Cameron McCourt

Digital Marketing Director with 8+ years of agency experience leading high-performance teams and driving cross-channel strategies across Search, Shopping, Display, Video, and Paid Social. Proven track record managing $90M+ in annual ad spend, improving client KPIs through a data-driven test-and-learn approach, and optimizing full-funnel performance for eCommerce and B2B brands.

Projects

Think With Google: Pit Viper AI Campaign

Led the cross-functional agency team behind an AI-powered video advertising campaign for Pit Viper, developed as part of Google’s AI Lighthouse program and subsequently featured by Think with Google as a case study in the future of AI-driven creative and media. -- Led the client and agency team across strategy, creative, media, and production to develop and launch an unconventional video campaign using Google Gemini, Veo 2, and AI-powered YouTube/Display & Video 360 solutions. -- Helped translate the brand’s distinctive voice and “Party Mountain” positioning into an innovative creative strategy designed to demonstrate Pit Viper’s versatility beyond traditional extreme-sports marketing. -- Championed the integration of generative AI into the creative workflow, using AI to accelerate ideation, scripting, production, and iteration while maintaining human-led strategic and creative direction. -- Partnered across creative, performance marketing, media, analytics, and client stakeholders to deliver the campaign on an accelerated production timeline. -- Campaign launched shortly before the Super Bowl and generated a 3.8% lift in ad recall in four days, including a 6.5% lift among 18–24-year-olds, while reaching 10.3M users. The AI-enabled production process reduced the production timeline by 400%, while YouTube's AI-powered media solutions reduced audience-design time by 60%. -- The project was selected for publication by Google's Think with Google editorial team as part of its The Impossible Ad series highlighting innovative applications of AI in advertising.See More

Digital Launch + Growth: HIVE Gym, Paros

Led the end-to-end digital launch and growth strategy for HIVE Gym, a newly established premium fitness brand in Paros, Greece. Built the brand’s digital ecosystem from the ground up and developed an integrated marketing strategy designed to establish HIVE as a leading modern fitness destination on the island. -- Led the complete digital go-to-market launch, establishing HIVE’s website, Google Business Profile, Instagram, TikTok, and broader digital presence ahead of its grand opening. -- Developed brand positioning, messaging, content strategy, and customer acquisition strategy, differentiating HIVE through its modern equipment, climate-controlled facility, extended hours, group training programs, personal training, and integrated HIVEbar offering. -- Built and managed paid acquisition campaigns across Meta and Google Ads, developing audiences, creative, messaging, and campaign structures to drive awareness, membership inquiries, and in-person visits. -- Developed the gym’s social media strategy and content ecosystem, translating the physical customer experience into a consistent digital brand across Instagram and TikTok. -- Designed the digital strategy around HIVE’s local search presence and customer discovery, optimizing Google Business Profile and online touchpoints to capture high-intent searches from both residents and seasonal visitors. -- Created and launched promotional campaigns for HIVE BURN, HIVE BUILD, personal training, small-group training, and HIVEbar, supporting multiple revenue streams and customer segments. -- Partnered directly with ownership to translate business objectives into marketing strategy, balancing long-term brand development with immediate membership acquisition and seasonal demand. -- Continue to provide ongoing strategic marketing leadership, campaign management, content direction, and digital optimization as the business scales. END RESULT: Achieved the membership sign-up goal within one month of the gym's opening. See More

Work History

Marketing Consultant & Startup Growth Advisor

IndependentLead strategic marketing and growth initiatives for early-stage startups and small businesses, serving as a senior marketing partner across go-to-market strategy, brand positioning, customer acquisition, paid media, digital experience, and business growth. Partner with founders and business owners to translate high-level business objectives into integrated marketing strategies and scalable execution plans. ● Lead go-to-market and growth strategy for ZAPXY, driving product positioning, brand strategy, merchant acquisition, and customer growth for an early-stage technology startup. ● Advise founders and business leaders on marketing and commercial growth, strengthening brand positioning, customer acquisition, and digital marketing strategies. ● Develop and lead integrated digital marketing strategies across paid social, search, organic social, content, websites, local search, and conversion optimization. ● Apply enterprise-level marketing expertise to entrepreneurial environments, helping businesses prioritize investments, build scalable processes, and drive high-impact growth.

Director of Digital Marketing

DEPT (formerly known as 3Q Digital)Oct 2022 - Apr 2025 • 2 yrs 7 mos● Drove 30% YoY performance improvements on over $90M+ in annual ad spend for big-box retailers and global fashion brands through unified account architecture and full-funnel optimization. ● Developed and led omni-channel campaigns across Google Ads, Bing, Social, Programmatic, and Affiliate networks. ● Adapted strategies and forecasts based on client input, changing business landscapes, and evolving competitive and economic conditions. ● Mentored and led a 14-person cross-functional team, aligning Strategy, Paid Media, SEO, Affiliate, Feed Management, and Web Dev to client KPIs. ● Spearheaded Amazon Stores, Amazon Ads, and ProductsUp initiatives, increasing engagement by 35% for top golf brands.

Account Lead

DEPT (formerly known as 3Q Digital)Apr 2020 - Oct 2022 • 2 yrs 7 mos● Managed $35M+ in ad spend for eCommerce and B2B brands, delivering consistent revenue growth despite economic fluctuations and uncertainty. ● Developed holistic cross-channel forecasts and implemented scalable client roadmaps. ● Led team of 4, enhancing internal workflows and improving campaign execution timelines.

Senior Account Manager

DEPT (formerly known as 3Q Digital)Oct 2018 - Apr 2020 • 1 yr 7 mos● Managed $16M+ in paid media for a leading professional networking platform. ● Focused on B2B and B2C growth through in-depth channel analysis and campaign modeling. ● Mentored junior analysts with the creation of training roadmaps while honing advanced Excel and data visualization skills.

PPC Analyst > Account Manager

METRIC THEORYJan 2017 - Oct 2018 • 1 yr 10 mos

Education

Colorado State University

Bachelor of Science, Business Administration/Marketing2016

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