Beth Marilyn

Creative & Brand Strategist • Graphic Designer • Social Media Marketing Specialist • Windsor, ON, CA

Content Creation

Branding

Marketing Strategy

Analytics

Research

Content Writing

Search Engine Marketing

Engagement

Content Planning

Intercultural Communication

Event Marketing

Later

Instagram

Available for hire fromNegotiable

Contracts

Full-Time Roles

Creative and innovative digital marketing and social media specialist.

Hello, I'm Beth. Marketing is not just my speciality, but my passion! With a university degree and three years of experience as a digital marketing and social media specialist, I've helped drive growth at various established and start-up organizations through creativity, consistency, research, and strategy. Outside (and sometimes, inside) of work, I love all things film, music, fashion, health, and wellness.

Projects

Therapinxy Thursdays

Therapinxy Thursdays was a bi-weekly livestream I created on Instagram Live to drive engagement and traffic to Therapinay's social media and health and wellness directory. Topics covered were thoroughly researched to be resonate with our audience and utilize current trends. I connected over 100 practitioners, influencers, and businesses with 25,000 clients in just over a year, optimizing growth for our clients and organization with a +150% boost in engagement every other Thursday. The marketing campaign included save-the-date assets, event launch, lineup announcement, and Instagram Reel recaps. See More

Work History

Social Media Marketing Manager

The Fit KitFreelancer- Creating a distinct brand identity kit for consistent messaging across all platforms. - Content writing through demographic and market research to find topics that resonate with audience. - Creating graphics and organic content for multiple social media platforms. - Managing a social media content calendar, CRM, and communications.

Social Media Coordinator & Administrative Assistant

TherapinayMay 2021 - May 2024 • 3 yrs 1 mo- Creating and managing a content calendar aligned with organizational needs and market research relevant to target demographics. - Producing and publishing social media content using graphic design in Canva and video editing software in Adobe Creative Suite. - Development and execution of marketing campaigns and events that have increased engagement, revenue, and CTAs. - Curating, organizing, and managing administrative tasks and documents. - Growing brand awareness through community engagement, partnership and sponsorship acquisitions, and influencer collaborations using the brand voice. - Created, coordinated, and hosted Therapinxy Thursdays on Instagram Live, connecting over 100 culturally-aware mental health and wellness practitioners with over 20,000 clients.

Marketing Coordinator

University of Windsor Communication Students' AssociationSep 2023 - Apr 2024 • 8 mos- Creating graphics and organic content for social media channels. - Capturing video and photo coverage of live events, then editing them for distribution on social media. - Creating designs for physical posters and flyers to be posted around campus. - Planning, developing, and executing events.

Marketing Coordinator & Videographer

University of WindsorOct 2022 - Apr 2024 • 1 yr 7 mos - Production and post-production; filming and editing shows, trailers, montages, promotional materials, and recruitment posts; optimizing videos for multiple social media channels (ie. Instagram Reels, Facebook, YouTube). - Creating promotional material for social media and physical signage to maximize workplace efficiency and assist patrons when navigating the building.

Marketing Executive

SMU CAPISPart-time EmployeeSep 2021 - Apr 2022 • 8 mos- Designing a brand identity kit for all marketing members to create content that is consistent with the brand narrative, style, and storytelling. - Training new marketing members on digital content creation, search engine optimization, market trend research, analytics, and social media communications. - Planning, developing, executing, and managing a content calendar, community engagement, and events.

Education

University of Windsor

Bachelor of Arts, Communication, Media, and FilmSep 2019 - Apr 2024

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