Arliany Sapuis

Hi, I’m Arliany! A dedicated Marketing Manager and Strategist who helps companies develop an online presence that converts followers into long-term supporters and customers. Improving brand visibility, driving engagement, and creating content that converts is my specialty. I’m happy to connect and discuss my experience from one-off coaching and strategy sessions to more long-term Management.

Projects

Portfolio

Welcome to my portfolio! Here you will find examples of my work.

Branding and Marketing Concept

Truce Beauty is a sustainable skincare brand based in South Florida that promotes clean, effortless products to help you finally call a truce against your skin. At Truce Beauty, we are dedicated to revolutionizing skincare through sustainable practices. Our mission is to empower individuals to establish harmony with their skin, offering products that foster a truce between nature and beauty. Through innovation, integrity, and eco-consciousness, we strive to redefine skincare, ensuring a balanced and radiant complexion while honoring the planet. *This is a concept-based project.See More

Work History

Production Assistant

Ojeras Production AgencyFreelancerMay 2024 - Aug 2024 • 4 mosAssisted in producing short and long form video content and lead Shop Cherry's "Goodbye Lips" campaign, displayed across Manhattan, boosting brand visibility. Managed weekly content calendar and lead photoshoots, including one for the clothing brand PIPENCO, which was featured in Hypebae Magazine, showcasing strong creative collaboration. Supported the execution of marketing strategies by managing production logistics, resulting in timely and impactful campaign deliveries.

Marketing and Events Coordinator

Historical Society of Palm Beach CountyJun 2022 - May 2024 • 2 yrsLed a dynamic marketing strategy, resulting in 5year-over-year growth of over 6,000+ new social media followers, and orchestrated impactful ad campaigns through Facebook ads and top-tier publications to enhance brand visibility Drove a remarkable surge of over 2,800+ email subscribers through targeted email campaigns, contributing to the organization's most successful year in membership growth, social awareness, and revenue Led seamless coordination of diverse events by securing permits and optimizing day-of execution for exceptional attendee experiences, while leveraging SEO and social media strategies to enhance event visibility and attendance Developed and executed weekly newsletters, created, scheduled, & managed social media content, and presented impactful quarterly reports showcasing growth and analytical insights to the management team and board members

Marketing & Tourism Associate

City of Miami BeachSep 2021 - Dec 2021 • 4 mosCollaborated with teams across departments to produce worthwhile experiences that captured unforgettable moments for the community Executed activations, campaigns, banner ad design, and social media content in collaboration with the Production Team Served as a liaison to all department coordinators and produced correspondence, reports, and meeting minutes, assisted with daily requests, managed department schedules, travel arrangements, and reservations, and assisted with incoming calls and requests from clients Received recognition in October 2021 by the Mayor of the City of Miami Beach for serving as a liaison for the department and leading marketing efforts for FY 2021-2022 City-Wide Events and Art Basel 2021

Marketing and Sales Coordinator

TracFone Wireless, Inc.Jan 2020 - Jan 2021 • 1 yr 1 moPresented and managed a seller automation marketing plan for client accounts, resulting in a 30% sales and marketing team efficiency boost Responsible for managing banner advertisements, generation reports, product listings, copywriting, KPI tracking, SEO, and customer experience Assisted the sales and marketing teams with administrative tasks such as project overviews, monthly forecasting, product administration, campaign management, connecting with stakeholders, and data analysis

Social Media Manager

CengageMay 2019 - May 2020 • 1 yr 1 moCoordinated with the Cengage marketing team to drive engagement on campus and through social media channels like Instagram, Twitter, and TikTok by creating content and managing campaigns Led and executed a digital subscription service campaign that resulted in a 3.6 percent increase in Instagram engagement rate Collaborated with the social media and editing team to develop, schedule, and manage content for social media channels to build brand awareness, grow channels, and engage with existing customers and audiences

FIU Brand Ambassador and Content Creator

FORTO CoffeeAug 2018 - May 2019 • 10 mosDeveloped brand awareness through social media, tracked engagement, created social media content, and managed a weekly content calendar in collaboration with the FORTO marketing team. Also, collaborated with the Cengage marketing team to set up events on and off campus to raise awareness and engage with consumers.

Education

Florida International University

Bachelor of Business Administration - BBA, International Business and Marketing2018 - 2020

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