Astrid van Essen

Copywriter • Creative & Brand Strategist • Brand Designer • Brighton and Hove, England, GB

Marketing

E-Commerce

Design

Portfolio Management

Brand Management

Brand Identity

SEO

Available for hire fromNegotiable

Contracts

Creative and data-driven brand marketing specialist focused on building and growing brands in meaningful ways.

I help brand & business owners to build and grow brands in meaningful ways, both on and off the Amazon platform through a unique blend of creativity and analytics. I'm using this skill set to understand target audiences and develop creative solutions that meet their needs. Driving growth, profitability, and brand equity across platforms.

Projects

Spiller & Tait - Coffee

Category: Grocery + Roasted Whole Coffee Beans Driving performance on Amazon by optimising listings in the UK with attractive visuals, compelling copy, EBC content and updating the store Conducting thorough portfolio reviews to identify areas for cost reduction. Followed by the implementation of strategic cost-cutting measures while ensuring that product quality and service levels are maintained at the highest standard. Continuously monitoring and analysing customer responses and adapting the brand proposition based on the feedback received. Optimising PPC campaigns in combination with tactical promotions to increase visibility and conversions, strengthening the BSR of the best-selling product Implementing a marketing strategy emphasising the gifting aspect of coffee, boosting sales during the fourth quarter. Crafting high-quality, SEO-optimised content to attract organic traffic and improve search engine rankings. Creating visually appealing packaging sleeves and overall packaging design to support product sales and product launchSee More

Big Game Hunters - Garden Games

Executing a comprehensive brand refresh, including the creation of a new logo. Creating visually appealing imagery and compelling copy, product photography, updated product labels, and instruction manuals. Crafting captivating imagery for marketing campaigns with the objective of enhancing the brand's visual appeal, driving conversions, improving customer engagement, and reducing customer inquiries. Optimising Amazon and website listings by replacing images, creating infographics, and updating descriptions and titles. This was done based on competitor research and analysis of customer feedback. Launching products on Etsy, selling over 20 products high ticket items in the first week of launch Updating product listings and EBC (Enhanced Brand Content) content based on competitor and market research in preparation for the US launch.See More

Work History

Senior Brand Manager

CinchonaApr 2021 - Present • 3 yrs 7 mosSuccessfully managed a £2 million product and brand portfolio and played a key role in shaping the brand identity and experience across a £10 million portfolio. Committed to enhancing brand visibility and driving new-to-brand sales, focused on fostering customer loyalty and encouraging repeat purchases. Worked across a portfolio of brands in 7 categories and 7 global markets, with a focus on driving brand growth and success on and off Amazon. With expertise in branding, strategic marketing, visual identity development, and data analysis, leveraging these pillars to achieve business objectives. Through close collaboration with the wider team, including Operations, Supply, Finance, and PPC, driving cost efficiencies and aiming for increased profitability.

Head Of Client Services

Huge LDNMay 2019 - May 2020 • 1 yr 1 moLed and restructured the Client Services team of 4 to develop best practices in client servicing with a hands-on approach to their training, development and success Capitalised on upsell opportunities with new and potential customers and converting business opportunities driving revenue growth in existing key accounts. Led a cross-functional team to successfully launch a luxury brand's e-commerce website resulting in >150K in additional work and revenue streams. Building and solidifying strong client relationships through influential informed advice Reviewed repeated issues within operations and business management to solve problems and improve company outcomes. Categories: Luxury Fashion & Retail, Games, Platforms (Google), Finance

Associate Partner & Studio lead

IBM iXNov 2018 - May 2019 • 7 mosUtilised creative digital production expertise to drive new eCommerce and Business Transformation initiatives, elevating the quality of creative output. Streamlined the delivery of services and projects (new and existing clients) and improved communication resulting in a smoother and faster delivery of projects. Developed new business opportunities for existing clients, by conducting competitor and market research, leading to stronger relationships and increased GMV. Collaborated closely with clients and partners to help deliver a wide range of services across Digital Product Design, Customer Experience, Program Management, and Operations Management with a focus on driving organisational improvements and cost reductions. Categories: Automotive, Industrial, Energy, Banking

Managing Director

MediaMonks LDNDec 2013 - Jul 2018 • 4 yrs 8 mosGenerated and achieved regional revenue goals, exceeding targets within company growth strategies - Exceeded revenue target by 21% in 2017. Achieved this through strategic market analysis and remaining agile in a changing and competitive market. Increased margin by minimising costs and focusing on profitable and strategic services e.g. Platform builds and content creation (video). Tailored strategic planning and business development to focus on revenue growth via upselling and expansion Improved client satisfaction - across both agencies and brands- which led to retained relationships and repeat business. Led successful organisational change resulting in a fully transformed client portfolio, with 90% of revenue derived from direct-to-brand collaborations, compared to 50% and 20% in previous years. Effectively managed team performance by acknowledging achievements and pinpointing areas for improvement. Restructured the cross-functional team, which led to exponential growth and global expansion of a 250K client. Supported the CEO in setting up MediaMonks Dubai while running the UK business. Providing customers with outstanding service, extending relationships for future business opportunities. Cultivated strong work culture and high standards to drive employee retention and performance. Maintaining operational excellence as well as the signature MediaMonks culture. Categories: FMCG, Automotive, Beverage, Health, Food, Travel, Platforms (Netflix, Google, Amazon)

Education

University of Groningen & University of Fribourg

Bachelor's Degree, Law1990 - 1996

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