Top Talent like Brenda are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Brenda Robinson
Content Marketing Manager • Social Media Marketing Specialist • PR and Communications Specialist • Overland Park, KS, US • Open to relocation
Top Earner
Wordpress
HTML/CSS
Canva
Graphic Design
Social Media Design
Community Building
Creative Writing
Brand Strategy
Social Networking
Account Management
Blog Writing
Copywriting
Social Media
Adobe Creative Suite
Digital Marketing
Creative Marketing
Social Media Marketing
Marketing
The 'Mini Shaq' of Marketing | Copywriter @ Buckle | Freelance Digital Marketing Consultant, Content Marketing Strategist, & Social Media Strategist
Hi! 👋🏽
I’m Brenda. For help with all things digital marketing, I’m your gal. I’ve worked my magic for startups, big companies, and in-between.
Some of my proudest projects are with brands like Apple, Lyft, Roku, HubSpot, Wendy’s, and more. 🌎
My approach? Creative + data-driven + lots of coffee (specifically from Dutch Bros 😉) = Results. Every brand has a story, and it’s my mission to make sure that story reaches the right eyes, gets those high engagement metrics, and most importantly, drives conversions.
Some fun facts about me:
1) Harry Styles and Louis Tomlinson follow me on Twitter!
2) I helped fundraise $30K to build a new school building for a school in Nigeria.
3) My cousin is Janelle Monáe.
Don't be shy, let's work together!
Projects
Lyft Capstone Project: Diary of a Lyft Driver
Brenda Robinson's capstone project for Lyft: Diary of a Lyft Driver. People love to see celebrities and influencers doing everyday things. So what would happen if we worked with the most relatable Gen Z content creators (age 25 and up) by inviting them to drive for Lyft?See MoreCTR Hiring Fair Video - Ingenuity Prep
Goals: 1. Create a video highlighting the unique experience of working for Ingenuity Prep 2. Recruit new teachers in the CTR Hiring Fair by creating strong, engaging, unique recruitment materials Outcomes: 1. Created a new Ingenuity Prep using iMovie with animated graphics, photos, and video clips compiled by Ingenuity Prep https://www.youtube.com/watch?v=_9fS7NAGWKMSee MoreHubSpot - Instagram Highlights Proposal
Goals: 1. Propose a revamp of HubSpot's current Instagram highlights 2. Improve showcase of HubSpot's content and resources available for free Outcomes: 1. Presented Instagram Highlights proposal to 10 internal Brand Marketing team members 2. Improved research and strategizing skills https://docs.google.com/presentation/d/1HvTmX-iily1iFQDG0to2JvlsrmwW5cfQ8-pa5g9hdEw/edit?usp=sharingSee MoreWRITING: Opinion: TikTok’s Latest Influencer is a Murderer: Gypsy Rose Blanchard
From prison inmate to social media star, Blanchard’s following continues to grow. After eight years in prison, the 32-year-old Gypsy Rose Blanchard was freed for orchestrating the murder of her mother, Clauddine “Dee Dee” Blanchard. Now, she has almost 10 million followers on TikTok and over eight million on Instagram. The Springfield, Missouri, native has garnered significant media attention since she was released, posing for photos and chatting with paparazzi. Being both a murderer and a victim, Gypsy Rose Blanchard’s case is extremely interesting – but does she deserve to be a social media sensation for it?See MoreWRITING: The Transition Academy Helps Youth with Disabilities Plan Their Futures
'The Transition Academy Helps Youth with Disabilities Plan Their Futures', written by Brenda Robinson, spotlights the founder Kim Riley of The Transition Academy and the contributions the organization hopes to make in Kansas City.See MoreWork History
T
Copywriter
The BuckleFull-time Employee- Develop innovative copy for multi-channel campaigns, resulting in a 20% increase in customer retention and an 18% growth in organic traffic. - Create and deliver over 100 campaign assets per quarter, ensuring brand consistency across print and digital platforms. - Maintain Buckle’s brand standards by producing clear, engaging, and error-free content across email, in-store signage, social media channels, and website materials. - Partner with cross-functional teams to conceptualize and execute marketing strategies that align with business objectives. - Craft engaging copy for seasonal, evergreen, and loyalty-focused campaigns, driving deeper connections with Buckle’s guests.D
Digital Marketing Lead
Design Your WorldFreelancer- Develop and implement strategic marketing campaigns, boosting brand awareness and driving a measurable uptick in online sales. - Manage and optimize content across multiple platforms, creating engaging posts that increase audience engagement and follower growth. - Design graphics, videos, and images tailored to Instagram, TikTok, and LinkedIn campaigns. - Execute paid advertising campaigns, leveraging data analytics to maximize return on investment. - Design targeted email marketing strategies that nurtured leads and increased customer retention. - Analyze performance metrics, identifying key trends and providing actionable insights to refine ongoing marketing efforts for better results. - Produce and edit engaging video stories and podcast episodes featuring entrepreneurs, aligning with marketing strategies to build brand awareness and increase customer engagement. - Manage and nurture online communities across social media platforms, boosting follower retention and interactions. - Conduct in-depth interviews with entrepreneurs to craft compelling narratives, elevating the brand's authenticity and customer connection.A
Brand Ambassador
Apex SystemsContract Employee- Deliver personalized demonstrations of Caper Carts to 30+ shoppers daily, ensuring a seamless introduction and increasing customer adoption rates by 25%. - Provide one-on-one assistance to shoppers, reducing technology-related confusion and boosting satisfaction scores by 30%. - Actively engage customers in-store, encouraging usage of Caper Carts and contributing to a 20% increase in user adoption during the launch phase at 6 different locations. - Gather real-time customer insights, presenting actionable recommendations to improve the product and enhance user experience. - Act as the face of Instacart, creating a welcoming and informative environment that fosters strong customer relationships and loyalty.A
Social Media Coordinator
AMC TheatresSep 2024 - Oct 2024 • 2 mos- Authored engaging, original content on 7 social channels, editing partner-provided content and visuals. - Collaborated in the creation and editing of written, video, and photo content created with content creators. - Expanded and moderated 7.37M follower audience by engaging with guests, using brand voice guidelines. Client: AMC Theatres Tools: Microsoft Office, KhorosV
Copywriter Intern
VMLInternJun 2024 - Aug 2024 • 3 mos- Write clear, concise, and compelling copy that effectively communicates the desired message to audience. - Collaborate with designers, art directors, and others to ensure the copy and design work together. - Proofread and edit copy to ensure accuracy, consistency, and adherence to brand guidelines. Client: Wendy's Software/Tools: Google Drive, Microsoft Teams, Microsoft OfficeV
Copywriter Intern
Victorious SocialInternJan 2024 - Jul 2024 • 7 mos- Compose drafts of website copy, email campaigns, social media posts, and YouTube descriptions for review. - Craft social media captions for 20+ clients, generating 30+ posts per week. - Summarize YouTube video content into easy-to-understand video descriptions with timestamps. Software/Tools: Microsoft Office, Loomly, DropboxH
Associate Marketing Manager
HubSpotFull-time EmployeeJun 2023 - Mar 2024 • 10 mos- Develop, implement, and coordinate original email marketing campaigns to segments of cold lead database. - Manage segmentation/targeting, resulting in a 20% increase in engagement and 10% increase in conversions. - Analyze email performance metrics and implement A/B testing strategies to measure campaign effectiveness.C
Social Media Coordinator
CenterbaseFull-time EmployeeMar 2023 - Sep 2023 • 7 mos- Writing, editing, and publishing engaging content for Legalfit clients on various platforms. - Help define the social strategy and voice for different clients and platforms. - Optimizing social media posts (language, tone, message) based on our target audience’s behaviors. - Provide reporting of social performance metrics and ongoing insights and recommendations to internal teams and clients based on findings. - Stay up-to-date with changes in all social platforms ensuring maximum effectiveness. - Develop an optimal posting schedule, considering web traffic and customer engagement metrics. Software/Tools: Adobe Creative Suite, Microsoft 365 Platforms: Facebook, LinkedIn, Google My BusinessL
Copywriter Intern
LyftInternSep 2022 - Nov 2022 • 3 mos- Generate writing for headlines, campaign emails, in-app notifications, landing pages, products, and social. - Work with cross-functional teams to resolve feedback and identify solutions to business challenges. - Partner with art/creative directors, marketers, lawyers, project managers, and developers for copy.H
Brand Social Marketing Co-Op
HubSpotInternAug 2022 - Dec 2022 • 5 mos- Research, development, and planning for emerging channels like TikTok, Pinterest, and/or Reddit. - Create social media trend reports, calling out areas of opportunity for our team and providing emerging examples of best-in-class social examples. - Content planning and support in line with social editorial strategy. - Writing social media creative briefs and project kick-off documents. - Support for community management, growth, and earned social needs.S
SEO Content Production Intern
Savings UnitedInternJun 2022 - Oct 2022 • 5 mos- Design and implement content & on-page SEO, technical SEO, and off-page SEO strategies. - Conduct SEO keyword research to improve the ranking for credit card comparison pages. - Research US Market insights and build reference documents for freelancers to produce comparison pages.J
Public Relations & Communications Intern
JerryInternMay 2022 - Aug 2022 • 4 mos- Supported media relations outreach media to develop targeted media pitches with 50-100 reporters each. - Developed the Coffee Roulette employee engagement program for 300+ employees and contractors. - Drafted and edited social media content for TikTok, contributing to a 15% follower increase.P
Influencer Marketing Intern
Power Digital MarketingInternMay 2022 - Jul 2022 • 3 mos- Developed influencer marketing campaigns for clients including MyFitnessPal, Doc Martens, etc. - Identified trends & developments in the industry and social media platforms, including Instagram + TikTok. - Negotiated contracts for all influencer collabs, including annual partnerships and short-term projects.C
Public Relations Intern
Cristina Ruales Co.InternMar 2022 - May 2022 • 3 mos- Produce press materials including news releases, media alerts, pitch letters, media pitching, and outreach presentations. - Schedule and coordinate meetings and appointments for CEO and public relations team. - Develop social media content for Instagram. - Research and develop strategic media outreach ideas.A
Music Editorial & Radio Content Strategy Intern
AppleInternJan 2022 - Aug 2022 • 8 mos- Work closely with the Values Cross-Content Planning team to develop and track Radio content for company-wide campaigns such as Pride, Black History Month, Latin Heritage Month, etc. - Assist the Radio Content Strategy Lead to review new radio show requests, design requests, and video requests. - Lead daily/weekly/monthly communication to internal teams. - Update trackers that are essential to the day-to-day functions of Apple Music Radio internal teams. - Create a radio show brief, produce, edit, and launch an Apple Music Radio Show from start to finish. - Pilot the creation of an Apple Music Master Cultural Calendar that features a collection/database of historical events within Apple as an organization, anniversaries and birthdays of top musical artists, international/national/local events of cultural significance, holidays, etc.R
Communications Intern
REACH Healthcare FoundationInternJan 2022 - May 2022 • 5 mos- Assist with the REACH Foundation’s print and electronic communications, including drafting content on grant awards, event announcements, grantee profiles, and other materials. - Contribute to the planning and development of social media content for platforms including LinkedIn, Twitter, and Facebook. - Brainstorm creative content ideas and author blog posts for the REACH Foundation website. - Coordinate creation of the e-newsletter to 1000+ REACH supporters/followers using Mailchimp. - Research international, national, and regional health issues and trends to identify content for the foundation’s electronic newsletter and social media channels. - Lead design meetings with the foundation’s contracted marketing agency. - Create designs, concepts, and sample layouts based on knowledge of layout and aesthetic design theories/concepts. - Prepare illustrations and rough sketches of digital marketing materials, discussing them with Director of Communications for feedback, making necessary changes, and scheduling on social media platforms upon approval. - Develop graphics and layouts for social media, newsletter, and website mirroring company brand style.I
Communications Intern
Ingenuity PrepInternJul 2021 - Jul 2022 • 1 yr 1 mo- Manage, oversee, and post content for social media accounts including Instagram, LinkedIn, and Facebook. - Build social media campaigns focusing on attracting high-quality talent to open job positions at Ingenuity Prep. - Create blog posts highlighting the organization's accomplishments, best practices, and other education topics. - Understand the overall mission of the school, including the brand, our audience, and all other aspects of marketing to create an authentic voice in all internal/external communications. - Assist in analyzing social media and recruitment data to create annual and quarterly performance reports. - Interact with followers and potential partners by communicating and answering questions through the company's social pages.M
External Communications Intern
Missouri Coalition for the EnvironmentInternJun 2021 - Sep 2021 • 4 mos- Researched, wrote, and scheduled relevant, high-quality content for social media channels including Instagram and Facebook. - Wrote and produced monthly e-newsletters to followers and farmers, reaching a community of 20+ farmers and 1,000+ followers. - Created and coordinated promotional materials as needed to promote MCE, the work of farmers in the K&G program, and to educate the public. - Assisted in occasional website content edits and updates using WordPress.R
University Recruiting Coordinator Intern
Roku Inc.InternMay 2021 - Aug 2021 • 4 mos- Serve as the first official University Recruiting Intern for Roku Inc. - Develop structure and processes for the future of the Roku internship program. - Host professional development, personal development, and team bonding events for interns to foster community. - Develop an incoming ambassador program for the Fall 2021-Spring 2022 academic year. - Create a Roku intern newsletter to spotlight intern accomplishments and stories. - Produce "Day in the Life" intern videos to focus on intern program branding.H
Program Assistant, Henry W. & Marion H. Bloch Scholarship Programs
Henry W. & Marion H. Bloch Scholarship ProgramsPart-time EmployeeApr 2021 - Aug 2021 • 5 mos- Designed graphics and new Bloch Scholars Program logo using Canva and Adobe Creative Suite to prepare for social media campaign launch. - Led event planning preparation for the 2021 Bloch Scholars Program Luncheon, hosting 100+ key benefactors, sponsors, guests, and Bloch Scholars students. - Recruited 100+ incoming college students to apply for a $40,000+ full-tuition scholarship program through phone and email. - Maintained communications with 60+ college students ranging from freshmen to seniors regarding participation in scholarship program through hosting events, email, and phone calls.G
Public Policy Intern
Greater Kansas City Chamber of CommerceInternJan 2021 - May 2021 • 5 mos- Prepared 20+ events for business leaders and elected officials in the Kansas City area. - Researched the Mansfield Rule and led efforts to potentially implement a similar policy for 160+ healthcare organizations in Kansas and Missouri. - Maintained a database of 20+ Municipal ID programs in the United States to gather information on potential implementation in Missouri. - Collaborated to create the Welcoming KC Plan document and website, focused on bettering the lives on 63,000+ immigrant residents in Kansas City. - Analyzed benefits of wellness programs for employees, specifically for small businesses in Kansas City, and created a presentation with 5 other interns providing in-depth research on how to create a wellness program.B
SEO Intern
BlueTickSocialInternDec 2020 - Feb 2021 • 3 mos- Implemented complex HTML and CSS graphic user interfaces to WordPress website. - Maintained WordPress plugins and optimized site features to improve UX (user experience) and grow site speeds by 40%. - Used SEO (Search-Engine Optimization) best practices to elevate web presence for website blog posts and increased webpage views by 67%.L
Social Media Marketing Intern
LIVEKINDLYInternOct 2020 - Jan 2021 • 4 mos- Created social media content for LIVEKINDLY social channels including the LIVEKINDLY website, Instagram, Twitter, and Pinterest. - Worked alongside the team to create a plan for social media strategies - Assisted in the growth of the brand by raising awareness through various social media platforms, increasing the follower count by 20,000 by the end of the internship. - Monitored postings to ensure the brand message is constant from the terminology used to images posted. - Interact with followers and potential customers by communicating and answering questions through the company's social pages.Social Media & Communications Student Ambassador
UMKC Regnier InstitutePart-time EmployeeSep 2020 - Nov 2022 • 2 yrs 3 mos- Promote involvement in Regnier Institute programs among 16,000+ UMKC students through social media, phone, and email. - Administer Regnier Institute student social media sites, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. - Implement marketing and promotional tactics that have resulted in an overall 56% growth in total social media engagement and an overall 30% increase in website traffic from social media posts. - Lead in the design, development, and implementation of the graphic, layout, and production of communication materials. - Delegate marketing and communications related tasks to 5 members of the Regnier Institute Ambassador team and provide counsel on social media, writing, and design projects.N
NASA L'Space Mission Concept Academy - Project Manager
NASAInternAug 2020 - Jan 2021 • 6 mos- Oversaw a team of 10 upperclassmen to complete our group project of creating a Preliminary Design Review. - Scheduled and coordinated meetings, including group meetings and 1:1 meetings, using Zoom and Webex. - Served as the main line of communication between NASA L'SPACE program and team members by having weekly check-ins to update work progress. - Led the Business Administration team to create the Team and Mission Gantt charts.C
Sales Associate
CVS PharmacyPart-time EmployeeJun 2019 - Aug 2020 • 1 yr 3 mos- Provided differentiated customer service by anticipating customer needs, demonstrating compassion and care in all interactions, and actively identifying and resolving potential service issues. - Focused on the customer by giving a warm and friendly greeting, maintaining eye contact and offering help locating additional items, when needed. - Accurately performed cashier duties - handling cash, checks and credit card transactions with precision while following company policies and procedures. - Maintained the sales floor by restocking shelves, checking in vendors, updating pricing information and completing inventory management tasks as directed by store manager. - Provided customer support to all departments, including photo and beauty, ensuring departments are fully stocked and operational while remaining current with all updated services and tools.T
Sales Associate
The TJX Companies, Inc.Part-time EmployeeDec 2018 - Jul 2019 • 8 mos- Accurately rung customer purchases/returns and counted change back to the customer according to established operating procedures. - Promoted credit and loyalty programs during customer interactions. - Maintained and upheld merchandising philosophy and follows established merchandising procedures and standards. - Accurately processed and prepared merchandise for the sales floor following company procedures and standards. - Initiated and participated in store recovery as needed throughout the day. - Maintained all organizational, cleanliness, and recovery standards for the sales floor and participated in the maintenance/cleanliness of the entire store. - Supported and participated in store shrink reduction goals and programs.Reviews
Exceeds ExpectationsRecommended by clients 2 times.
Top EarnerHas earned $1k+ on Pangea.
Teamwork (1)
Reliability (1)
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"Brenda is a rockstar! Finished the task perfectly and before the deadline. "
Rachel F.Creator Labs
"Brenda was wonderful with design & creativity. Looking forward to working again with her in the future"
April I.DFY Unlimited
Education
University of Missouri-Kansas City
Bachelor's Degree, Communication StudiesAug 2020 - Aug 2024Similar Pangeans
Samantha LaMendola
Results-Driven Social Media Strategist | PR | Content Creator | Digital Marketing| Event Planner | Executive Support | Video EditingEmily Watterson
Copywriter, Copy Editor, + Customer Experience Manager in San FranciscoLauren Moy
Social media manager with strong copywriting, graphic design and content creation skillsHow Pangea Works
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Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
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The 'Mini Shaq' of Marketing | Copywriter @ Buckle | Freelance Digital Marketing Consultant, Content Marketing Strategist, & Social Media Strategist
Hi! 👋🏽
I’m Brenda. For help with all things digital marketing, I’m your gal. I’ve worked my magic for startups, big companies, and in-between.
Some of my proudest projects are with brands like Apple, Lyft, Roku, HubSpot, Wendy’s, and more. 🌎
My approach? Creative + data-driven + lots of coffee (specifically from Dutch Bros 😉) = Results. Every brand has a story, and it’s my mission to make sure that story reaches the right eyes, gets those high engagement metrics, and most importantly, drives conversions.
Some fun facts about me:
1) Harry Styles and Louis Tomlinson follow me on Twitter!
2) I helped fundraise $30K to build a new school building for a school in Nigeria.
3) My cousin is Janelle Monáe.
Don't be shy, let's work together!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Similar Pangeans
Samantha LaMendola
Results-Driven Social Media Strategist | PR | Content Creator | Digital Marketing| Event Planner | Executive Support | Video EditingEmily Watterson
Copywriter, Copy Editor, + Customer Experience Manager in San FranciscoLauren Moy
Social media manager with strong copywriting, graphic design and content creation skillsTop Talent like Brenda are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Brenda Robinson
Content Marketing Manager • Social Media Marketing Specialist • PR and Communications Specialist • Overland Park, KS, US • Open to relocation
Top Earner
Wordpress
HTML/CSS
Canva
Graphic Design
Social Media Design
Community Building
Creative Writing
Brand Strategy
Social Networking
Account Management
Blog Writing
Copywriting
Social Media
Adobe Creative Suite
Digital Marketing
Creative Marketing
Social Media Marketing
Marketing
Projects
Lyft Capstone Project: Diary of a Lyft Driver
Brenda Robinson's capstone project for Lyft: Diary of a Lyft Driver. People love to see celebrities and influencers doing everyday things. So what would happen if we worked with the most relatable Gen Z content creators (age 25 and up) by inviting them to drive for Lyft?CTR Hiring Fair Video - Ingenuity Prep
Goals: 1. Create a video highlighting the unique experience of working for Ingenuity Prep 2. Recruit new teachers in the CTR Hiring Fair by creating strong, engaging, unique recruitment materials Outcomes: 1. Created a new Ingenuity Prep using iMovie with animated graphics, photos, and video clips compiled by Ingenuity Prep https://www.youtube.com/watch?v=_9fS7NAGWKMHubSpot - Instagram Highlights Proposal
Goals: 1. Propose a revamp of HubSpot's current Instagram highlights 2. Improve showcase of HubSpot's content and resources available for free Outcomes: 1. Presented Instagram Highlights proposal to 10 internal Brand Marketing team members 2. Improved research and strategizing skills https://docs.google.com/presentation/d/1HvTmX-iily1iFQDG0to2JvlsrmwW5cfQ8-pa5g9hdEw/edit?usp=sharingWRITING: Opinion: TikTok’s Latest Influencer is a Murderer: Gypsy Rose Blanchard
From prison inmate to social media star, Blanchard’s following continues to grow. After eight years in prison, the 32-year-old Gypsy Rose Blanchard was freed for orchestrating the murder of her mother, Clauddine “Dee Dee” Blanchard. Now, she has almost 10 million followers on TikTok and over eight million on Instagram. The Springfield, Missouri, native has garnered significant media attention since she was released, posing for photos and chatting with paparazzi. Being both a murderer and a victim, Gypsy Rose Blanchard’s case is extremely interesting – but does she deserve to be a social media sensation for it?WRITING: The Transition Academy Helps Youth with Disabilities Plan Their Futures
'The Transition Academy Helps Youth with Disabilities Plan Their Futures', written by Brenda Robinson, spotlights the founder Kim Riley of The Transition Academy and the contributions the organization hopes to make in Kansas City.Work History
T
Copywriter
The BuckleFull-time Employee- Develop innovative copy for multi-channel campaigns, resulting in a 20% increase in customer retention and an 18% growth in organic traffic. - Create and deliver over 100 campaign assets per quarter, ensuring brand consistency across print and digital platforms. - Maintain Buckle’s brand standards by producing clear, engaging, and error-free content across email, in-store signage, social media channels, and website materials. - Partner with cross-functional teams to conceptualize and execute marketing strategies that align with business objectives. - Craft engaging copy for seasonal, evergreen, and loyalty-focused campaigns, driving deeper connections with Buckle’s guests.D
Digital Marketing Lead
Design Your WorldFreelancer- Develop and implement strategic marketing campaigns, boosting brand awareness and driving a measurable uptick in online sales. - Manage and optimize content across multiple platforms, creating engaging posts that increase audience engagement and follower growth. - Design graphics, videos, and images tailored to Instagram, TikTok, and LinkedIn campaigns. - Execute paid advertising campaigns, leveraging data analytics to maximize return on investment. - Design targeted email marketing strategies that nurtured leads and increased customer retention. - Analyze performance metrics, identifying key trends and providing actionable insights to refine ongoing marketing efforts for better results. - Produce and edit engaging video stories and podcast episodes featuring entrepreneurs, aligning with marketing strategies to build brand awareness and increase customer engagement. - Manage and nurture online communities across social media platforms, boosting follower retention and interactions. - Conduct in-depth interviews with entrepreneurs to craft compelling narratives, elevating the brand's authenticity and customer connection.A
Brand Ambassador
Apex SystemsContract Employee- Deliver personalized demonstrations of Caper Carts to 30+ shoppers daily, ensuring a seamless introduction and increasing customer adoption rates by 25%. - Provide one-on-one assistance to shoppers, reducing technology-related confusion and boosting satisfaction scores by 30%. - Actively engage customers in-store, encouraging usage of Caper Carts and contributing to a 20% increase in user adoption during the launch phase at 6 different locations. - Gather real-time customer insights, presenting actionable recommendations to improve the product and enhance user experience. - Act as the face of Instacart, creating a welcoming and informative environment that fosters strong customer relationships and loyalty.A
Social Media Coordinator
AMC TheatresSep 2024 - Oct 2024 • 2 mos- Authored engaging, original content on 7 social channels, editing partner-provided content and visuals. - Collaborated in the creation and editing of written, video, and photo content created with content creators. - Expanded and moderated 7.37M follower audience by engaging with guests, using brand voice guidelines. Client: AMC Theatres Tools: Microsoft Office, KhorosV
Copywriter Intern
VMLInternJun 2024 - Aug 2024 • 3 mos- Write clear, concise, and compelling copy that effectively communicates the desired message to audience. - Collaborate with designers, art directors, and others to ensure the copy and design work together. - Proofread and edit copy to ensure accuracy, consistency, and adherence to brand guidelines. Client: Wendy's Software/Tools: Google Drive, Microsoft Teams, Microsoft OfficeV
Copywriter Intern
Victorious SocialInternJan 2024 - Jul 2024 • 7 mos- Compose drafts of website copy, email campaigns, social media posts, and YouTube descriptions for review. - Craft social media captions for 20+ clients, generating 30+ posts per week. - Summarize YouTube video content into easy-to-understand video descriptions with timestamps. Software/Tools: Microsoft Office, Loomly, DropboxH
Associate Marketing Manager
HubSpotFull-time EmployeeJun 2023 - Mar 2024 • 10 mos- Develop, implement, and coordinate original email marketing campaigns to segments of cold lead database. - Manage segmentation/targeting, resulting in a 20% increase in engagement and 10% increase in conversions. - Analyze email performance metrics and implement A/B testing strategies to measure campaign effectiveness.C
Social Media Coordinator
CenterbaseFull-time EmployeeMar 2023 - Sep 2023 • 7 mos- Writing, editing, and publishing engaging content for Legalfit clients on various platforms. - Help define the social strategy and voice for different clients and platforms. - Optimizing social media posts (language, tone, message) based on our target audience’s behaviors. - Provide reporting of social performance metrics and ongoing insights and recommendations to internal teams and clients based on findings. - Stay up-to-date with changes in all social platforms ensuring maximum effectiveness. - Develop an optimal posting schedule, considering web traffic and customer engagement metrics. Software/Tools: Adobe Creative Suite, Microsoft 365 Platforms: Facebook, LinkedIn, Google My BusinessL
Copywriter Intern
LyftInternSep 2022 - Nov 2022 • 3 mos- Generate writing for headlines, campaign emails, in-app notifications, landing pages, products, and social. - Work with cross-functional teams to resolve feedback and identify solutions to business challenges. - Partner with art/creative directors, marketers, lawyers, project managers, and developers for copy.H
Brand Social Marketing Co-Op
HubSpotInternAug 2022 - Dec 2022 • 5 mos- Research, development, and planning for emerging channels like TikTok, Pinterest, and/or Reddit. - Create social media trend reports, calling out areas of opportunity for our team and providing emerging examples of best-in-class social examples. - Content planning and support in line with social editorial strategy. - Writing social media creative briefs and project kick-off documents. - Support for community management, growth, and earned social needs.S
SEO Content Production Intern
Savings UnitedInternJun 2022 - Oct 2022 • 5 mos- Design and implement content & on-page SEO, technical SEO, and off-page SEO strategies. - Conduct SEO keyword research to improve the ranking for credit card comparison pages. - Research US Market insights and build reference documents for freelancers to produce comparison pages.J
Public Relations & Communications Intern
JerryInternMay 2022 - Aug 2022 • 4 mos- Supported media relations outreach media to develop targeted media pitches with 50-100 reporters each. - Developed the Coffee Roulette employee engagement program for 300+ employees and contractors. - Drafted and edited social media content for TikTok, contributing to a 15% follower increase.P
Influencer Marketing Intern
Power Digital MarketingInternMay 2022 - Jul 2022 • 3 mos- Developed influencer marketing campaigns for clients including MyFitnessPal, Doc Martens, etc. - Identified trends & developments in the industry and social media platforms, including Instagram + TikTok. - Negotiated contracts for all influencer collabs, including annual partnerships and short-term projects.C
Public Relations Intern
Cristina Ruales Co.InternMar 2022 - May 2022 • 3 mos- Produce press materials including news releases, media alerts, pitch letters, media pitching, and outreach presentations. - Schedule and coordinate meetings and appointments for CEO and public relations team. - Develop social media content for Instagram. - Research and develop strategic media outreach ideas.A
Music Editorial & Radio Content Strategy Intern
AppleInternJan 2022 - Aug 2022 • 8 mos- Work closely with the Values Cross-Content Planning team to develop and track Radio content for company-wide campaigns such as Pride, Black History Month, Latin Heritage Month, etc. - Assist the Radio Content Strategy Lead to review new radio show requests, design requests, and video requests. - Lead daily/weekly/monthly communication to internal teams. - Update trackers that are essential to the day-to-day functions of Apple Music Radio internal teams. - Create a radio show brief, produce, edit, and launch an Apple Music Radio Show from start to finish. - Pilot the creation of an Apple Music Master Cultural Calendar that features a collection/database of historical events within Apple as an organization, anniversaries and birthdays of top musical artists, international/national/local events of cultural significance, holidays, etc.R
Communications Intern
REACH Healthcare FoundationInternJan 2022 - May 2022 • 5 mos- Assist with the REACH Foundation’s print and electronic communications, including drafting content on grant awards, event announcements, grantee profiles, and other materials. - Contribute to the planning and development of social media content for platforms including LinkedIn, Twitter, and Facebook. - Brainstorm creative content ideas and author blog posts for the REACH Foundation website. - Coordinate creation of the e-newsletter to 1000+ REACH supporters/followers using Mailchimp. - Research international, national, and regional health issues and trends to identify content for the foundation’s electronic newsletter and social media channels. - Lead design meetings with the foundation’s contracted marketing agency. - Create designs, concepts, and sample layouts based on knowledge of layout and aesthetic design theories/concepts. - Prepare illustrations and rough sketches of digital marketing materials, discussing them with Director of Communications for feedback, making necessary changes, and scheduling on social media platforms upon approval. - Develop graphics and layouts for social media, newsletter, and website mirroring company brand style.I
Communications Intern
Ingenuity PrepInternJul 2021 - Jul 2022 • 1 yr 1 mo- Manage, oversee, and post content for social media accounts including Instagram, LinkedIn, and Facebook. - Build social media campaigns focusing on attracting high-quality talent to open job positions at Ingenuity Prep. - Create blog posts highlighting the organization's accomplishments, best practices, and other education topics. - Understand the overall mission of the school, including the brand, our audience, and all other aspects of marketing to create an authentic voice in all internal/external communications. - Assist in analyzing social media and recruitment data to create annual and quarterly performance reports. - Interact with followers and potential partners by communicating and answering questions through the company's social pages.M
External Communications Intern
Missouri Coalition for the EnvironmentInternJun 2021 - Sep 2021 • 4 mos- Researched, wrote, and scheduled relevant, high-quality content for social media channels including Instagram and Facebook. - Wrote and produced monthly e-newsletters to followers and farmers, reaching a community of 20+ farmers and 1,000+ followers. - Created and coordinated promotional materials as needed to promote MCE, the work of farmers in the K&G program, and to educate the public. - Assisted in occasional website content edits and updates using WordPress.R
University Recruiting Coordinator Intern
Roku Inc.InternMay 2021 - Aug 2021 • 4 mos- Serve as the first official University Recruiting Intern for Roku Inc. - Develop structure and processes for the future of the Roku internship program. - Host professional development, personal development, and team bonding events for interns to foster community. - Develop an incoming ambassador program for the Fall 2021-Spring 2022 academic year. - Create a Roku intern newsletter to spotlight intern accomplishments and stories. - Produce "Day in the Life" intern videos to focus on intern program branding.H
Program Assistant, Henry W. & Marion H. Bloch Scholarship Programs
Henry W. & Marion H. Bloch Scholarship ProgramsPart-time EmployeeApr 2021 - Aug 2021 • 5 mos- Designed graphics and new Bloch Scholars Program logo using Canva and Adobe Creative Suite to prepare for social media campaign launch. - Led event planning preparation for the 2021 Bloch Scholars Program Luncheon, hosting 100+ key benefactors, sponsors, guests, and Bloch Scholars students. - Recruited 100+ incoming college students to apply for a $40,000+ full-tuition scholarship program through phone and email. - Maintained communications with 60+ college students ranging from freshmen to seniors regarding participation in scholarship program through hosting events, email, and phone calls.G
Public Policy Intern
Greater Kansas City Chamber of CommerceInternJan 2021 - May 2021 • 5 mos- Prepared 20+ events for business leaders and elected officials in the Kansas City area. - Researched the Mansfield Rule and led efforts to potentially implement a similar policy for 160+ healthcare organizations in Kansas and Missouri. - Maintained a database of 20+ Municipal ID programs in the United States to gather information on potential implementation in Missouri. - Collaborated to create the Welcoming KC Plan document and website, focused on bettering the lives on 63,000+ immigrant residents in Kansas City. - Analyzed benefits of wellness programs for employees, specifically for small businesses in Kansas City, and created a presentation with 5 other interns providing in-depth research on how to create a wellness program.B
SEO Intern
BlueTickSocialInternDec 2020 - Feb 2021 • 3 mos- Implemented complex HTML and CSS graphic user interfaces to WordPress website. - Maintained WordPress plugins and optimized site features to improve UX (user experience) and grow site speeds by 40%. - Used SEO (Search-Engine Optimization) best practices to elevate web presence for website blog posts and increased webpage views by 67%.L
Social Media Marketing Intern
LIVEKINDLYInternOct 2020 - Jan 2021 • 4 mos- Created social media content for LIVEKINDLY social channels including the LIVEKINDLY website, Instagram, Twitter, and Pinterest. - Worked alongside the team to create a plan for social media strategies - Assisted in the growth of the brand by raising awareness through various social media platforms, increasing the follower count by 20,000 by the end of the internship. - Monitored postings to ensure the brand message is constant from the terminology used to images posted. - Interact with followers and potential customers by communicating and answering questions through the company's social pages.Social Media & Communications Student Ambassador
UMKC Regnier InstitutePart-time EmployeeSep 2020 - Nov 2022 • 2 yrs 3 mos- Promote involvement in Regnier Institute programs among 16,000+ UMKC students through social media, phone, and email. - Administer Regnier Institute student social media sites, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. - Implement marketing and promotional tactics that have resulted in an overall 56% growth in total social media engagement and an overall 30% increase in website traffic from social media posts. - Lead in the design, development, and implementation of the graphic, layout, and production of communication materials. - Delegate marketing and communications related tasks to 5 members of the Regnier Institute Ambassador team and provide counsel on social media, writing, and design projects.N
NASA L'Space Mission Concept Academy - Project Manager
NASAInternAug 2020 - Jan 2021 • 6 mos- Oversaw a team of 10 upperclassmen to complete our group project of creating a Preliminary Design Review. - Scheduled and coordinated meetings, including group meetings and 1:1 meetings, using Zoom and Webex. - Served as the main line of communication between NASA L'SPACE program and team members by having weekly check-ins to update work progress. - Led the Business Administration team to create the Team and Mission Gantt charts.C
Sales Associate
CVS PharmacyPart-time EmployeeJun 2019 - Aug 2020 • 1 yr 3 mos- Provided differentiated customer service by anticipating customer needs, demonstrating compassion and care in all interactions, and actively identifying and resolving potential service issues. - Focused on the customer by giving a warm and friendly greeting, maintaining eye contact and offering help locating additional items, when needed. - Accurately performed cashier duties - handling cash, checks and credit card transactions with precision while following company policies and procedures. - Maintained the sales floor by restocking shelves, checking in vendors, updating pricing information and completing inventory management tasks as directed by store manager. - Provided customer support to all departments, including photo and beauty, ensuring departments are fully stocked and operational while remaining current with all updated services and tools.T
Sales Associate
The TJX Companies, Inc.Part-time EmployeeDec 2018 - Jul 2019 • 8 mos- Accurately rung customer purchases/returns and counted change back to the customer according to established operating procedures. - Promoted credit and loyalty programs during customer interactions. - Maintained and upheld merchandising philosophy and follows established merchandising procedures and standards. - Accurately processed and prepared merchandise for the sales floor following company procedures and standards. - Initiated and participated in store recovery as needed throughout the day. - Maintained all organizational, cleanliness, and recovery standards for the sales floor and participated in the maintenance/cleanliness of the entire store. - Supported and participated in store shrink reduction goals and programs.Reviews
Exceeds ExpectationsRecommended by clients 2 times.
Top EarnerHas earned $1k+ on Pangea.
Teamwork (1)
Reliability (1)
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"Brenda is a rockstar! Finished the task perfectly and before the deadline. "
Rachel F.Creator Labs
"Brenda was wonderful with design & creativity. Looking forward to working again with her in the future"
April I.DFY Unlimited
Education
University of Missouri-Kansas City
Bachelor's Degree, Communication StudiesAug 2020 - Aug 2024How Pangea Works
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