Top Talent like Apurva are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Apurva Ulabhaje

UX Designer • Product Designer • UI Designer • SF, CA, US
Design Research
UX Strategy
UI/UX Design
Available for hire fromNegotiable
Contracts
UX Product Designer | 4+ years in SaaS, B2C & B2B Enterprise, AI, and Data-Driven software | MS HCI | Startup Experience
Hello, I am a UX Product Designer with 4+ years of experience designing SaaS, B2B, B2C, IoT, AI & data-driven enterprise products across healthcare, manufacturing, marketing automation, Fin-Tech, and smart building solutions. My journey across startups and enterprise teams has honed my ability to manage the end-to-end design process, ensuring every solution balances usability, feasibility, and business impact. I specialize in UX and Service Design, taking a holistic, human-centered approach to crafting seamless omnichannel user experiences. From stakeholder workshops to journey mapping, information architecture, and experience blueprinting, I create scalable, research-driven design solutions that bridge the gap between users, business goals, and technology. My expertise extends to UX research, usability testing, and design strategy, where I translate complex data into intuitive, actionable interfaces. I thrive in cross-functional collaboration, partnering with product managers, engineers, and stakeholders to build solutions that enhance user engagement and drive business success. Some cool stuff about me: Streamlined UX research & design processes for startups and enterprise platforms! Conducted 50+ onsite & virtual user interviews, leveraging qualitative & quantitative research methods. Built a foundational design system from scratch at Wipro Linecraft AI, driving scalability & accessibility Improved 4+ different design systems, ensuring design consistency & efficiency! Worked on 5+ healthcare UX projects, improving accessibility, compliance (ADA), and patient engagement Presented my UX research study at UXPA World Usability Day! Industries I’ve Contributed To: Healthcare & Digital Health – Designed solutions for Alzheimer’s caregivers, stroke patients, and mental health treatment Manufacturing & Industrial IoT – Led the UX for data-driven AI-powered analysis tools SaaS & Marketing Automation – Designed workflow automation and AI-powered analytics dashboards Smart Buildings & IoT Systems – Created intuitive enterprise UX solutions for operational efficiency Conversational AI & Voice UX – Designed AI-driven chatbot experiences for social engagement

Projects

IoT Data Analysis Tool

Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.

Health Data Management Tool

Designed a digital data management tool for Alzheimer's caregivers at an adult day care center.

Work History

I

UX Designer & Researcher

Indiana University IndianapolisLeading research to understand challenges in offline social connections for the elderly, focusing on isolation, accessibility barriers, and communication difficulties. Conducted 19+ user interviews and used qualitative and quantitative methods, to design user-centered solutions leveraging voice-assisted technology. Key Results: • Reduced cognitive load and simplified interaction workflows. • Conducted research that informed design strategies for more intuitive voice interfaces.
T

Product Designer

TenonMay 2024 - May 2025 • 1 yr 1 mo• Leading the end-to-end UX design process for a key feature in a marketing automation platform, ensuring a seamless and data-driven user experience. • Conducting user research, journey mapping, and usability testing to refine workflows and enhance product adoption. • Designing user personas, wireframes, high-fidelity mockups, and interactive prototypes in close collaboration with engineers, product managers, and content strategists to align business goals with user needs. • Performing competitive analysis of the top 10 industry leaders, delivering actionable insights that influenced marketing and sales strategies, improving customer engagement and conversion rates. • Advocating for UX best practices, accessibility standards, and design consistency across the product ecosystem.
G

User Experience Designer

GlobantNov 2021 - Jul 2023 • 1 yr 9 mos• Collaborated with Ernst & Young to optimize and enhance their Design System, improving usability, consistency, and scalability across digital platforms. Focused on user-centered design principles and streamlined workflows to deliver a more cohesive user experience. • Led concept generation and prototyping for doctor-patient interactions in the metaverse, leveraging user research, journey mapping, and wireframing to create seamless AR/VR experiences. Contributed to design exploration, usability testing, and iterative refinement, enhancing interaction design for immersive healthcare environments.
W

Founding UX Product Designer

Wipro Linecraft AIJun 2021 - Dec 2021 • 7 mosAs a full-stack Founding UX Product Designer, I played a key leadership role in the end-to-end design process of a pioneering Industry 4.0 web enterprise analysis software for the automotive sector. I led efforts to align the product with user needs, business goals, and market demands, ensuring a seamless user experience for both enterprise stakeholders and automotive professionals. I contributed to planning, managing, and executing the following: Onfield user research and synthesis – Interviews, observations, etc • Hypothesis validation, Card sorting • Creating User personas and journey mapping, • Competitive analysis • Linecraft Value proposition and finding product-market fit • Product Brand persona • Designing & Testing UX flows • Final interactive prototype screens • Visual Designs for screens – icons, interactions, graphics, etc • User Testing features and final screens • Generating foundational design system.
I

User Experience Designer

Industree Crafts FoundationJan 2020 - Jun 2020 • 6 mos• Collaborated with Industree foundation and Sonata Software Ltd to design a digital marketing platform aimed at empowering rural artisan communities, focusing on capacity building and increasing market exposure for artisans. • Led user research through on-field studies in Madurai and Tranquebar, Tamil Nadu, gathering valuable insights into artisan workflows and needs to inform the design process. • Contributed to insight generation, feature prioritization, and app feature evaluation, ensuring the platform was aligned with user needs and business goals. • Designed wireframes and high-fidelity prototypes, employing iterative design and usability testing to refine and validate key platform features, enhancing the overall user experience.
P

User Experience Intern

Persistent SystemsMay 2019 - Jun 2019 • 2 mos• Designed an interactive UI prototype using scenario-based storytelling, aligning with user needs and business goals to create engaging, intuitive experiences. • Conducted user research to understand customer pain points and financial behaviors, which informed design decisions and the creation of a seamless, user-centered interface. • Iterated on interaction design and UI components, ensuring usability and accessibility for diverse fintech users. • The prototype played a key role in two successful fintech sales pitches, demonstrating its potential to improve user engagement and streamline financial processes.
I

UI & UX Design Intern

Indypay TechnologiesJan 2019 - Mar 2019 • 3 mos• Led the redesign of information architecture based on qualitative user feedback, focusing on improving navigation, clarity, and overall user experience. • Conducted user interviews and usability testing to identify pain points, ensuring the architecture was intuitive and aligned with user needs. • Focused on optimizing task flows and reducing cognitive load, resulting in a 70% increase in user retention and improved user satisfaction.
T

UX Service Design Intern

Tata MotorsMay 2018 - Jun 2018 • 2 mos• Created innovative user profiles for a mobility app, utilizing service design methodologies to analyze and map user behaviors, needs, and pain points. • Conducted user surveys with 80 participants, gathering both qualitative and quantitative data to derive actionable insights for enhancing the user experience. • Applied journey mapping and personas to guide the development of user-centered features and optimize the service touchpoints, ensuring seamless interactions across the app.

Education

I

Indiana University Indianapolis

Master's degree, Master of Science in Human-Computer Interaction2023 - 2025
S

Srishti Manipal Institute of Art, Design and Technology

Bachelor of Design, Service Design, UI/UX2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
UX Product Designer | 4+ years in SaaS, B2C & B2B Enterprise, AI, and Data-Driven software | MS HCI | Startup Experience
Hello, I am a UX Product Designer with 4+ years of experience designing SaaS, B2B, B2C, IoT, AI & data-driven enterprise products across healthcare, manufacturing, marketing automation, Fin-Tech, and smart building solutions. My journey across startups and enterprise teams has honed my ability to manage the end-to-end design process, ensuring every solution balances usability, feasibility, and business impact. I specialize in UX and Service Design, taking a holistic, human-centered approach to crafting seamless omnichannel user experiences. From stakeholder workshops to journey mapping, information architecture, and experience blueprinting, I create scalable, research-driven design solutions that bridge the gap between users, business goals, and technology. My expertise extends to UX research, usability testing, and design strategy, where I translate complex data into intuitive, actionable interfaces. I thrive in cross-functional collaboration, partnering with product managers, engineers, and stakeholders to build solutions that enhance user engagement and drive business success. Some cool stuff about me: Streamlined UX research & design processes for startups and enterprise platforms! Conducted 50+ onsite & virtual user interviews, leveraging qualitative & quantitative research methods. Built a foundational design system from scratch at Wipro Linecraft AI, driving scalability & accessibility Improved 4+ different design systems, ensuring design consistency & efficiency! Worked on 5+ healthcare UX projects, improving accessibility, compliance (ADA), and patient engagement Presented my UX research study at UXPA World Usability Day! Industries I’ve Contributed To: Healthcare & Digital Health – Designed solutions for Alzheimer’s caregivers, stroke patients, and mental health treatment Manufacturing & Industrial IoT – Led the UX for data-driven AI-powered analysis tools SaaS & Marketing Automation – Designed workflow automation and AI-powered analytics dashboards Smart Buildings & IoT Systems – Created intuitive enterprise UX solutions for operational efficiency Conversational AI & Voice UX – Designed AI-driven chatbot experiences for social engagement

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Apurva are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Apurva Ulabhaje

UX Designer • Product Designer • UI Designer • SF, CA, US
Design Research
UX Strategy
UI/UX Design
Available for hire fromNegotiable
Contracts

Projects

IoT Data Analysis Tool

Redesigned workflows to reduce energy costs in a manufacturing plant by leveraging complex energy insights.

Health Data Management Tool

Designed a digital data management tool for Alzheimer's caregivers at an adult day care center.

Work History

I

UX Designer & Researcher

Indiana University IndianapolisLeading research to understand challenges in offline social connections for the elderly, focusing on isolation, accessibility barriers, and communication difficulties. Conducted 19+ user interviews and used qualitative and quantitative methods, to design user-centered solutions leveraging voice-assisted technology. Key Results: • Reduced cognitive load and simplified interaction workflows. • Conducted research that informed design strategies for more intuitive voice interfaces.
T

Product Designer

TenonMay 2024 - May 2025 • 1 yr 1 mo• Leading the end-to-end UX design process for a key feature in a marketing automation platform, ensuring a seamless and data-driven user experience. • Conducting user research, journey mapping, and usability testing to refine workflows and enhance product adoption. • Designing user personas, wireframes, high-fidelity mockups, and interactive prototypes in close collaboration with engineers, product managers, and content strategists to align business goals with user needs. • Performing competitive analysis of the top 10 industry leaders, delivering actionable insights that influenced marketing and sales strategies, improving customer engagement and conversion rates. • Advocating for UX best practices, accessibility standards, and design consistency across the product ecosystem.
G

User Experience Designer

GlobantNov 2021 - Jul 2023 • 1 yr 9 mos• Collaborated with Ernst & Young to optimize and enhance their Design System, improving usability, consistency, and scalability across digital platforms. Focused on user-centered design principles and streamlined workflows to deliver a more cohesive user experience. • Led concept generation and prototyping for doctor-patient interactions in the metaverse, leveraging user research, journey mapping, and wireframing to create seamless AR/VR experiences. Contributed to design exploration, usability testing, and iterative refinement, enhancing interaction design for immersive healthcare environments.
W

Founding UX Product Designer

Wipro Linecraft AIJun 2021 - Dec 2021 • 7 mosAs a full-stack Founding UX Product Designer, I played a key leadership role in the end-to-end design process of a pioneering Industry 4.0 web enterprise analysis software for the automotive sector. I led efforts to align the product with user needs, business goals, and market demands, ensuring a seamless user experience for both enterprise stakeholders and automotive professionals. I contributed to planning, managing, and executing the following: Onfield user research and synthesis – Interviews, observations, etc • Hypothesis validation, Card sorting • Creating User personas and journey mapping, • Competitive analysis • Linecraft Value proposition and finding product-market fit • Product Brand persona • Designing & Testing UX flows • Final interactive prototype screens • Visual Designs for screens – icons, interactions, graphics, etc • User Testing features and final screens • Generating foundational design system.
I

User Experience Designer

Industree Crafts FoundationJan 2020 - Jun 2020 • 6 mos• Collaborated with Industree foundation and Sonata Software Ltd to design a digital marketing platform aimed at empowering rural artisan communities, focusing on capacity building and increasing market exposure for artisans. • Led user research through on-field studies in Madurai and Tranquebar, Tamil Nadu, gathering valuable insights into artisan workflows and needs to inform the design process. • Contributed to insight generation, feature prioritization, and app feature evaluation, ensuring the platform was aligned with user needs and business goals. • Designed wireframes and high-fidelity prototypes, employing iterative design and usability testing to refine and validate key platform features, enhancing the overall user experience.
P

User Experience Intern

Persistent SystemsMay 2019 - Jun 2019 • 2 mos• Designed an interactive UI prototype using scenario-based storytelling, aligning with user needs and business goals to create engaging, intuitive experiences. • Conducted user research to understand customer pain points and financial behaviors, which informed design decisions and the creation of a seamless, user-centered interface. • Iterated on interaction design and UI components, ensuring usability and accessibility for diverse fintech users. • The prototype played a key role in two successful fintech sales pitches, demonstrating its potential to improve user engagement and streamline financial processes.
I

UI & UX Design Intern

Indypay TechnologiesJan 2019 - Mar 2019 • 3 mos• Led the redesign of information architecture based on qualitative user feedback, focusing on improving navigation, clarity, and overall user experience. • Conducted user interviews and usability testing to identify pain points, ensuring the architecture was intuitive and aligned with user needs. • Focused on optimizing task flows and reducing cognitive load, resulting in a 70% increase in user retention and improved user satisfaction.
T

UX Service Design Intern

Tata MotorsMay 2018 - Jun 2018 • 2 mos• Created innovative user profiles for a mobility app, utilizing service design methodologies to analyze and map user behaviors, needs, and pain points. • Conducted user surveys with 80 participants, gathering both qualitative and quantitative data to derive actionable insights for enhancing the user experience. • Applied journey mapping and personas to guide the development of user-centered features and optimize the service touchpoints, ensuring seamless interactions across the app.

Education

I

Indiana University Indianapolis

Master's degree, Master of Science in Human-Computer Interaction2023 - 2025
S

Srishti Manipal Institute of Art, Design and Technology

Bachelor of Design, Service Design, UI/UX2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.