Top Talent like Brandi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Brandi Guccion

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts
Marketing Leader | Brand Strategy Expert
With a Bachelor of Business Administration in Advertising & Public Relations from Texas Christian University, this marketing professional has a robust career in brand strategy and digital marketing. Currently managing marketing and creative projects at JCPenney, they previously served as Vice President of Brand Marketing & Ecommerce at Signet Jewelers Limited, where they led a successful rebranding initiative for Banter, significantly boosting brand awareness and e-commerce sales. Their strategic leadership at Big Lots Stores as Director of Marketing Strategy resulted in notable sales increases and award-winning campaigns. With expertise in managing large teams and budgets, they have consistently driven growth through innovative marketing strategies, data-driven insights, and effective social media engagement. Their career is marked by a commitment to enhancing brand presence and consumer engagement across various platforms.

Work History

J

Marketing / Creative Project Management

JCPenneyResponsible for managing marketing and creative projects, likely contributing to the coordination and execution of marketing campaigns and creative initiatives.
S

Vice President, Brand Marketing & Ecommerce - Piercing Pagoda

SIGNET JEWELERS LIMITEDMay 2018 - Jul 2023 • 5 yrs 3 mosLed brand marketing and e-commerce strategy for Banter. Managed a team of 25. Responsible for all brand and digital marketing, including creative, visual merchandising, public relations, social media, paid media, and CRM, with accountability for an e-commerce site. Managed relationships with creative, media, PR, and influencer agencies. Led a complete rebranding strategy to transition from Piercing Pagoda to Banter, increasing brand awareness by 6 basis points. Leveraged data-driven customer insights including iterative testing of names and potential impact on brand perceptions among target consumers. Updated name, logo, visual identity, core target, brand purpose, and tone. Led the development of an integrated marketing campaign to launch the new brand, including PR, celebrity brand ambassador, organic social, paid social, email, store signage, online video, and display. Drove 4x growth in e-commerce sales and 35% brand sales increase from 2018 to the present through digital marketing and improving the online user experience. Generated 200% follower and 100% engagement growth by refining the social media strategy and onboarding an influencer agency.
B

Director of Marketing Strategy

Big Lots StoresMar 2014 - May 2017 • 3 yrs 3 mosLed brand strategy, and integrated brand and seasonal campaign messaging, and visuals across all channels. Owned customer research, broadcast, media buying, public relations, multicultural marketing, and social media. Administered a $30MM media budget and a $6MM production budget. Managed 5 Marketing Managers and Specialists. Launched Shop Big Lots First brand campaign, improving brand consideration by 2 basis points. Increased sales in the Furniture category by 13% and the Patio/Seasonal category by 2%. Delivered breakthrough campaign creative and omnichannel integration, resulting in 651 million PR impressions, 35 million site visits, and Best TV Ad of Holiday season accolades from Ad Age. Increased Q4 comp sales by 2.9%. Oversaw social media engagement strategy, securing over 3 million Facebook fans, over 100,000 Instagram followers, 165,000 Twitter followers, and a highly effective Pinterest page reaching 400% more users than followers.

Education

T

Texas Christian University

Bachelor of Business Administration - BBA, Advertising & Public Relations

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Leader | Brand Strategy Expert
With a Bachelor of Business Administration in Advertising & Public Relations from Texas Christian University, this marketing professional has a robust career in brand strategy and digital marketing. Currently managing marketing and creative projects at JCPenney, they previously served as Vice President of Brand Marketing & Ecommerce at Signet Jewelers Limited, where they led a successful rebranding initiative for Banter, significantly boosting brand awareness and e-commerce sales. Their strategic leadership at Big Lots Stores as Director of Marketing Strategy resulted in notable sales increases and award-winning campaigns. With expertise in managing large teams and budgets, they have consistently driven growth through innovative marketing strategies, data-driven insights, and effective social media engagement. Their career is marked by a commitment to enhancing brand presence and consumer engagement across various platforms.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Brandi are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Brandi Guccion

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts

Work History

J

Marketing / Creative Project Management

JCPenneyResponsible for managing marketing and creative projects, likely contributing to the coordination and execution of marketing campaigns and creative initiatives.
S

Vice President, Brand Marketing & Ecommerce - Piercing Pagoda

SIGNET JEWELERS LIMITEDMay 2018 - Jul 2023 • 5 yrs 3 mosLed brand marketing and e-commerce strategy for Banter. Managed a team of 25. Responsible for all brand and digital marketing, including creative, visual merchandising, public relations, social media, paid media, and CRM, with accountability for an e-commerce site. Managed relationships with creative, media, PR, and influencer agencies. Led a complete rebranding strategy to transition from Piercing Pagoda to Banter, increasing brand awareness by 6 basis points. Leveraged data-driven customer insights including iterative testing of names and potential impact on brand perceptions among target consumers. Updated name, logo, visual identity, core target, brand purpose, and tone. Led the development of an integrated marketing campaign to launch the new brand, including PR, celebrity brand ambassador, organic social, paid social, email, store signage, online video, and display. Drove 4x growth in e-commerce sales and 35% brand sales increase from 2018 to the present through digital marketing and improving the online user experience. Generated 200% follower and 100% engagement growth by refining the social media strategy and onboarding an influencer agency.
B

Director of Marketing Strategy

Big Lots StoresMar 2014 - May 2017 • 3 yrs 3 mosLed brand strategy, and integrated brand and seasonal campaign messaging, and visuals across all channels. Owned customer research, broadcast, media buying, public relations, multicultural marketing, and social media. Administered a $30MM media budget and a $6MM production budget. Managed 5 Marketing Managers and Specialists. Launched Shop Big Lots First brand campaign, improving brand consideration by 2 basis points. Increased sales in the Furniture category by 13% and the Patio/Seasonal category by 2%. Delivered breakthrough campaign creative and omnichannel integration, resulting in 651 million PR impressions, 35 million site visits, and Best TV Ad of Holiday season accolades from Ad Age. Increased Q4 comp sales by 2.9%. Oversaw social media engagement strategy, securing over 3 million Facebook fans, over 100,000 Instagram followers, 165,000 Twitter followers, and a highly effective Pinterest page reaching 400% more users than followers.

Education

T

Texas Christian University

Bachelor of Business Administration - BBA, Advertising & Public Relations

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.