Top Talent like Ashley are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ashley Hicks

Field Sales & Marketing Representative • New York, NY, US
Planning
Eventbrite
Organization
Event Coordination
Event Assistance
Event Planning
Event Marketing
Event Management
Available for hire fromNegotiable
Contracts
Senior Events Marketing Leader | Global Brand Strategy, Campaigns, Partnerships and Activations | Creating Big + Bold Experiences for Brands and the people who love them
Senior Global Events Marketing leader with 15+ years of experience and a passion for driving ideas, concepts, creative strategy, and partnerships that deliver authentic and lasting relationships between people-brands and their customer. Experience spans E2E production, direction, project management and leadership across digital, e-Commerce, experiential, activations, product launches and community building for world-class global brands in Luxury, CPG, Automotive, Food, Outdoor, Sports and Lifestyle. Known for high standards in execution and commitment for delivering results with a deep desire to make the world a better place. EXPERTISE: E2E Event Design, Strategy, Production and Execution | Brand Direction across all touch points (digital + physical brand) | Integrated Marketing Strategy | Brand Activations + Experiential Product Launches | Digital + Community + IRL Experiences | Marketing Programs | Partnerships & Sponsorships | e-Commerce + Merchandising | Trends, Data & Analysis MARKETS + INTERESTS: Technology + Innovation | Tourism + Travel + Luxury | New Spaces + Marketplaces | Music + Food Arts + Entertainment | Media, Culture + Lifestyle | CPG | Retail | Health + Wellness | Green Spaces + Community | Sustainability

Work History

B

Event Marketing Manager l Leads North American Event Marketing Strategy

Brooks RunningCreates and leads the execution of the Event Strategy for North America and drives global event strategy to ensure Brooks retains world class brand identity and experiences. Manages multiple multi-million dollar events and projects simultaneously, overseeing everything from creative ideation through execution and post-event analysis. Key achievements include: Proven ability to lead multi-stakeholder groups through complex projects, regularly presenting progress and results to senior leadership to ensure alignment and achieve strategic objectives. Led negotiations for large-scale, multi-year sponsorships with national partners, ensuring Brooks' strong presence in key markets with target audiences. Manage relationships with several external agencies and production companies to deliver high impact events within budget. Led the development and execution of branded pop-ups experiences from start to finish. Worked with experiential agency to manage 6-month planning process. Worked cross-functionally with all marketing channels, legal, finance, and retail to drive brand alignment and marketing of pop-ups.
R

Event Manager | National Retail Marketing Strategy & Activation

RivianMar 2021 - Aug 2022 • 1 yr 6 mosLed end-to-end production of retail activations, delivering immersive brand experiences across Rivian Experience Spaces and driving measurable demand for the business. Collaborated with cross-functional teams and external agencies to execute live and virtual events supporting global product launches, enhancing brand visibility and consumer engagement. Managed complex project timelines, workstreams, and budgets, ensuring successful cross-functional alignment and achievement of event goals. Delivered high-impact activations for the launch of Rivians Venice Hub and R1S debut, creating compelling experiences that resonated with target audiences.
R

Regional Manager, Local Brand Engagement and Impact I Brand Activation

REIJul 2019 - Mar 2021 • 1 yr 9 mosLaunched Atlanta regional market and quickly built a local marketing team including market coordinator, earned media specialist, and five experience leads. Created regional marketing strategy with KPIs for new customer acquisition, member retention, store/digital traffic, and overall customer lifetime value, while connecting Co-op wide initiatives at market level. Managed annual grants budget of $100k and served as lead on strategic direction and planning in support of relationships with key non-profits and grant recipients. Trained experience leads to implement category specific marketing strategies at their store locations to drive demand and increase coupon conversion with a result of 100% growth of running category in market. Negotiated and managed sponsorships for local events resulting in 40% conversion rate of coupons and lead generation of over 15k new emails collected for sales funnel.
K

Field Marketing Manager I Retail, Partnerships, Sponsorships, Influencer Marketing

KINDJan 2016 - Jan 2019 • 3 yrs 1 moImplemented and managed all aspects of Atlantas field marketing strategy through the creation of strategic local partnerships and sponsorships, influencer marketing, brand awareness, retail demos, and event activations with a goal of sampling 540,000 consumers annually. Hired, mentored, and trained team of 20+ high-performance brand ambassadors. Managed market budget of $250k and established and tracked KPIs across multiple consumer touchpoints (branding, digital, paid media, and retail). Created pilot Brand Ambassador mentor program to help increase retention, increasing average retention rate from 6-months to one year. Adopted in 10 additional markets, successfully increasing retention rates for the entire department. Worked directly with Sales team to increase markets sales by more than $1M and market share by 2 points; generated peaks in key product lines in conjunction with field sales and sampling efforts.
B

Co-Founder & Event Manager

Black Girls RUN!Jan 2009 - Jan 2018 • 9 yrs 1 moCo-founded this organization that has helped to diversify the running community and built a community of more than 200K African-American women; received Oprah Winfreys Standing O-Vation Award. Launched marketing plans that increased event sales by 140%, leading to a $100K profitability outcome; designed content and deployed across a variety of print, digital, social, and mobile channels. Cultivated co-branded activations with corporate partners including Coca-Cola, UnitedHealthcare, Verizon, Dark & Lovely, Publix and REI; sold more than $400K in sponsorships. Piloted the e-commerce business, generating more than $600K in annual sales; and grew the online community to more than 200K members.

Education

C

Columbia University

M.S. Communications Practice, Brand Management2010 - 2011
M

Middle Tennessee State University (MTSU)

B.S. Mass Communication, Mass Communication2001 - 2005

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Events Marketing Leader | Global Brand Strategy, Campaigns, Partnerships and Activations | Creating Big + Bold Experiences for Brands and the people who love them
Senior Global Events Marketing leader with 15+ years of experience and a passion for driving ideas, concepts, creative strategy, and partnerships that deliver authentic and lasting relationships between people-brands and their customer. Experience spans E2E production, direction, project management and leadership across digital, e-Commerce, experiential, activations, product launches and community building for world-class global brands in Luxury, CPG, Automotive, Food, Outdoor, Sports and Lifestyle. Known for high standards in execution and commitment for delivering results with a deep desire to make the world a better place. EXPERTISE: E2E Event Design, Strategy, Production and Execution | Brand Direction across all touch points (digital + physical brand) | Integrated Marketing Strategy | Brand Activations + Experiential Product Launches | Digital + Community + IRL Experiences | Marketing Programs | Partnerships & Sponsorships | e-Commerce + Merchandising | Trends, Data & Analysis MARKETS + INTERESTS: Technology + Innovation | Tourism + Travel + Luxury | New Spaces + Marketplaces | Music + Food Arts + Entertainment | Media, Culture + Lifestyle | CPG | Retail | Health + Wellness | Green Spaces + Community | Sustainability

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ashley are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ashley Hicks

Field Sales & Marketing Representative • New York, NY, US
Planning
Eventbrite
Organization
Event Coordination
Event Assistance
Event Planning
Event Marketing
Event Management
Available for hire fromNegotiable
Contracts

Work History

B

Event Marketing Manager l Leads North American Event Marketing Strategy

Brooks RunningCreates and leads the execution of the Event Strategy for North America and drives global event strategy to ensure Brooks retains world class brand identity and experiences. Manages multiple multi-million dollar events and projects simultaneously, overseeing everything from creative ideation through execution and post-event analysis. Key achievements include: Proven ability to lead multi-stakeholder groups through complex projects, regularly presenting progress and results to senior leadership to ensure alignment and achieve strategic objectives. Led negotiations for large-scale, multi-year sponsorships with national partners, ensuring Brooks' strong presence in key markets with target audiences. Manage relationships with several external agencies and production companies to deliver high impact events within budget. Led the development and execution of branded pop-ups experiences from start to finish. Worked with experiential agency to manage 6-month planning process. Worked cross-functionally with all marketing channels, legal, finance, and retail to drive brand alignment and marketing of pop-ups.
R

Event Manager | National Retail Marketing Strategy & Activation

RivianMar 2021 - Aug 2022 • 1 yr 6 mosLed end-to-end production of retail activations, delivering immersive brand experiences across Rivian Experience Spaces and driving measurable demand for the business. Collaborated with cross-functional teams and external agencies to execute live and virtual events supporting global product launches, enhancing brand visibility and consumer engagement. Managed complex project timelines, workstreams, and budgets, ensuring successful cross-functional alignment and achievement of event goals. Delivered high-impact activations for the launch of Rivians Venice Hub and R1S debut, creating compelling experiences that resonated with target audiences.
R

Regional Manager, Local Brand Engagement and Impact I Brand Activation

REIJul 2019 - Mar 2021 • 1 yr 9 mosLaunched Atlanta regional market and quickly built a local marketing team including market coordinator, earned media specialist, and five experience leads. Created regional marketing strategy with KPIs for new customer acquisition, member retention, store/digital traffic, and overall customer lifetime value, while connecting Co-op wide initiatives at market level. Managed annual grants budget of $100k and served as lead on strategic direction and planning in support of relationships with key non-profits and grant recipients. Trained experience leads to implement category specific marketing strategies at their store locations to drive demand and increase coupon conversion with a result of 100% growth of running category in market. Negotiated and managed sponsorships for local events resulting in 40% conversion rate of coupons and lead generation of over 15k new emails collected for sales funnel.
K

Field Marketing Manager I Retail, Partnerships, Sponsorships, Influencer Marketing

KINDJan 2016 - Jan 2019 • 3 yrs 1 moImplemented and managed all aspects of Atlantas field marketing strategy through the creation of strategic local partnerships and sponsorships, influencer marketing, brand awareness, retail demos, and event activations with a goal of sampling 540,000 consumers annually. Hired, mentored, and trained team of 20+ high-performance brand ambassadors. Managed market budget of $250k and established and tracked KPIs across multiple consumer touchpoints (branding, digital, paid media, and retail). Created pilot Brand Ambassador mentor program to help increase retention, increasing average retention rate from 6-months to one year. Adopted in 10 additional markets, successfully increasing retention rates for the entire department. Worked directly with Sales team to increase markets sales by more than $1M and market share by 2 points; generated peaks in key product lines in conjunction with field sales and sampling efforts.
B

Co-Founder & Event Manager

Black Girls RUN!Jan 2009 - Jan 2018 • 9 yrs 1 moCo-founded this organization that has helped to diversify the running community and built a community of more than 200K African-American women; received Oprah Winfreys Standing O-Vation Award. Launched marketing plans that increased event sales by 140%, leading to a $100K profitability outcome; designed content and deployed across a variety of print, digital, social, and mobile channels. Cultivated co-branded activations with corporate partners including Coca-Cola, UnitedHealthcare, Verizon, Dark & Lovely, Publix and REI; sold more than $400K in sponsorships. Piloted the e-commerce business, generating more than $600K in annual sales; and grew the online community to more than 200K members.

Education

C

Columbia University

M.S. Communications Practice, Brand Management2010 - 2011
M

Middle Tennessee State University (MTSU)

B.S. Mass Communication, Mass Communication2001 - 2005

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.