Caroline Matossian

I’m a NYC-based graphic designer who loves bringing brands to life through thoughtful storytelling and visual systems. My experience spans branding, motion design, and social media, from crafting citywide campaigns for Bloomberg Philanthropies to developing digital content and packaging at Budderfly and Spitball Advertising. I approach every project with curiosity and strategy, blending creativity with detail to make design both beautiful and purposeful. Outside of work, you can find me exploring museums, collecting design books, or finding new vintage pieces to restore.

Projects

Portfolio Website

NYC based graphic designer who takes on full-time and freelance projects in branding, print + digital graphic design, animation, and video editingSee More

Leaf Out Newark — Citywide Environmental Branding Campaign

Leaf Out Newark is a city-wide branding campaign for the City of Newark in collaboration with Bloomberg Philanthropies, designed to raise environmental awareness and encourage tree-planting across the community. I led the visual identity—from logo and colour palette to typography and environmental graphics—crafting a system that blends playful organic shapes with bold, energetic type to reflect the vibrancy of Newark’s neighborhoods. Extending across digital and physical touchpoints, the campaign includes social media posters, Instagram stories, street signage, print collateral and educational materials—all designed to foster community pride and stewardship. The messaging invites residents to “leaf out” their neighbourhoods by planting and caring for trees, helping Newark meet its goal of adding over 1,000 trees annually. Leaf Out Newark reflects my approach to socially conscious design—using visual storytelling to translate complex ecological goals into an accessible, energetic identity that motivates community action.See More

Budderfly — Social Media Strategy & Asset Production

At Budderfly I developed a full social media ecosystem across Meta, LinkedIn and YouTube Shorts. I defined content themes like “Energy Insights” and “Case Studies,” created idea boards for visual direction, wrote copy that aligned with industry trends, and designed social assets and animated video reels that amplified Budderfly’s clean-tech identity. I also crafted branded Zoom backgrounds, monitor slides, and an interactive “Which Mission Agent Are You?” quiz to increase engagement across platforms and internal culture. By unifying the brand’s friendly-professional tone with motion-rich storytelling, the campaign strengthened Budderfly’s digital presence and made its message more accessible and dynamic.See More

Koinonia Farm — Brand & Product Identity

Koinonia Farm is a historic community rooted in faith, sustainability and social justice. For this rebrand I developed dual-logo systems: one for community-engagement (featuring a hand-drawn pecan branch within a circular frame) and another streamlined version for the store products. I crafted a warm, natural colour palette—greens, blues and browns—evoking the land and values of the farm while introducing clean modern typography. The identity extends across signage, product packaging and administrative templates, unifying Koinonia’s mission of connection and craftsmanship with a visual language that feels both handmade and contemporary.See More

Bloomberg Philanthropies — AD Poster & Layout Designs

I designed a range of quick-turn print and digital assets for Bloomberg Philanthropies, balancing brand precision with creativity. Projects included sponsor ads for the Catskill Mountain Foundation featuring bold typography and wave graphics, 25-year anniversary layouts inspired by internal newsletters, and a digital safety invitation refined through multiple feedback rounds. I also created presentation materials promoting Bloomberg’s sponsorship of Venice Art 2024, displayed across offices and on the Bloomberg Connects app. The work reflects my ability to move efficiently from concept to final design—adapting brand systems across diverse formats while keeping the visuals fresh, cohesive, and on deadline.See More

Companion — Speculative Title Sequence

Companion is a speculative title sequence that reimagines horror through the lens of love, romance and femininity. I designed a hand-drawn wordmark and winding pink line-work to reference both romantic tropes and tech-driven machines, creating a world where softness becomes unsettling. The jazz-inspired score evokes classic femininity, which gradually distorts and strains as the sequence unfolds. The red-orange palette hints at danger and fairy-tale unraveling, grounding an unnatural world in reality while mirroring the blend of romance and horror.See More

Assorted Print Design — Posters, Layouts & Packaging

A curated selection of print pieces created for various companies and clients, ranging from corporate posters and brand collateral to album covers and event materials. Each project demonstrates versatility in layout, typography and production—from polished marketing materials for Bloomberg Philanthropies to bold album packaging for Tuff City Records. The page highlights my ability to adapt brand systems across print formats, maintaining clarity, hierarchy and visual storytelling in every piece.See More

Work History

Graphic Designer

Luna Lane clothing brands May 2022 - Aug 2022 • 3 mosFlier and advertisement graphic design work for clothing brand.

Layout Designer

Mode MagazineJan 2022 - Apr 2022 • 4 mosLayout designer for mode magazine

Stylist

free peopleStylist at free people

Interior and Graphic Design

Touijer Interior Design May 2021 - Aug 2021 • 4 mosIntern for an interior design firm where I worked on interior and graphic design.

Layout and Graphic Design

Zephyr MagazineJan 2019 - Jun 2020 • 1 yr 6 mosLayout and graphic designer for a art magazine.

Education

Fordham University

Bachelor's Degree, Double Major in Graphic Design and CommunicationsSep 2021 - May 2025

Parsons School Of Design

Cerification, Animation and Video EditingOct 2024 - May 2025

Nelson Norman Group

Certification, UX Design With a Focus on Interaction DesignOct 2021 - May 2022

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