AURELIE PINCON

Product Manager • RJ, BR

Competitive Analysis

Strategy & Business Development

Product Management

Available for hire fromNegotiable

Contracts

Experienced Senior Product Manager with experience in product strategy and product developement

10 years experience in Product Management, New Product Innovation, Portfolio Management and Strategy. French I live currently in Brazil after living in Europe, India and Mexico. I have fluency in French, Portuguese, English and Spanish. I have a Master in Sciences of Management from HEC Paris, a MBA in Information Technology from UFRJ and a postgraduate degree in Finance from FGV-RJ. Specialities: - Internet, App, Marketplace, Consumer, Payment, ERP - Product and Portfolio Management B2B, B2C and C2C - Software Development, Agile Metodologies, SCRUM - User Experience (UX) and and Consumer research - Data Analysis - Market Intelligence - Cross-Functional Team Coordination - International Development Strategy - Digital Transformation

Projects

Performance App

Product Manager for Performance App - Leading Product Strategy and Development Results: ~50%+ in monetization and steady increase in engagement executing UserResearch driven improvements (adding new key features and improving existing features) and optimizing the AdTech stack. • Product positioning and backlog priorization. Communication and alignment with stakeholders. • In-depth Consumer Research and Competitors Assessment. • Feature Spec definition, testing sessions and assessment of releases results. • Leading a team of engineers, designers and BI analystSee More

Marketplace Online Monetization

Monetization / Online Sales and Promotion - Web and apps / E-commerce Results: ~30%+ in online revenue optimizing Points of Sales (POS) for C2C & B2C sellers (content and features improvement based on User, Market Research and A/B teste) and improving POS technology. • Collaboratively define and drive product vision strategy for online sales, balancing growth, customer satisfaction, and financial objectives. • Drive product requirements, design and prototyping process • Leading POS expansion & conversion optimization • Work with cross-functional stakeholders (vertical teams, sales, growth, Paid Products, payments, analytics, marketing and finance teams)See More

Work History

Senior Product Manager

GloboJul 2020 - Present • 4 yrs 3 mosLeading the apps for g1, the major online news portal in Brazil. Led the internet portal during 1 year.

Senior Product Manager

OLXDec 2018 - Sep 2020 • 1 yr 10 mosMonetization / Online Sales and Promotion - Web and apps / E-commerce Results: ~30%+ in online revenue optimizing Points of Sales (POS) for C2C & B2C sellers (content and features improvement based on User, Market Research and A/B teste) and improving POS technology. • Collaboratively define and drive product vision strategy for online sales, balancing growth, customer satisfaction, and financial objectives. • Drive product requirements, design and prototyping process • Leading POS expansion & conversion optimization • Work with cross-functional stakeholders (vertical teams, sales, growth, Paid Products, payments, analytics, marketing and finance teams)

Product Manager

PSafeMar 2018 - Dec 2018 • 10 mosPerformance and Security App for Android and IOS Product Manager for Performance App - Leading Product Strategy and Development Results: ~50%+ in monetization and steady increase in engagement executing UserResearch driven improvements (adding new key features and improving existing features) and optimizing the AdTech stack. • Product positioning and backlog priorization. Communication and alignment with stakeholders. • In-depth Consumer Research and Competitors Assessment. • Feature Spec definition, testing sessions and assessment of releases results. • Leading a team of engineers, designers and BI analyst

Product Analyst

Muxi PaymentMar 2017 - Dec 2017 • 10 mosBrazillian firm producing software for the Payment Industry (POS, TMS, Payment Gateway for acquirers like Cielo, Rede, First Data, Visanet...) Product Coordination: - Mapping and analysis of opportunities in the payment and crypto-coins industries - Product Vision and Business Case (mobile payment app and bitcoin payment), MVP requirements - Consumer and competitive research collecting requirements for product improvements Structuring the Product Development Stage Gate Process: - KPI definition and post launch performance analysis - Review of pricing processes and product prices for the Latin American and US markets.

Product Coordinator

Nasajon ERPMar 2012 - Mar 2017 • 5 yrs 1 moBrazillian firm producing management software and ERP. R&D Department Coordinating new Product Development Stage Gate Process and R&D Department PMO - Product Visions, positioning and requirement. Concept Testing with customers. - Market and Customers Research - Improvements and new features priorization for roadmap Cross-functional team coordination (Sales, Marketing, Engineering and Partners) - Creating technical trainings and marketing collaterals on products - Monitoring sales and product performance indicators - Re-engineered customer relationship programs improving referrals and reducing churn

Education

HEC Paris

Master in Sciences of Administration, BusinessSep 2004 - Dec 2009

Universidade Federal Rio de Janeiro

MBA, Information TechnologyMar 2016 - Dec 2017

Fundacao Getulio Vargas - FGV

Post graduation, FinanceJan 2011 - Dec 2011

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