Carmel Makaya

Social Media Marketing Specialist • Nairobi, Nairobi County, KE

Copy Editing

Article Writing

Available for hire fromNegotiable

Contracts

I'll help you clarify and share your story online with accessible writing, captivating vertical video, and clear design.

I've always loved telling stories--on old camcorders, blogs, through prose, and even YouTube. Today, I channel the power of stories through design and social media. Everyone has a story to tell. I'm here to help you clarify and share yours.

Projects

Social Media Template Creation

Overview 🔎 This project involved creating social media graphic and templates for the IG Feed, Stories, Reels, and LinkedIn for an existing marketing company that was looking to expand their social media following. Together, the Client and I created 18 unique content buckets that could be filled by repurposing existing content from the Client's archive. Problem & Solution 🤝 The Client was looking for a way to consistently share cohesive content on their social platforms. The easiest way to do that was to pre-plan content buckets that align with their company's purpose and messaging. Goals/Requirements: to bring the agency brand to life on Instagram, TikTok, Instagram, Twitter, and LinkedIn using Canva. • create a list broad photo and video concepts • create 18 unique photo, graphic, and video templates • use Canva as much as possible for easy hand-off to the client Process 🛣 The project began by analysing the Client's favourite social media accounts across various niches. From there, we isolated the aspects they wanted emulate and began working on the templates using the Client's brand book. See More

Short-Form Video Editing and Creation

Short-form video is EVERYWHERE. There is TikTok, Instagram and Facebook Reels, YouTube Shorts, Snap Spotlight, and I wouldn't be surprised if tomorrow another platform is announced. The question becomes: how do you efficiently and effectively create videos for these platforms? And what should you even say? 1) Repurpose content! And batch create content when possible. 2) Educate. Entertain. Relate. Over the past 2 years, I have scripted, edited, packaged, and published 100+ educational, entertainment, and relatable short-form vertical videos. See More

Copyediting & Copywriting a Mental Health Article Series

This ongoing article series is an exploration of the intersection between bipolar disorder and the sport of surfing. My role in this series is as a copy editor and copywriter. As such, I help the writer with line-by-line editing (grammar, spelling, word choice, etc), as well as with revising broader concepts to help with the development of the overarching story. See More

Product Recommendation Article (SEO)

Project Overview This 6000-word article details the features, pros, and cons of the top 34 online teaching platforms available for teachers and content creators. My Role My role in this project was as a researcher, writer, and copy editor. As such, I took the article from brief and outline to fully-fledged article ready for publishing, keeping in mind the target audience and optimized keywords. This included researching the particulars of each platform, writing and revising, as well as preparing images for the final article. See More

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