Katelin Hanke

Branding

Brand Development

Logo Design

Adobe Creative Cloud

Flyer Design

Design

Adobe Creative Suite

Icon Design

Graphic Design

Available for hire fromNegotiable

Freelance graphic designer who loves bright colors and bold text!

Hey there! My name is Katelin Hanke and I am a graphic designer based out of New York. I specialize in creating graphics for brands including logos, business cards, social media and website assets. My design work focuses on being bold, colorful, and fun. One of my favorite things to do in my designs is experimenting with type and color. When I'm not designing I like to spend my free time binge-watching TV & movies, going to concerts, and playing video games. I love drawing inspiration from entertainment and pop culture.

Projects

Noah Rosecrans Branding

Client wanted a logo and business cards for his videography business. Simplicity and cleanliness were the main goal for the logo while showcasing the rose within his last name. Logo designed in Adobe Illustrator. Business cards and mock up designed in Adobe Photoshop.See More

Hudson Valley Co-Working

Client wanted a logo for their upcoming co-working business Hudson Valley Co-Working. Hudson Valley Co-Working offers numerous shared office spaces which allow the customer the perfect place to get any sort of work done without all the distractions of working from home or in a busy commonplace such as a coffee shop. The intersecting arrows represent the intersection of the customer's work life and home life. The colors were inspired by images of the Hudson Valley that are used on the Hudson Valley Co-Working website. Logo designed in Adobe Photoshop. Discount cards for the members of Hudson Valley Co-Working Pass. The double-sided card allows for showcasing the beauty of the Hudson Valley while also displaying the relevant information for the users and businesses reading the card. Discount card designed in Adobe Photoshop.See More

Popol Vuh Importers Inc. Business Card

Business card created for the up and coming business Popol Vuh Importers. The company name was inspired by the Mayan myth of creation; the font choice for the name as well as the pattern were influenced by Aztec and Guatemalan prints. The pop art era colors were chosen to keep a give the brand a modern feel. Business card designed in Adobe Photoshop.See More

Digital Media & Communications

The SUNY New Paltz digital media and communications department needed a graphic to put in their email newsletter to inform students about upcoming internship opportunities. The graphic was also used on their social media pages. The film clapper and text bubbles were used to visually represent the digital media and communication departments respectively. While the orange and blue were chosen to align with the school's colors. Graphic designed in Adobe Illustrator.See More

Work History

Freelance Brand Designer

Noah Rosecrans Apr 2022 - May 2022 • 2 mosConsulted with the client to understand their brand values and goals. Facilitated the design process by combining professional communication and fundamentals of graphic design. Successfully cultivated a brand identity including, professional logo and business cards.

Graphic Design Intern

One EPIC PlaceJan 2021 - May 2021 • 5 mosCurated branding strategy suite for their “Hudson Valley Co-Working” venture including logo design, color palette, web asset design, business cards, and more. Interpreted abstract concepts from their company website to create brand aligning visuals for social media. Transformed images into vectorized 2D graphics for promotional materials.

Freelance Graphic Designer

SUNY New PaltzSep 2018 - Mar 2020 • 1 yr 7 mosWon design contest for creating brand assets for the department’s email newsletter and social media page. Designed promotional social media posts for the Ashoken Hall Dormitory (formally known as Crispell Hall) Instagram page.

Freelance Graphic Designer

Popol Vuh Importers Inc. Aug 2018 - Aug 2019 • 1 yr 1 moStudied Mayan history to create the foundations of a brand identity rooted in cultural values. Produced letterhead and business cards based on the brand strategy.

Education

SUNY New Paltz

Bachelor's Degree, Digital Media ManagementAug 2017 - May 2021

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