Arden Ledezma

Content Marketing Manager

McAllen, TX, US

Content Creation

Content Development

Influencer Marketing

Community Building

Content Strategy

TikTok Management

Content Planning

Available for hire fromNegotiable

Full-Time Roles

Contracts

Social media coordinator and content creator with 4+ years of experience.

Social media coordinator and content creator with 4+ years of experience managing content calendars, campaigns, and community engagement. Skilled in short-form video, photography, and copywriting, with experience growing brands and collaborating with national companies.

Work History

Social Media Manager

Grupo IAMSep 2021 - Dec 2022 • 1 yr 4 mos• Managed social media accounts for 5 accounts, managed and planned content calendar and scheduled content. • Analyzed social media data to track engagement, reach, and made recommendations for optimization • Developed social media strategies that aligned with clients' business objectives, resulting in increased brand awareness

Social Media Manager

Olive Marketing• Manage two key accounts, overseeing all aspects of social media content planning, creation, editing, and scheduling. • Copywriting and caption writing. • Content planning and strategy development and trend analysis and staying updated with industry trends. • Regular client communication to present and align on social media content calendars and strategies. • Lead content creation role with ideas and creation, contributing to lifestyle content production including photography, videography, and editing for other accounts besides my own. • Proficient in traditional marketing efforts, involved in conceptualizing and coordinating commercials, including talent acquisition and production planning. • Demonstrated ability to generate innovative content ideas and contribute to impactful marketing campaigns.

Education

South Texas College

Bachelor Degree, Organizational Leadership

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