Antonietta Mattia

Growth Marketing Manager

Content Strategy

Digital Advertising

Influencer Marketing

TikTok

Instagram

Promotional Marketing

Marketing

Instagram Ads

Digital Marketing

Available for hire fromNegotiable

Contracts

Experienced Marketing & Communications Professional | Montclair State University Alum

Experienced Digital Marketer with a demonstrated history in the beauty and lifestyle industries seeking to expand skills and contribute to your company’s success. Strong work ethic, detail-oriented and strategic with excellent communication skills.

Work History

Head of Marketing & Communications

Creators Entertainment GroupNov 2023 - Jan 2024 • 3 mosResponsible for implementing and overseeing all marketing and communication strategies for the company. Developed and managed the company's social media marketing strategy Established brand awareness by launching digital media campaigns on multiple social networks and ad buying platforms. Implemented and managed direct and digital marketing campaigns with an annual budget of $6.9M, resulting in a 160.29% increase in revenue

Project Manager

Central Entertainment GroupJul 2023 - Nov 2023 • 5 mosManaged a team of five project coordinators and prioritizing tasks based on client needs and timelines, while communicating any blockers to senior staff. Created and managed branding strategies across nine accounts.

Junior Brand Manager

Central Entertainment GroupJun 2022 - Jul 2023 • 1 yr 2 mosTransitioned customers from legacy site to Amazon, increasing ROAS by 132% Developed and managed a paid digital marketing campaign across Instagram, TikTok and YouTube, generating $1.2M in revenue and a 258.85% ROAS.

Brand and Talent Coordinator

Central Entertainment GroupJan 2021 - Jun 2022 • 1 yr 6 mosExecuted 120+ Instagram stories and TikTok posts on a weekly basis. Communicated with talent agents and/or creators directly to coordinate product, content and posting timeline.

Account Executive

Creative Media MarketingMar 2019 - Apr 2020 • 1 yr 2 mosIncreased traffic to company website 37% MoM by securing media placements with strategic partners. Managed multiple PR campaigns across seven accounts to elevate brand awareness within the U.S market. Responsible for increasing campaign engagement through PR asset planning and targeted outreach. Coordinated with team members and vendors to ensure efficient and timely completion of all client requests.

Junior Account Executive

Tractenberg & Co. Feb 2018 - Nov 2018 • 10 mosCoordinated projects and live events while managing full marketing materials and press assets. Compiled quarterly reports using metrics assigned by management to track media performance.

Assistant Account Executive

Tractenberg & Co.Jun 2017 - Feb 2018 • 9 mosParticipated in marketing and communications projects for various clients. Ordered, tracked and stocked marketing inventory.

Education

Montclair State University

2013 - 2017

2009 - 2013

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