Top Talent like Britney are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Britney Lahman
Creative Direction
Customer Acquisition
Marketing Strategy
Creative Strategy
Market Research
Creative Thinking
Influencer Marketing
AI
Strategic Design
Business Development
Digital Strategy
Market Analysis
Business Operations
Customer Experience
Integrated Marketing
Automation
Instagram Ads
CRM
Instagram
Messaging Strategy
Branding
Content Creation
Social Ad Campaigns
Facebook Ads
Websites
Design Strategy
Community Building
Social Media Management
Brand Strategy
TikTok
Content Strategy
Creative Marketing
Customer Discovery
Planning
Brand Development
Organization
Digital Marketing
Paid Ads
Social Media Marketing
Marketing
Advertising
Retargeting
Meta Ads Manager
A/B testing
Affiliate Marketing
Funnel Designer
Notion
Strategic Partnerships
Javascript
JavaScript
Claude
Zapier
Canva
Wordpress
CapCut
WordPress
User Personas
Artificial Intelligence
Google Attribution
Email marketing
A/B Testing
GPT-3
Journey Mapping
SMS Marketing
Email Marketing
Ideation
HighLevel
Budgeting
Cross-functional Team Leadership
Script Writing
Growth Marketing & Creative Strategy | Fractional CMO | 6+ Years (1,000+ DTC Brand Engagements)
Growth marketer and creative strategist with 6+ years and 1,000+ DTC brand engagements across beauty and health and wellness, spanning single creative projects through agency and fractional CMO roles. Specializes in diagnosing growth leaks across offers, creative, traffic, landing pages, and follow-up systems; building acquisition and conversion funnels; and using creative data and AI-assisted research/production to drive measurable customer acquisition and revenue.
Work History
C
Founder
Creative Wealth SocietyCreator marketplace with memberships, managed creator campaigns and coaching programs. • Designed the business model and offers (creator memberships, brand subscriptions, managed campaigns and coaching programs) and the brand-side acquisition behind them: outbound, GoHighLevel booking funnels and lead-source tracking for CAC. • Led product design and launch of the marketplace with an outside developer, including the creator directory, searchable creator tags, brand job builder and member portal. • Hired and trained a remote team in the US and the Philippines. They run daily operations on Zapier, Make and AI workflows I set up.M
Founding Chief Marketing Officer (Fractional)
MD MedsMar 2026 - Oct 2026 • 8 mosNational physician-guided GLP-1 weight-loss telehealth brand. • Joined as the first marketing hire for a brand with no audience, no systems and a new ad account, and took it from zero patients to its first revenue. Owned the plan, budget and weekly reporting on about $10K a month in Meta spend. • Built the acquisition system end to end: Meta campaign structure, creative testing, retargeting, email and SMS nurture and the patient intake, with recurring orders averaging $375. • Traced the biggest leak to the first screen of a 25-question medical intake, where 81.2% of people dropped off. I rewrote the intake in JavaScript, drop-off fell to as low as 33%, and 3.6x more patients made it through. • Leads were going cold before anyone replied, so I designed a concierge-style SMS flow. Response rates went from 5.5% to 32%.K
Creative Director
Kickstart Social LLCDec 2024 - Jul 2026 • 1 yr 8 mosSeven-figure performance marketing agency that launches national telehealth brands. • Led phase-two go-to-market for 26+ national brand launches with up to 7 client accounts running at once. Each brand got its own positioning, voice and creator program, so brands in the same category never competed on the same message. • Managed a 7-person team (creative coordinator, video editor, paid media, copy and design) and kept quality consistent while producing work for several brands each week. • Met weekly with each founding team to review performance, present the next creative round and set priorities. Also shaped a webinar strategy for the agency's own B2B sales.K
Creative Director
Kin MedsDec 2024 - Jul 2026 • 1 yr 8 mosNational GLP-1 telehealth company and Kickstart Social's sister company. • The company had 4 active patients and no ad budget. I built an affiliate program from scratch, recruiting, briefing and coaching 100 niche micro-influencers paid in product plus commission. • Within four months the program brought in 75+ new patients a month with no paid media. The top 13 creators drove about half of sales, and several were still selling 8+ months later. • With plans at $249–$649 a month and patients staying about six months, each monthly group of new patients is worth $110K+ in lifetime revenue.G
Creative Strategist & Social Media Manager
GENIX BeautyApr 2023 - Sep 2023 • 6 mosScience-backed anti-aging skincare brand. Project-based engagement. • The brand was selling a new anti-aging product to young audiences who didn't have the problem it solves. I identified Gen X women as the real buyer and rebuilt the messaging, creator casting and targeting around them. • One UGC video drove 62 sales (about $5,500 at 4x ROAS) for a product nobody had heard of. I also launched the creator program, content library and organic social plan.S
UGC Creator & Freelance Producer
Self-EmployedJan 2020 - Dec 2022 • 3 yrs• Built a six-figure UGC business writing, filming and editing ads for 1,000+ clients. It's where I learned what stops the scroll and what actually sells.M
Event Server & Private Events Coordinator
McCormick & Schmick'sJan 2012 - Dec 2020 • 9 yrsHow Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Growth Marketing & Creative Strategy | Fractional CMO | 6+ Years (1,000+ DTC Brand Engagements)
Growth marketer and creative strategist with 6+ years and 1,000+ DTC brand engagements across beauty and health and wellness, spanning single creative projects through agency and fractional CMO roles. Specializes in diagnosing growth leaks across offers, creative, traffic, landing pages, and follow-up systems; building acquisition and conversion funnels; and using creative data and AI-assisted research/production to drive measurable customer acquisition and revenue.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Britney are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Britney Lahman
Creative Direction
Customer Acquisition
Marketing Strategy
Creative Strategy
Market Research
Creative Thinking
Influencer Marketing
AI
Strategic Design
Business Development
Digital Strategy
Market Analysis
Business Operations
Customer Experience
Integrated Marketing
Automation
Instagram Ads
CRM
Instagram
Messaging Strategy
Branding
Content Creation
Social Ad Campaigns
Facebook Ads
Websites
Design Strategy
Community Building
Social Media Management
Brand Strategy
TikTok
Content Strategy
Creative Marketing
Customer Discovery
Planning
Brand Development
Organization
Digital Marketing
Paid Ads
Social Media Marketing
Marketing
Advertising
Retargeting
Meta Ads Manager
A/B testing
Affiliate Marketing
Funnel Designer
Notion
Strategic Partnerships
Javascript
JavaScript
Claude
Zapier
Canva
Wordpress
CapCut
WordPress
User Personas
Artificial Intelligence
Google Attribution
Email marketing
A/B Testing
GPT-3
Journey Mapping
SMS Marketing
Email Marketing
Ideation
HighLevel
Budgeting
Cross-functional Team Leadership
Script Writing
Work History
C
Founder
Creative Wealth SocietyCreator marketplace with memberships, managed creator campaigns and coaching programs. • Designed the business model and offers (creator memberships, brand subscriptions, managed campaigns and coaching programs) and the brand-side acquisition behind them: outbound, GoHighLevel booking funnels and lead-source tracking for CAC. • Led product design and launch of the marketplace with an outside developer, including the creator directory, searchable creator tags, brand job builder and member portal. • Hired and trained a remote team in the US and the Philippines. They run daily operations on Zapier, Make and AI workflows I set up.M
Founding Chief Marketing Officer (Fractional)
MD MedsMar 2026 - Oct 2026 • 8 mosNational physician-guided GLP-1 weight-loss telehealth brand. • Joined as the first marketing hire for a brand with no audience, no systems and a new ad account, and took it from zero patients to its first revenue. Owned the plan, budget and weekly reporting on about $10K a month in Meta spend. • Built the acquisition system end to end: Meta campaign structure, creative testing, retargeting, email and SMS nurture and the patient intake, with recurring orders averaging $375. • Traced the biggest leak to the first screen of a 25-question medical intake, where 81.2% of people dropped off. I rewrote the intake in JavaScript, drop-off fell to as low as 33%, and 3.6x more patients made it through. • Leads were going cold before anyone replied, so I designed a concierge-style SMS flow. Response rates went from 5.5% to 32%.K
Creative Director
Kickstart Social LLCDec 2024 - Jul 2026 • 1 yr 8 mosSeven-figure performance marketing agency that launches national telehealth brands. • Led phase-two go-to-market for 26+ national brand launches with up to 7 client accounts running at once. Each brand got its own positioning, voice and creator program, so brands in the same category never competed on the same message. • Managed a 7-person team (creative coordinator, video editor, paid media, copy and design) and kept quality consistent while producing work for several brands each week. • Met weekly with each founding team to review performance, present the next creative round and set priorities. Also shaped a webinar strategy for the agency's own B2B sales.K
Creative Director
Kin MedsDec 2024 - Jul 2026 • 1 yr 8 mosNational GLP-1 telehealth company and Kickstart Social's sister company. • The company had 4 active patients and no ad budget. I built an affiliate program from scratch, recruiting, briefing and coaching 100 niche micro-influencers paid in product plus commission. • Within four months the program brought in 75+ new patients a month with no paid media. The top 13 creators drove about half of sales, and several were still selling 8+ months later. • With plans at $249–$649 a month and patients staying about six months, each monthly group of new patients is worth $110K+ in lifetime revenue.G
Creative Strategist & Social Media Manager
GENIX BeautyApr 2023 - Sep 2023 • 6 mosScience-backed anti-aging skincare brand. Project-based engagement. • The brand was selling a new anti-aging product to young audiences who didn't have the problem it solves. I identified Gen X women as the real buyer and rebuilt the messaging, creator casting and targeting around them. • One UGC video drove 62 sales (about $5,500 at 4x ROAS) for a product nobody had heard of. I also launched the creator program, content library and organic social plan.S
UGC Creator & Freelance Producer
Self-EmployedJan 2020 - Dec 2022 • 3 yrs• Built a six-figure UGC business writing, filming and editing ads for 1,000+ clients. It's where I learned what stops the scroll and what actually sells.M
Event Server & Private Events Coordinator
McCormick & Schmick'sJan 2012 - Dec 2020 • 9 yrsHow Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.