Aytan Jalilova

Content Development

Blog Writing

Paid Ads

SEO

Promotional Marketing

Advertising

Copywriting

Market Analysis

Google Search Ads

Off-site SEO

Blog Marketing

Global Marketing

Ads Manager

Go-to-market Strategy

Marketing

SQL

Search Engine Marketing

Available for hire fromNegotiable

Contracts

Experienced Product Marketing Manager | Master's Degree International Marketing Management | Bologna University

With a Master's degree in International Management from Alma Mater Studiorum Università di Bologna, she has also pursued additional Digital Marketing and Business Administration courses from reputable institutions like the University of California, Davis, and McKinsey Academy. Their experience includes roles such as Product Marketing Manager at Integration.app, Product Marketing Specialist at IOMETE. She also worked at companies like IBM, Myfxbrokers.com, and Claradix Studio, gaining expertise in SEO, content management, market research, and digital marketing. Her diverse experience and educational qualifications reflect a well-rounded skill set in marketing and management. https://calendly.com/aytanjalilova/30min

Projects

SaaS marketing

With IOMETE, you can enjoy the benefits of a data lakehouse with flexible deployment options, without breaking the bank. Whether you want to run it on-premises, in your private cloud, or on a public cloud like AWS, Azure, or GCP, your data will always remain securely within your control. IOMETE's modern architecture, which includes the Iceberg table format and powerful Spark engine, unifies your data in a single location, making it easy to run BI and ML/AI workloads on it. - GTM (Go-to-Market) Strategy building - Video / Post production - SEO (keyword research, blog writing, keyword clustering, site audit, backlink management, technical SEO) 🚀 reached 3x growth on organic search traffic in 3 months - Executing Product Led Growth strategies for product - Behavioral data analytics ( App, website) - Tracking user experience for an easy onboarding process - Content-sharing docusaurus working on html,CSS,js files - Ongoing regular market analysis - Content production and managementSee More

SaaS Product Marketing

SEO (Programmatic SEO, blog post, case study, competitor comparisons, CMS management) Partnerships (marketplace listing, backlink building) Newsletter management (community building, email deliverability, domain warm-up) Social Media Management (growth hacking, SMM automation, etc) Ads management (Reddit, Linkedin Account Based Marketing, Google Ads) BI dashboards for inbound channels, Ad conversion value, Lead quality, etc. Achieved the end-of-year goal in 3 months 🚀🚀🚀See More

Dosty pet care assistant mobile app

Social Media and Digital Marketing Targeted Campaigns: Devised campaigns focusing on millennial pet parents (25-40) in the UK, USA etc. targeting interests such as cats, dogs, pet care, and veterinarian needs. Platform-Specific Strategies: Engaged actively on TikTok and Meta, where Dosty has garnered notable engagement. Content includes educational, lifestyle, and app feature highlights through videos, reels, and posts. This includes strategies like the use of #dostyapp and #dostypetcare hashtags to improve visibility. A/B Testing and Ad Budgeting: Employed A/B testing on ads to refine strategies and maximize ad spend efficiency. A €50,000 content management budget was initially allocated, later adjusted for refined audience targeting. Collaborations and UGC: Sought influencer partnerships and user-generated content to bolster engagement and credibility. Partnered with influencers and community leaders in pet care. TikTok Ads, GoogleAds(display, search), and Meta Ads with high install rates all cost less than $0.8 per registered user. Market Expansion and Localization European Expansion: Focused on key European countries, including the UK, Poland, Romania, and Germany, while testing other regions such as Italy and Norway. Significant localization efforts, especially for the app and content in Spanish and Portuguese, are ongoing to facilitate entry into LATAM and Spain. Language Localization: Localized Dosty’s platform into multiple languages to ensure accessibility and relevance in targeted regions. See More

Work History

Product Marketing Manager

Integration.appNov 2023 - Jun 2024 • 8 mosSEO (Programmatic SEO, blog post, case study, competitor comparisons, CMS management) Partnerships (marketplace listing, backlink building) Newsletter management (community building, email deliverability, domain warm-up) Social Media Management (growth hacking, SMM automation, etc) Ads management (Reddit, Linkedin Account Based Marketing, Google Ads) BI dashboards for inbound channels, Ad conversion value, Lead quality, etc. Achieved the end-of-year goal in 3 months

Product Marketing Specialist

IOMETENov 2023 - Mar 2024 • 5 mosThe IOMETE data lakehouse platform unifies all data - regardless of where the data resides - enabling large-scale analytics (BI/ML/AI) on the entire data set so that enterprise customers can analyze multi-terabyte to petabyte-scale data seamlessly across on-premise and/or cloud environments.

Junior Marketing Manager

IOMETEAug 2022 - Nov 2022 • 4 mos- content production for marketing channels - buyer journey modeling - competitor analysis - technical blog writing - market research - marketing data tracking

Communications Specialist

IBMApr 2023 - Aug 2023 • 5 mosCaspian Innovation Center(CIC) is a joint venture established in 2017 between SOCAR and IBM, one of the world's largest IT companies. The purpose of establishing the company is to contribute to the development of country economy by successfully implementing the process of digital transformation in the country and in the regions outside the country. I managed brand relationships between SOCAR and CIC Rebranding from CIC to SocarTech External communications, PR Internal communications matrix Show less

Freelance Copywriter | SEO

Myfxbrokers.comMay 2022 - Oct 2022 • 6 mos- crypto Blogging - daily crypto news - keyword research - crypto content management

Marketing Manager

Claradix StudioMay 2020 - Apr 2021 • 1 yr-SEO -content management -market research -digital marketing -Agile methodology

Digital Marketing Intern

PART AgencyNov 2019 - Dec 2019 • 2 mos- Creating content for client's social media accounts - Responding to social media chats

Leadership Development Program

AIESEC in TurkeyJun 2019 - Aug 2019 • 3 mosImprove Turkish youth's English skills and educate them about different aspects of sustainable development and empower them to act upon it, contributing to SDG 4.7. By Myself my World, we will not only increase awareness about sustainable development and its issues but also empower them to act upon it on a daily basis to implement SDGs in Turkey entirely in the long run. Main activities Making a research about sustainable development, cultural diversity, presenting them to students. Managing a group of 5-7 people develop the content of the activities & create a good atmosphere. Delivering all agenda of the project (workshops and presentations) designed by the AIESEC team. Making cultural presentations, bringing traditional food and items from the interns home country preparing celebration events at the end of the project. Show less

Digital Marketing Intern

AvirtelAug 2018 - Nov 2018 • 4 mosclub941 startup project -blog content manager -SEO

Strategic Digital Marketer

DostyContract EmployeeDosty is a virtual assistant for pet owners, offering symptom checking, breed standards, and pet information to meet global veterinary demands. As a Digital Marketer, I expand our digital presence. Adapt website content for SEO and Digital Marketing requirements. Monitor marketing agency for Meta, TikTok, and YouTube expansion. Develop strategies for Reddit and manage affiliate campaigns. Engage digital pet communities and key influencers. Aggregate and analyze digital platform data for performance improvements. Manage the digital marketing budget for optimal ROI. Track KPIs, report performance, and adjust tactics. Maintain pet world PR and global media exposure. Analyze data to capture our primary user demographic. Contribute to content strategy aligned with SEO best practices.

Education

Alma Mater Studiorum Università di Bologna

Master's degree, international management2020 - 2022

University of California, Davis

Digital Marketing SEO2020

Azerbaijan State University of Economics UNEC

Bachelor's degree, commodity goods expertisation and marketing (chosen stream computer science)2016 - 2020

Digital Youth Hub

participant, Digital Marketing2019

McKinsey Academy

Forward Leadership Program, Business Administration and Management, General2022

Y Combinator

Startup School2022

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Experienced Product Marketing Manager | Master's Degree International Marketing Management | Bologna University

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