Kailey Davis

Canva

Brand Strategy

Instagram

Digital Marketing

Marketing

Available for hire fromNegotiable

Influencer Manager passionate about growing social presence!

Hello! My name is Kailey and I am currently studying for my Master's degree in Marketing Analytics and Insights through the Pennsylvania State University. Currently, I collaborate with social media influencers on TikTok and Instagram to help boost their engagement and grow their following. I enjoy helping social media influencers grow and come to the realization that they can make money with their following no matter how big or small! Using my expertise and knowledge, I help these influencers understand the following they have now (including the media that they enjoy the most) and realize what they themselves want from this fame. Let me help you grow your following by introducing you to influencers or helping you find them!

Projects

Work History

Social Media Consultant

FreelanceJun 2020 - Present • 4 yrs 5 mos** Working with 2 social media influencers to manage social media planning for execution of marketing strategies and community management across TikTok and Instagram. ** Track current trends on both platforms for targeted content creation ** Implement marketing and promotion tactics that led to a 100,000 follower growth on TikTok and a 10,000 follower growth on Instagram over the course of about 2 months (May - July 2021) ** Monitor online presence of the influencers brand and engage with users, strengthening follower relationships.

Marketing Coordinator

Miller Industries LLCJan 2020 - Present • 4 yrs 10 mos** Manage all business development for local industrial business including, calling clients and future clients, researching current landscaping trends to update social media accounts and remain a competitor in the market, and monitor budgets by comparing and analyzing actual results with plans and forecasts. Utilized advanced Facebook and Instagram analytics to reach new target segments and estimate growth of accounts. Key Accomplishments: ** Increased 2020 revenue by 46% after implementation of paid Facebook advertising.

Education

Pennsylvania State University

Bachelor's Degree, Marketing Analytics and InsightsSep 2018 - May 2022

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