Audrey G.

UI Designer • UX Designer • Product Designer • Toronto, ON, CA

Interaction Design

Figma

UI/UX Design

Design Systems

UX research

Design Thinking

Mobile Design

Product Design

Mid Fidelity Wireframes

High Fidelity Prototype

Prototyping

User Personas

Available for hire fromNegotiable

Contracts

UI/UX Designer | Economics Graduate

I'm a UI/UX Designer with an Economics undergraduate. With 2+ years experience in UI/UX Design at startups and a Fortune 100 company, I have cultivated a robust foundation in both analytical and creative disciplines. Currently, I serve as a UI/UX Designer at IBM, where I design for Data & AI Business Analytics Applications. My journey at IBM began as a UI/UX Design Intern, where I contributed to interface improvements to a financial modelling and analysis platform, Planning Analytics. Prior to this, I gained valuable experience as a Product Design Intern at Super, collaborating with cross-functional teams to enhance the UI/UX of several products in the Super portfolio: fintech, travel booking, and in-app mobile monetization initiatives.

Projects

Built a UI Design system and MVP

I spearheaded the end-to-end flow of an Ad Performance Management web app as the UI/UX Design Lead. I designed a Creative Reporting and Analysis App for a pre-seed startup. I worked closely with 3 full-stack developers and 1 UI/UX Designer to deliver an MVP in less than a year.See More

Increased Super's mobile engagement by 60+%

I garnered the interest of 1000 users, boosting in-app engagement by 60+%. In phases, I led the creation of mobile design assets for their gas rewards program (in partnership with Shell). It garnered the interest of 1,000 users, building the early foundation of Super.com's monetization portfolio.See More

I converted 10+ users to Super's first mobile phone plan in a few weeks.

I converted 10+ users to Super's first mobile phone plan in a few weeks. Eager to monetize, Super.com launched a mobile phone plan in partnership with Gigslabel. The Super mobile plan was among the first set of monetization initiatives at Super.com. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.See More

Work History

UI/UX Designer

IBMAs a UI/UX Designer at IBM, responsible for designing user interfaces and enhancing user experience for IBM's Data & AI Business Analytics SaaS products. I am currently working on a Business Intelligence AI Assistant feature.

UX/UI Design Lead

VerdanoteContract EmployeeOct 2023 - Aug 2024 • 11 mosI led the end-to-end flow of an Ad Management Performance Management Web Application. I built a design system from scratch, creating components and a design pattern library.

UI/UX Design Intern

IBMMay 2023 - Dec 2023 • 8 mosAs a UI/UX Design Intern at IBM, contributed to the design and improvement of the user interface and experience of a B2B financial analysis and modelling platform, working closely with senior designers.

Research Assistant

Accelerate Her FutureMar 2023 - Apr 2023 • 2 mosAs a Research Assistant at Accelerate Her Future, assisted in research projects, data collection, and analysis to support organizational goals.

Product Design Intern

SuperJan 2023 - Apr 2023 • 4 mosAs a Product Design Intern at Super, contributed to the design and development of product features, collaborating with cross-functional teams.

Research Assistant

Lassonde School of Engineering - York UniversityMay 2022 - Aug 2022 • 4 mosAs a Research Assistant at Lassonde School of Engineering - York University, supported research activities, including data collection and analysis.

Education

York University

Bachelor's degree, Economics

OCAD University

Micro-Credential

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