Top Talent like Aparna are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Aparna Phogat

Growth Marketing Manager •
Advertising
Growth
Growth Hacking
Growth Marketing
Facebook Ads
Influencer Marketing
Instagram Ads
Klaviyo
Marketing Analytics
Data Analysis
Shopify
Digital Marketing
A/B Testing
SMS Marketing
Email Marketing
E-Commerce
Available for hire fromNegotiable
Contracts
Data-driven Growth and Performance Marketer | Paid Media Expert | | DTC / Ecomm
I have driven significant revenue growth through data-driven strategies, managing substantial budgets, and optimizing multi-channel campaigns. My strong analytics skills, rooted in my statistics and economics background, support my expertise in advanced attribution models, A/B testing, and comprehensive digital strategies across platforms like Meta, TikTok, and Google Ads. I consistently enhance customer acquisition, retention, and overall brand growth.

Work History

L

Acquisition Marketing Manager

LUS BrandsJun 2023 - Jun 2024 • 1 yr 1 moAt LUS, I managed an eight-figure annual marketing budget, driving new customer acquisition and contributing to a 20% YoY growth. By overseeing $1 million+ monthly in paid ads and implementing comprehensive campaigns across multiple platforms, I ensured a 40% revenue contribution. I utilized data analysis, A/B testing, and advanced attribution models to optimize strategies and maintain healthy ROAS, while managing Shopify SHOP Ads and programmatic platforms to meet revenue goals.
4

Growth Manager

437Full-time EmployeeJan 2022 - Jun 2023 • 1 yr 6 mosAt 437, I drove growth and brand awareness through data-driven strategies, achieving a 5x ROAS for ads on Instagram, TikTok, and Google. I increased email open rates by 140% and the subscription list by 29% in 2022 through an effective retention strategy. By analyzing customer trends, I planned inventory to achieve a 96% sell-through rate and implemented a tiered marketing campaign system for better resource allocation. I manage the KPI scorecard for growth across all channels and introduced 437Rewards™ to convert fans into brand ambassadors.
S

Head of Growth

SAMARA BagsFull-time EmployeeApr 2021 - Dec 2021 • 9 mosAt SAMARA, I led paid and email marketing in a small team, managing a $130,000-$150,000 monthly ad spend across Facebook, Instagram, Pinterest, and AdWords to optimize conversion. I created and owned the marketing calendar and strategy for customer acquisition, discovered new growth avenues, and executed omnichannel campaigns across email, SMS, and paid marketing. Additionally, I produced content for email and social media ads, including videos, GIFs, and email layouts.
T

Digital Strategist

TagFull-time EmployeeOct 2019 - Mar 2021 • 1 yr 6 mosAt Tag, I served as a Lead Digital Strategist and Account Manager for top CPG brands, developing and executing omnichannel campaigns across Facebook, Instagram, Pinterest, YouTube, influencer partnerships, native advertising, and Amazon. I optimized account performance to maximize KPIs and ROI, customized client proposals, and identified growth opportunities. Brands I worked with include HERSHEY’S, Werther’s Original, Unilever, Minute Rice, and Crunchmaster Crackers.
N

Marketing Director

NUMIAug 2017 - Oct 2019 • 2 yrs 3 mosAs the first hire at NUMI, I led the marketing team to drive revenue growth, making NUMI one of Canada's fastest-growing start-ups as recognized by The Globe & Mail and Canadian Business. I helped NUMI reach $1 million in annual revenue within a year with a 420% YoY increase, and $3 million in 2019. I managed a $70,000-$90,000 monthly ad spend across Facebook, Instagram, AdWords, and YouTube, built attribution models for revenue projections, and developed strategies for customer acquisition and retention. Additionally, I oversaw loyalty and affiliate marketing programs, created brand assets, and recruited and nurtured the team.

Education

U

University of Toronto

Honours Bachelor of Science, Statistics and Economics2011 - 2014
S

Smith School of Business at Queen's University

Master of Management, Innovation & Entrepreneurship2018 - 2019
U

University of Toronto

Certificate, Digital Marketing Management2016 - 2017
T

The University of British Columbia

Honours Bachelor of Science2010 - 2011
D

DPS International

AS/A Levels - Biology, Chemistry, English, Mathematics & Psychology2009 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-driven Growth and Performance Marketer | Paid Media Expert | | DTC / Ecomm
I have driven significant revenue growth through data-driven strategies, managing substantial budgets, and optimizing multi-channel campaigns. My strong analytics skills, rooted in my statistics and economics background, support my expertise in advanced attribution models, A/B testing, and comprehensive digital strategies across platforms like Meta, TikTok, and Google Ads. I consistently enhance customer acquisition, retention, and overall brand growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Aparna are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Aparna Phogat

Growth Marketing Manager •
Advertising
Growth
Growth Hacking
Growth Marketing
Facebook Ads
Influencer Marketing
Instagram Ads
Klaviyo
Marketing Analytics
Data Analysis
Shopify
Digital Marketing
A/B Testing
SMS Marketing
Email Marketing
E-Commerce
Available for hire fromNegotiable
Contracts

Work History

L

Acquisition Marketing Manager

LUS BrandsJun 2023 - Jun 2024 • 1 yr 1 moAt LUS, I managed an eight-figure annual marketing budget, driving new customer acquisition and contributing to a 20% YoY growth. By overseeing $1 million+ monthly in paid ads and implementing comprehensive campaigns across multiple platforms, I ensured a 40% revenue contribution. I utilized data analysis, A/B testing, and advanced attribution models to optimize strategies and maintain healthy ROAS, while managing Shopify SHOP Ads and programmatic platforms to meet revenue goals.
4

Growth Manager

437Full-time EmployeeJan 2022 - Jun 2023 • 1 yr 6 mosAt 437, I drove growth and brand awareness through data-driven strategies, achieving a 5x ROAS for ads on Instagram, TikTok, and Google. I increased email open rates by 140% and the subscription list by 29% in 2022 through an effective retention strategy. By analyzing customer trends, I planned inventory to achieve a 96% sell-through rate and implemented a tiered marketing campaign system for better resource allocation. I manage the KPI scorecard for growth across all channels and introduced 437Rewards™ to convert fans into brand ambassadors.
S

Head of Growth

SAMARA BagsFull-time EmployeeApr 2021 - Dec 2021 • 9 mosAt SAMARA, I led paid and email marketing in a small team, managing a $130,000-$150,000 monthly ad spend across Facebook, Instagram, Pinterest, and AdWords to optimize conversion. I created and owned the marketing calendar and strategy for customer acquisition, discovered new growth avenues, and executed omnichannel campaigns across email, SMS, and paid marketing. Additionally, I produced content for email and social media ads, including videos, GIFs, and email layouts.
T

Digital Strategist

TagFull-time EmployeeOct 2019 - Mar 2021 • 1 yr 6 mosAt Tag, I served as a Lead Digital Strategist and Account Manager for top CPG brands, developing and executing omnichannel campaigns across Facebook, Instagram, Pinterest, YouTube, influencer partnerships, native advertising, and Amazon. I optimized account performance to maximize KPIs and ROI, customized client proposals, and identified growth opportunities. Brands I worked with include HERSHEY’S, Werther’s Original, Unilever, Minute Rice, and Crunchmaster Crackers.
N

Marketing Director

NUMIAug 2017 - Oct 2019 • 2 yrs 3 mosAs the first hire at NUMI, I led the marketing team to drive revenue growth, making NUMI one of Canada's fastest-growing start-ups as recognized by The Globe & Mail and Canadian Business. I helped NUMI reach $1 million in annual revenue within a year with a 420% YoY increase, and $3 million in 2019. I managed a $70,000-$90,000 monthly ad spend across Facebook, Instagram, AdWords, and YouTube, built attribution models for revenue projections, and developed strategies for customer acquisition and retention. Additionally, I oversaw loyalty and affiliate marketing programs, created brand assets, and recruited and nurtured the team.

Education

U

University of Toronto

Honours Bachelor of Science, Statistics and Economics2011 - 2014
S

Smith School of Business at Queen's University

Master of Management, Innovation & Entrepreneurship2018 - 2019
U

University of Toronto

Certificate, Digital Marketing Management2016 - 2017
T

The University of British Columbia

Honours Bachelor of Science2010 - 2011
D

DPS International

AS/A Levels - Biology, Chemistry, English, Mathematics & Psychology2009 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.