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Brooke Bourlet

Growth Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US
Strategic Planning
Search Engine Marketing
Digital Marketing
Bing Ads
Advertising
Google Search Ads
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced Media Manager | Marketing Specialist
Hi there, I'm Brooke! For 6 years, I've been strategizing, optimizing, and executing Google & Bing ad campaigns for variety of verticals. I've run ad accounts for well known brands, including Techstyle Fashion Group (Fabletics, Savage x Fenty, ShoeDazzle, JustFab, FabKids), Cuisinart, Dr. Squatch, and Caraway. I currently manage Google & Bing accounts with individual monthly spends between $500 - 1M in a variety of ecommerce and lead gen verticals and am always looking for new clients to scale. Currently, my focus is on DTC eCommerce, small businesses, Go-to-Market brands, and lead generation. There is no greater accomplishment than executing a client's goals, ideas, and dreams. Let's scale your business, together.

Work History

L

Growth Marketing Consultant

LUNCH Advertising & Consulting Jan 2024 - Present • 9 mosManages and optimizes campaign performance for B2B & B2C clients through data-driven analysis, identifying opportunities for improvement, and testing new strategies. Works closely with internal and external product teams, research agencies, and UX experts to develop critical user journeys for future and existing consumers to improve advertiser success. Collaborates and communicates effectively with creative agencies and internal/external stakeholders (e.g., sales, product, marketing) to ensure seamless campaign execution.
D

Senior Media Manager

Donut DigitalAug 2023 - Dec 2023 • 5 mosLed Paid Search department and managed team of 3 media buyers, ensuring comprehensive strategy development and execution for all clients. Managed Google / Bing campaigns across multiple clients and verticals, strategically allocating +$3M in monthly media spend to drive sales growth. Orchestrated international market launch for a high-profile client, leading to overseas business expansion. Concurrently, drove a 50% increase in US market share and exceeded top-down goals for the new market within 60 days of launch. Collaborated with peers/clients to develop weekly growth marketing strategies, onboarding support, 3-month roadmaps, and Quarterly Business Reviews focusing on branding, account performance, and business KPI execution.
M

Associate Director, Paid Search

MuteSixJan 2021 - Aug 2023 • 2 yrs 8 mosManaged Google / Bing Ad accounts for clients in diverse industries (lead gen/ecomm) skillfully handling budgets from $10k-800k per month to drive business sales, efficiency, and product adoption. Track record of driving substantial growth (+100% increase in spend and revenue within a year) through strategic implementation and consultative collaboration. Skilled in aligning Paid Social, Email, and Creative efforts to achieve overarching business objectives. Spearheaded and led monthly training programs to upskill junior employees in advanced Google Ads strategies, industry trends, and emerging paid media practices.
T

Search Engine and Affiliate Marketing Specialist

TechStyle Fashion GroupFeb 2020 - Dec 2020 • 11 mosOptimized 300+ Search, Shopping, Display, & Youtube campaigns for ShoeDazzle with over $1M in yearly spend. Restructured account that resulted in a -27% reduction in CPL and CPA while maintaining YoY spend goals. Implemented creative solutions to enhance agency and customer relationships by working closely with agencies like MotiveMetrics and Acceleration Partners to monitor performance and drive impactful results.
W

Marketing Coordinator

Women.comJan 2019 - Feb 2020 • 1 yr 2 mosDeveloped and executed pay per click marketing campaigns on Facebook, Google, Bing, and Twitter with total monthly spend of 20k; increased ROI by 25% Created and optimized weekly Mailchimp newsletters, resulting in a 35% increase in ROI. Cultivated relevant content including articles, lists, and quizzes in order to drive organic traffic to website. Managed on-page SEO for website content including optimizing keywords, relevancy, URL structure, and internal links. Completed weekly and monthly tracking reports for traffic, keyword, and PPC campaign performance using research tools such as Ahrefs and Google Analytics.

Education

L

Louisiana State University

Bachelor of Intersciplinary Studies, Focus in Business, International Studies, Asian Studies2014 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Media Manager | Marketing Specialist
Hi there, I'm Brooke! For 6 years, I've been strategizing, optimizing, and executing Google & Bing ad campaigns for variety of verticals. I've run ad accounts for well known brands, including Techstyle Fashion Group (Fabletics, Savage x Fenty, ShoeDazzle, JustFab, FabKids), Cuisinart, Dr. Squatch, and Caraway. I currently manage Google & Bing accounts with individual monthly spends between $500 - 1M in a variety of ecommerce and lead gen verticals and am always looking for new clients to scale. Currently, my focus is on DTC eCommerce, small businesses, Go-to-Market brands, and lead generation. There is no greater accomplishment than executing a client's goals, ideas, and dreams. Let's scale your business, together.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Brooke's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Brooke Bourlet

Growth Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US
Strategic Planning
Search Engine Marketing
Digital Marketing
Bing Ads
Advertising
Google Search Ads
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

L

Growth Marketing Consultant

LUNCH Advertising & Consulting Jan 2024 - Present • 9 mosManages and optimizes campaign performance for B2B & B2C clients through data-driven analysis, identifying opportunities for improvement, and testing new strategies. Works closely with internal and external product teams, research agencies, and UX experts to develop critical user journeys for future and existing consumers to improve advertiser success. Collaborates and communicates effectively with creative agencies and internal/external stakeholders (e.g., sales, product, marketing) to ensure seamless campaign execution.
D

Senior Media Manager

Donut DigitalAug 2023 - Dec 2023 • 5 mosLed Paid Search department and managed team of 3 media buyers, ensuring comprehensive strategy development and execution for all clients. Managed Google / Bing campaigns across multiple clients and verticals, strategically allocating +$3M in monthly media spend to drive sales growth. Orchestrated international market launch for a high-profile client, leading to overseas business expansion. Concurrently, drove a 50% increase in US market share and exceeded top-down goals for the new market within 60 days of launch. Collaborated with peers/clients to develop weekly growth marketing strategies, onboarding support, 3-month roadmaps, and Quarterly Business Reviews focusing on branding, account performance, and business KPI execution.
M

Associate Director, Paid Search

MuteSixJan 2021 - Aug 2023 • 2 yrs 8 mosManaged Google / Bing Ad accounts for clients in diverse industries (lead gen/ecomm) skillfully handling budgets from $10k-800k per month to drive business sales, efficiency, and product adoption. Track record of driving substantial growth (+100% increase in spend and revenue within a year) through strategic implementation and consultative collaboration. Skilled in aligning Paid Social, Email, and Creative efforts to achieve overarching business objectives. Spearheaded and led monthly training programs to upskill junior employees in advanced Google Ads strategies, industry trends, and emerging paid media practices.
T

Search Engine and Affiliate Marketing Specialist

TechStyle Fashion GroupFeb 2020 - Dec 2020 • 11 mosOptimized 300+ Search, Shopping, Display, & Youtube campaigns for ShoeDazzle with over $1M in yearly spend. Restructured account that resulted in a -27% reduction in CPL and CPA while maintaining YoY spend goals. Implemented creative solutions to enhance agency and customer relationships by working closely with agencies like MotiveMetrics and Acceleration Partners to monitor performance and drive impactful results.
W

Marketing Coordinator

Women.comJan 2019 - Feb 2020 • 1 yr 2 mosDeveloped and executed pay per click marketing campaigns on Facebook, Google, Bing, and Twitter with total monthly spend of 20k; increased ROI by 25% Created and optimized weekly Mailchimp newsletters, resulting in a 35% increase in ROI. Cultivated relevant content including articles, lists, and quizzes in order to drive organic traffic to website. Managed on-page SEO for website content including optimizing keywords, relevancy, URL structure, and internal links. Completed weekly and monthly tracking reports for traffic, keyword, and PPC campaign performance using research tools such as Ahrefs and Google Analytics.

Education

L

Louisiana State University

Bachelor of Intersciplinary Studies, Focus in Business, International Studies, Asian Studies2014 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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