Ashlyn Burton

Social Media Marketing Specialist • Content Marketing Manager • Graphic Designer • Denver, CO, US

Canva

Adobe Creative Cloud

Sales Copy

Copywriting

Content Development

Content Strategy

Content Planning

Content Creation

Data Analysis

Available for hire fromNegotiable

Delivering Unique Brand Experiences | Expertise in Social Media Marketing and Growing Social Communities

Forward-Thinking. Creative. Self-Motivated. I am a self- starter with a “hunter” mentality and thrive in a collaborative team environment. My expertise lies bringing a company’s brand to life for the consumer: integrating pop-cultural trends, consumer insights and the right creative touch-points to maximize brand awareness and consumer engagement on all key platforms. My peers characterize me as up-beat, forward-thinking and collaborative. The best way I provide results is keeping a hyper-focus on driving engagement in new and unique ways to are meaningful to the company’s target market.

Projects

Performing Paws Website Design

Designed and developed a website for a local dog training and boarding business.

Work History

Social Media Manager

Get Cliterate PodcastIn my role as Social Media Manager for the Get Cliterate Podcast (@getcliterate), I develop, pitch and execute social media strategies that have led to a significant growth of over 250,000+ engaged followers, 12,000 Facebook group members, and 35,000+ email list subscribers. I am responsible for all aspects of content creation, including concept development, editing, approval, posting, and engagement, resulting in 9+ million accounts reached and 20+ million impressions on Instagram consistently per quarter. I also create monthly content calendars and manage day-to-day social media management on all key platforms, engaging with our target market in an authentic, on-brand voice. Additionally, I design apparel for our merch brand, as well as build and maintain relationships with relevant brand partners, resulting in successful collaborations and increased brand visibility.

Calee + Co, LLC

Calee + Co, LLC- Manages social media account (@caleeshea, @hbwithcalee & @corewithcalee); engaging with followers through comments and direct messages to maintain a strong brand presence. - Creates compelling Instagram feed posts from written content provided by the health coach, resulting in increased engagement and brand visibility. - Developes and implementes social media strategies to enhance brand awareness and drive audience growth. - Oversees the online course platform; managing content uploads, student progress tracking, and technical issue resolution to ensure a seamless user experience. - Handles customer service emails promptly and professionally, maintaining high customer satisfaction and resolving issues efficiently. - Provides general administrative support, including scheduling, managing documents, handeling basic bookkeeping tasks, performing data entry, interviewing potential employees, contributing to the smooth operation of the business. - Demonstrates strong communication skills and the ability to work independently and efficiently.

Social Media Manager

Moon & IvyDec 2020 - Oct 2021 • 11 mos- Developed content calendars and manages day to day social media management on all key social media platforms, engaging with target marketing in an authentic, on-brand voice. - Served as a visionary for social media content strategy, creates and distributes content on Instagram, Twitter/ X, Pinterest, Facebook and TikTok. - Designed sales-driving content for social media and e-commerce site using Adobe Illustrator, Adobe Photoshop and Adobe Lightroom.

Creative Director

Ashlyn Burton DesignsJan 2018 - Dec 2020 • 3 yrs- Launched start-up jewelry company, Ashlyn Burton Designs, independently in college - Developed an e-commerce website shipping product to domestic and international customers - Executed 300+ online transactions. - Created all marketing content, writing copy, website design and promotions using Adobe Creative Suite - managed day to day SM management on all accounts - Planned and executed 3 pop up stores to promote brand awareness by partnering with local businesses partnered with local businesses to .

Sales Representative & B2B Marketing Specialist

Nfinity AthleticMay 2019 - Sep 2021 • 2 yrs 5 mos- Developed and sustained 145+ relationships with various collegiate, all-star, and retail cheerleading customers - building rapport as a personable and trusted representative of Nfinity. - Recognized as #1 sales representative for 2020 annual sales with over 1 Million in sales - consistently exceeding monthly goals and growing territory by 89% over the last 18 months. - Appointed sales team marketing specialist; Created social media content for the sales team to utilize for B2B customer base. - Designed marketing material used to launch the Nationwide Industry Conference & Gym Program campaign in December 2020.

Education

University Of Mississippi

B.B.A., MarketingAug 2015 - May 2019

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