Top Talent like Briana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Briana Santiago-Alfaro

Email Marketing Specialist
PR and Communications Specialist
Operations Manager
Boston, MA, US
Social Media Marketing
Event Coordination
Event Marketing
Digital Marketing
Instagram
Facebook
Marketing
Available for hire fromNegotiable
Contracts
Fractional Marketer | Operational data-driven marketer helping drive brand awareness, acquisition and growth.
Hi, I'm Briana. I'm a marketing operations manager with 5+ years of experience building brands from the inside of one of the most relationship-driven, compliance-focused industries there is: banking. My sweet spot is where creative strategy meets real business results. From community-first social content and employee advocacy programs to email lifecycle campaigns and data-driven reporting, I build digital marketing campaigns that connect with audiences and move the needle for the brand.

Work History

A

Social Media Manager

Avidia Bank- Strategize and manage B2C and B2B social media content for multiple platforms, enhancing brand loyalty and visibility. - Engaged with online audiences to drive brand growth, yielding a 20% increase in conversion metrics. - Presented comprehensive social metrics reports to foster internal stakeholder engagement and guide strategic initiatives. - Reduced annual marketing costs by $450K by implementing a cost-effective vendor solution. - Designed and optimized landing pages, streamlining the customer journey for product inquiries and support. - Partnered with cross-functional teams to organize and execute successful promotional events, enhancing brand visibility. - Partnered with HR and leadership to communicate cultural and business priorities, aligning messages with corporate values and objectives. - Designed and distributed internal newsletters, executive updates, and event communications, maintaining a consistent and engaging tone. - Developed an internal employee advocacy program, driving employee engagement by 97%.
A

Marketing Specialist

Avidia BankJan 2023 - Jan 2024 • 1 yr 1 mo- Created social content that aligned with organizational goals to drive new business and increase brand awareness. Independently created a social media strategy that aligned with new business objectives. - Collaborated cross-departmentally to curate content aligning with annual business and retail goals. - Created and reviewed quarterly performance reports to measure progress on KPIs, utilizing in-app tools as well as Sprout Social & Hootsuite analytics reporting tools. - Engaged with our online community and used social listening for feedback on audience wants, needs, and pain points. - Marketo Email & Campaign Management: maintained active direct mail campaigns and created communications for product offers and business updates. - CoreIQ: ensured data was updated and working properly for active communications. - ReviewTrackers management: community management involved escalating and responding to urgent customer feedback to ensure customer complaints were resolved. - Wordpress website management: published content and blogs, updated organizational information, created over 10+ landing pages.
A

Marketing Coordinator

Avidia BankOct 2021 - Jan 2023 • 1 yr 4 mos- Responded, assigned, and tracked marketing requests through Salesforce. - Worked with third-party vendors to order and manage promotional and customized marketing materials. - Assisted in vendor auditing and due diligence exams. - Managed content on our internal marketing page. - Attended meetings and note-taking, provided ancillary support. - Handled customer support through social media platforms and contact forms. - Assisted in coordinating and event planning. - Managed business updates and alerts through social media and company website. - Compliance Management through LogicManager. - Marketo Campaign Management.
W

Marketing Operations Manager

Webster Five Cents Savings Bank

Education

U

University of Massachusetts Dartmouth

Bachelor of Business Administration - BBA, Marketing
M

Massachusetts Bay Community College

Associate's degree, Liberal Arts and Sciences/Liberal Studies

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Fractional Marketer | Operational data-driven marketer helping drive brand awareness, acquisition and growth.
Hi, I'm Briana. I'm a marketing operations manager with 5+ years of experience building brands from the inside of one of the most relationship-driven, compliance-focused industries there is: banking. My sweet spot is where creative strategy meets real business results. From community-first social content and employee advocacy programs to email lifecycle campaigns and data-driven reporting, I build digital marketing campaigns that connect with audiences and move the needle for the brand.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Briana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Briana Santiago-Alfaro

Email Marketing Specialist
PR and Communications Specialist
Operations Manager
Boston, MA, US
Social Media Marketing
Event Coordination
Event Marketing
Digital Marketing
Instagram
Facebook
Marketing
Available for hire fromNegotiable
Contracts

Work History

A

Social Media Manager

Avidia Bank- Strategize and manage B2C and B2B social media content for multiple platforms, enhancing brand loyalty and visibility. - Engaged with online audiences to drive brand growth, yielding a 20% increase in conversion metrics. - Presented comprehensive social metrics reports to foster internal stakeholder engagement and guide strategic initiatives. - Reduced annual marketing costs by $450K by implementing a cost-effective vendor solution. - Designed and optimized landing pages, streamlining the customer journey for product inquiries and support. - Partnered with cross-functional teams to organize and execute successful promotional events, enhancing brand visibility. - Partnered with HR and leadership to communicate cultural and business priorities, aligning messages with corporate values and objectives. - Designed and distributed internal newsletters, executive updates, and event communications, maintaining a consistent and engaging tone. - Developed an internal employee advocacy program, driving employee engagement by 97%.
A

Marketing Specialist

Avidia BankJan 2023 - Jan 2024 • 1 yr 1 mo- Created social content that aligned with organizational goals to drive new business and increase brand awareness. Independently created a social media strategy that aligned with new business objectives. - Collaborated cross-departmentally to curate content aligning with annual business and retail goals. - Created and reviewed quarterly performance reports to measure progress on KPIs, utilizing in-app tools as well as Sprout Social & Hootsuite analytics reporting tools. - Engaged with our online community and used social listening for feedback on audience wants, needs, and pain points. - Marketo Email & Campaign Management: maintained active direct mail campaigns and created communications for product offers and business updates. - CoreIQ: ensured data was updated and working properly for active communications. - ReviewTrackers management: community management involved escalating and responding to urgent customer feedback to ensure customer complaints were resolved. - Wordpress website management: published content and blogs, updated organizational information, created over 10+ landing pages.
A

Marketing Coordinator

Avidia BankOct 2021 - Jan 2023 • 1 yr 4 mos- Responded, assigned, and tracked marketing requests through Salesforce. - Worked with third-party vendors to order and manage promotional and customized marketing materials. - Assisted in vendor auditing and due diligence exams. - Managed content on our internal marketing page. - Attended meetings and note-taking, provided ancillary support. - Handled customer support through social media platforms and contact forms. - Assisted in coordinating and event planning. - Managed business updates and alerts through social media and company website. - Compliance Management through LogicManager. - Marketo Campaign Management.
W

Marketing Operations Manager

Webster Five Cents Savings Bank

Education

U

University of Massachusetts Dartmouth

Bachelor of Business Administration - BBA, Marketing
M

Massachusetts Bay Community College

Associate's degree, Liberal Arts and Sciences/Liberal Studies

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.