Antara Baruah

I'm a digital designer / digital marketer currently based in Toronto, originally from the Golden State of California! Regarding my craft, I thrive on creating eye-catching, colorful visuals that provoke the eye and resonate with the heart. With a background in design, marketing, and advertising from the University of Toronto, I bring a range of skills to the table. From Adobe proficiency to research and market analysis, I've got it covered. My digital design expertise has helped me effectively communicate important information to clients, strengthen relationships, and fuel business growth. By leveraging digital marketing strategies, I engage audiences and boost brand awareness. I rely on more than just pretty colors and shapes—I dive deep into media studies and their theoretical frameworks, color theory, and best design practices to ensure my work carries meaningful and comprehensible messages. I'm all about blending my love for creativity with the power of digital media and how one can represent and present their image to the world. From design to marketing and everything in between, I take pride in my ability to be curious, learn, understand, and then tell a story. Let's connect and bring some stories to life! If you want to see some of my work and visit my portfolio, please check out the features section of my profile!

Projects

All Projects [PW: hellofriend]

I shape brand presence, the visual and strategic expression of who you are, how you communicate, and how you are remembered. My work spans identity design, campaign development, and marketing execution across both digital and physical mediums. Every detail is considered. Every decision serves a purpose. I design work that is strategic in foundation and artful in execution — simple, refined, and enduring. Services - Brand Identity & Creative Direction - Logo design and brand marks - Typography and color architecture - Visual identity development or refinement - Brand positioning clarity Campaign & Marketing Design - Branded digital or print marketing materials - Brochures, sell sheets, and presentation decks - Social media campaigns and email marketing - Outdoor signage, packaging, or promotional collateral - Animated digital content Ongoing Brand Support - Long-term creative direction - Campaign rollout execution - Visual consistency across platforms - Launch strategy and implementation What Makes Working With Me Different I am deeply detail-oriented, not just visually, but strategically. Before designing, I take the time to understand: - Your audience and how they think - Your company’s identity and positioning - The emotional tone your brand should carry - The medium and environment in which the work will live I consider scale, material, hierarchy, pacing, and perception. How something reads on a billboard is different from how it lives in a brochure. How a luxury brand speaks differs from a hospitality brand. My work is highly strategic, yet restrained and beautiful — like art with intention behind it. Clients don’t just receive design. They gain clarity, alignment, and a creative partner who sees the full picture.See More

Work History

Senior Specialist, Brand Marketing & Communications

Sterling Karamar Property ManagementDevelop and execute marketing strategies that align with business goals and audience engagement. Craft compelling narratives through impactful design, ensuring brand consistency across all touchpoints. Lead campaigns across print, digital, and media platforms. Analyze trends and consumer behavior to create targeted marketing. Design and oversee ads, promotional materials, and large-scale marketing initiatives. Specialize in clean, effective visuals that communicate clearly. Guide and support team members in bringing creative visions to life. Integrate dynamic visuals to enhance storytelling and engagement.

Lead Communications and Marketing Specialist

The Mice Groups, Inc.Spearheaded all digital design and marketing initiatives for a reputable staffing and professional services company. Expertly crafted impactful sales and client decks to drive business growth. Managed and grew multiple social media platforms, utilizing digital design skills for compelling visual content. Contributed to web content writing and design.

Digital Media Marketing Specialist

The Mice Groups, Inc.Aug 2021 - May 2022 • 10 mosCreated and launched captivating monthly newsletters and email marketing to engage clients and prospects. Demonstrated proficiency in professional and business communication. Developed people skills and a keen eye for cutting-edge digital content design.

Marketing Intern

The Mice Groups, Inc.May 2021 - Aug 2021 • 4 mosElevated the company’s media presence by scaling platforms such as LinkedIn, Facebook, and Twitter. Disseminated dynamic job postings and relevant information to engage the target audience. Utilized analytical skills to analyze key data points and drive marketing strategies.

Design, Branding, & Marketing Freelancer

Antara BaruahSpecializing in crafting visually compelling digital designs and cohesive brand identities that resonate with target audiences. Help businesses stand out across platforms through dynamic multimedia assets that enhance brand messaging and drive engagement.

Education

University of Toronto

Bachelor of Arts - BA, Communication and Media Studies2019 - 2022

American High School

High School Diploma2016 - 2019

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