - 2015

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