Caitlyn Joyce

Content Marketing Manager

Event Marketing

Blog Writing

On-site SEO

Digital Advertising

Digital Marketing

SEO

Search Engine Marketing

Available for hire fromNegotiable

Contracts

Experienced Marketing and PR Professional

With a Bachelor of Arts in Anthropology and International Relations from Colgate University, I have a diverse background in research, marketing, and public relations. My experience includes managing marketing and public relations for O'Connor Family Law, conducting ethnographic research for the Easton Historical Society and Museum, and writing literature reviews for IMPACT Initiatives. I have also worked as a copywriter, video production manager, and social media associate, showcasing my skills in content creation and digital marketing. My passion for community building and intergroup relations is evident in my work as a research associate and exhibition juror at the Cotuit Center For The Arts. I have also contributed to social media strategy and photography for various organizations, demonstrating my ability to engage audiences and generate positive interactions.

Projects

Brand Strategy

Brand Strategy and Full Marketing Management

Work History

Marketing And Public Relations Manager

O'Connor Family LawJan 2023 - Present • 1 yr 9 mosManaged marketing and public relations activities for O'Connor Family Law.

Copywriter and Video Production Manager

SWYMO ChannelJul 2022 - Present • 2 yrs 3 mosWrote and created YouTube videos that organically received over 24k impressions in the first 2 months. Evaluated audience data analytics for SEO optimization to increase organic traffic.

Ethnographic Researcher

Easton Historical Society and MuseumJun 2022 - Aug 2022 • 3 mosConducted ethnographic research on the Massachusetts population to analyze thought patterns in American citizens. Developed a National History Day Award-Winning Website: Blanche Ames: A Pioneer in the Women's Suffrage Movement. Established formal partnership during the summer of 2022, with ongoing research collaboration since 2015.

Researcher

IMPACT InitiativesJan 2022 - May 2022 • 5 mosWrote literature reviews for UN and NGO officials on crisis information dissemination to increase humanitarian aid provision in rapid-onset disasters. Collaborated with the REACH department in partnership with the United Nations Satellite Center to develop policy recommendations for humanitarian crises.

Archeology Lab Research Assistant

Colgate UniversityAug 2019 - Dec 2021 • 2 yrs 5 mosConducted independent research on construction of community during and prior to the Covid-19 Pandemic as well as American interpersonal relationship development. Prepared Literature Review on the anthropological study of dance. Tutored students in anthropology theory and cultural analysis methods.

Research Associate & Exhibition Juror

Cotuit Center For The ArtsMay 2021 - Aug 2021 • 4 mosConducted intensive research on community building and facilitated conversations on how to improve intergroup relations. Served as liaison to the Wampanoag tribe to plan intercultural workshops and art classes. Served on a panel of 8-10 people to judge art exhibition submissions based on agreed upon criteria.

Social Media Associate & Photographer

Fuller Craft MuseumSep 2018 - Nov 2019 • 1 yr 3 mosGenerated copy and images for press releases by photographing artifacts and researching exhibition industries. Designed and implemented media campaigns for featured exhibitions. Initiated redesign of online gift shop by collaborating with managers and oversaw product photoshoot.

Social Media Marketing Intern

Fuller Craft MuseumMay 2018 - Sep 2018 • 5 mosDesigned and implemented media campaigns for exhibitions. Photographed art pieces for marketing purposes.

Social Media Manager & Photographer

Easton Festival of TreesMar 2017 - Dec 2018 • 1 yr 10 mosDeveloped social media strategy and photographed events to generate donations and increase positive community interactions.

Copywriter & Photographer

Maplewood Country Day CampMay 2017 - Aug 2017 • 4 mosCreated daily newsletters, photographed featured events, videos, and marketing materials to maintain relationships with parents and engage family members in camp activities.

Education

Colgate University

Bachelor of Arts - BA, Anthropology and International Relations

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