Barbara Mota

Content Marketing Manager • Social Media Marketing Specialist • Community Manager • San José, San José Province, CR • Open to relocation

Consulting

Marketing Analytics

Content Creation

Community Outreach

Pinterest Ads

Creative Marketing

Marketing

Twitter

Facebook Ads

Promotional Marketing

Facebook Business Pages

TikTok

Instagram

Digital Marketing

Advertising

Instagram Ads

TikTok Management

Facebook

Available for hire fromNegotiable

Contracts

Full-Time Roles

👩🏽‍💻Social media management that doesn’t require you moving to other places 📍Worldwide ☏ Free discovery call ↴ https://linktr.ee/344agency?fbclid

My name is Bárbara Mota, founder of 344 Agency, a social media management agency. I’m a dedicated professional who has helped brands with social media management, event organization, and workflow optimization. I’m fluent in Spanish (native), English (C1), Italian (A1), and French (A1). I specialize in solving social media challenges, having completed courses on the Instagram and TikTok algorithm. I’ve managed accounts on TikTok, Instagram, Meta, WordPress, Amazon, and Patreon. I implement automation, including email marketing and reporting. Let’s discuss how I can help your company grow!

Projects

TIKTOK BOOST - (the link has more work we do as projects)

A TikTok boost involves using a strategic combination of techniques and tools to increase the visibility, engagement, and growth of an account or specific content on the platform. Here's how it typically works: Targeted Advertising: Using TikTok's ad platform to create paid campaigns that are shown to specific audiences based on their interests, behaviors, and demographics. This ensures that the content reaches the right people who are more likely to engage with it. Trending Content: Leveraging trending sounds, challenges, and hashtags to make the content more discoverable. TikTok's algorithm favors content that aligns with popular trends, increasing the chances of it appearing on the "For You" page. Collaborations and Duets: Partnering with influencers or creators in a similar niche, or using the duet and stitch features to engage with popular videos. This exposes the content to a broader audience through mutual followings and interactions. Posting Frequency: Boosting involves consistently posting at optimal times, maintaining a regular presence on the platform to keep engagement high and increase the likelihood of viral content. Engaging with Comments: Interacting with followers and viewers by responding to comments, which encourages more engagement. This can also include running contests or asking questions that prompt comments and shares. Utilizing Analytics: Regularly reviewing TikTok analytics to understand which videos perform best, when the audience is most active, and what types of content drive the most engagement. This data is then used to adjust strategies for future content. Boosting through Influencers: Engaging with micro or macro influencers to promote a brand or product in an authentic way, taking advantage of their follower base to boost credibility and reach. See More

Work History

Communications Manager

UpworkFreelancerSkilled in managing websites on platforms like WordPress, Amazon, and Patreon. Proficient in handling logistics coordination for website operations. Professional Experience: Worked as a Logistics Coordinator for website management on platforms including WordPress, Amazon, and Patreon. Founded and managed a marketing agency called 344 Agency, contributing to the growth of various clients including beauty salons, tax consultants, realtors, and musicians in the US and Canada.

Founder and CEO

344 AgencyFreelancer Communication · Sales · Leadership · Microsoft Excel · Customer Service · English

Social Media Marketing Manager

Microsyscom ITInternMay 2024 - Jul 2024 • 3 mosContent Creation & Strategy: Developing engaging content that aligns with the brand’s goals. Creating posts, stories, videos, graphics, and other media formats. Planning and scheduling posts using social media management tools (like Hootsuite, Buffer, or Later). Audience Engagement: Responding to comments, messages, and mentions. Engaging with followers to build community and foster relationships. Handling customer inquiries or complaints through social platforms. Social Media Strategy: Creating a strategy that increases brand awareness, engagement, and follower growth. Researching target audiences and staying up-to-date with trends and algorithms. Setting measurable goals (e.g., growing followers, increasing website traffic, boosting sales). Analytics & Performance Tracking: Monitoring social media metrics (likes, shares, comments, engagement rates, etc.). Analyzing performance data to refine strategies. Creating reports that track progress toward the brand’s goals. Advertising & Paid Campaigns: Managing and optimizing paid social media campaigns (such as Facebook Ads, Instagram Ads, etc.). Budgeting and targeting ads to reach specific demographics. Monitoring and adjusting campaigns for best performance. Collaboration & Influencer Marketing: Working with influencers or brands for collaborations or sponsorships. Coordinating giveaways, contests, or cross-promotions to boost engagement. Trend Spotting: Staying ahead of trends, new features, and changes on social platforms. Adapting strategies to keep the brand relevant.

Social media manager

VanraysInternNov 2023 - Apr 2024 • 6 mosContent Creation & Strategy: Developing engaging content that aligns with the brand’s goals. Creating posts, stories, videos, graphics, and other media formats. Planning and scheduling posts using social media management tools (like Hootsuite, Buffer, or Later). Audience Engagement: Responding to comments, messages, and mentions. Engaging with followers to build community and foster relationships. Handling customer inquiries or complaints through social platforms. Social Media Strategy: Creating a strategy that increases brand awareness, engagement, and follower growth. Researching target audiences and staying up-to-date with trends and algorithms. Setting measurable goals (e.g., growing followers, increasing website traffic, boosting sales). Analytics & Performance Tracking: Monitoring social media metrics (likes, shares, comments, engagement rates, etc.). Analyzing performance data to refine strategies. Creating reports that track progress toward the brand’s goals. Advertising & Paid Campaigns: Managing and optimizing paid social media campaigns (such as Facebook Ads, Instagram Ads, etc.). Budgeting and targeting ads to reach specific demographics. Monitoring and adjusting campaigns for best performance. Collaboration & Influencer Marketing: Working with influencers or brands for collaborations or sponsorships. Coordinating giveaways, contests, or cross-promotions to boost engagement. Trend Spotting: Staying ahead of trends, new features, and changes on social platforms. Adapting strategies to keep the brand relevant.

Education

ESERP Business School

Bachelor degree on business administration, business administrationSep 2023 - Dec 2023

ULACIT

Bachelor degree on business administration, business administrationMay 2021 - Sep 2024

ULACIT

Emphasis on marketing after bachelor degree, marketing Oct 2024 - Present

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