Caitlin Gainer

SMS Marketing

Email Marketing

Klaviyo

Available for hire fromNegotiable

Contracts

Lifecycle Marketing & E‑commerce Leader | Shopify Plus, Klaviyo, Attentive | Email & SMS Expert | Revenue Growth

Lifecycle Marketing & E-commerce Leader driving multi-million-dollar growth for DTC and retail brands. 5+ years of hands-on revenue-focused lifecycle automation, email/SMS campaigns, and multichannel campaigns across Klaviyo, Shopify Plus, Amazon, TikTok Shop, and eBay. At Salt.Xo Feminine Care Brand, generated 358K in total revenue during a 2-day campaign, with 270K attributed to email and SMS; led Klaviyo campaigns and flows delivering a majority of revenue. At Beauty Exchange, led a 5.2M attributed revenue effort, managed a 4M/year Shopify store, and optimized listings across multiple channels. Skilled in segmentation, A/B testing, conversion optimization, and cross-functional collaboration. Certifications from Google Coursera and HubSpot Academy complement hands-on execution in growth marketing.

Projects

Case Studies

I’m an Email Marketing Specialist & Lifecycle Designer who helps beauty, personal care, and lifestyle brands turn their email lists into revenue machines. I create on-brand, conversion-focused email campaigns that blend strategic retention, storytelling, and premium creative design. My specialty is taking a brand’s voice, visuals, and product education and turning it into emails that actually sell...not just look pretty. What I Do: Full email campaign design (strategy, copy, and visuals) Email & SMS retention strategy Flow setup & optimization (Welcome, Post-Purchase, Abandoned Cart, Browse, Win-Back, etc.) Klaviyo setup, segmentation, and performance reporting Product launch campaigns Story-driven educational emails for high-AOV products Branded creative direction that matches your aesthetic Brands Hire Me For: Clean, elevated email design that looks like your brand Messaging that feels human, fun, and conversion-driven Launch campaigns that create urgency and boost revenue Strategy + visuals in one place, no need for multiple freelancers Who I Work Best With Beauty, wellness, feminine-care, lifestyle, and ecommerce brands that want an email partner who can own creative, retention strategy, and execution. If you need someone who understands ecommerce, speaks “brand,” and can deliver emails that convert the same day... I’m your girl.See More

Work History

Email & Lifecycle Manager

Salt.Xo LLCGenerated $358K in total revenue during a 2-day campaign, with $270K attributed directly to email and SMS marketing. Achieved a 926% increase in total revenue and 519% attributed revenue increase vs. the previous period. Designed and executed Klaviyo campaigns & flows delivering 76% of revenue via email and 23% via SMS. Implemented segmentation & testing strategies to lift click-through and conversion rates. Partnered with creative, product, and leadership teams to launch high-performing, conversion-driven campaigns.

Director of E-commerce

Beauty Exchange Beauty SupplyDec 2019 - Aug 2025 • 5 yrs 9 mosLed the full replatform to Shopify and implemented a mobile-first site redesign, improving UX and driving online sales. Generated over $5.2 million in attributed revenue through targeted email and SMS marketing, supporting both e-commerce and 24 brick-and-mortar locations. Managed a $4M/year Shopify store; optimized product listings across Shopify, Amazon, TikTok Shop, and eBay; developed and executed campaigns across paid and organic channels.

Jr. Graphic Designer

TC Graphics Design & PrintFeb 2014 - Aug 2015 • 1 yr 7 mosParticipated in creating designs with the senior designer; created designs for local newspapers and businesses. Printed and cut business cards, flyers, and magazines.

Education

HubSpot Academy

Certification, Email Marketing2024

University of Central Florida

UX/UI Certification, UX/UI Design2022 - 2023

Google Coursera

Certification, Digital Marketing Course & Google Analytics2023

Valencia College

Specialist, Graphic & Web Design2014 - 2016

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