Bhavyasree Raj

User Personas

Sketch

Design

Graphic UI

Mobile Design

Heuristic Evaluation

UX Writing

Balsamiq

Design Research

User Research

User Interface Design

Adobe Creative Suite

Figma

UX research

Ideation

Journey Mapping

User Flows

UI/UX Design

Prototyping

Wireframing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Lead Product & UX Designer | Genie Technologies

With a strong foundation in User Experience Design from Humber College and a Bachelor of Technology with Honours in Computer Science from APJ Abdul Kalam Technological University, I bring a wealth of experience in product and UX design. Currently, I lead design efforts at Genie Technologies Inc., where I manage the entire design process from concept to execution, ensuring a user-centric interface. My previous roles include enhancing website UX at INSPIRELY | STEAM Education, improving digital touchpoints at Tata Consultancy Services, and creating promotional materials for the National Service Scheme. My expertise spans UX/UI design, branding, visual identity, user research, and usability testing, all aimed at optimizing user experiences and aligning design solutions with business objectives.

Work History

Product Designer

Genie Technologies Inc.Led all design efforts, including UX/UI design, branding, and visual identity. My role involved taking full ownership of the design process from concept to execution. Designed and implemented the entire user experience for the company's web app, ensuring a cohesive and user-centric interface. Worked closely with the founders, developers, and other stakeholders to align design solutions with business objectives and user needs. Conducted user research, usability testing, and iterated on design prototypes based on feedback to optimize the user experience.

User Experience Designer

INSPIRELY | STEAM EducationMar 2024 - Jun 2024 • 4 mosCollaborated with user experience (UX) designers on a website redesign project on Shopify. Focused on improving the UX to increase conversion rate. Conducted user testing sessions to gather feedback on the redesigned website and Information Architecture. Analyzed user testing results to iterate on the design, IA, and optimize for conversion. Utilizing Page Speed Insights to analyze website performance and implementing changes to improve loading speed and overall user experience, resulting in improved search engine rankings. Developed brand identity elements such as color schemes to establish a cohesive visual identity for the startup.

User Experience Designer

Tata Consultancy ServicesAug 2021 - Aug 2023 • 2 yrs 1 moContributed to the delivery of initiatives to improve the user experience of our product from conception to launch in partnership with product managers, engineers, technical designers, etc. Conducted interaction design and prototyping to define the order and experience of users' activities at different digital touchpoints. Designed, created, and iterated interactions into a simple and delightful user experience that was accessible for all. Considered information architecture, ensuring content was findable and usable. Took part in user journey mapping with the rest of the squad to design end-to-end journeys based on user needs and data. Discovered issues and needs through regular qualitative learning such as user research and usability testing.

Graphic Designer

National Service SchemeAug 2019 - Jun 2021 • 1 yr 11 mosDesigned posters and flyers for various events organized by NSS. Created visually appealing promotional materials to promote events and initiatives. Collaborated with the NSS team to understand design requirements and deliver creative solutions.

Education

Humber College

Postgraduate Degree, User Experience Design

APJ Abdul Kalam Technological University

Bachelor of Technology with Honours- BTech, Computer Science

GVHSS Mananthavady

Higher Secondary

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