Top Talent like Carolyn are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Carolyn Hanson
Storytelling
Content Writing
Copywriting
Creative Marketing
Content Strategy
Ad Copy
Social Media Marketing
Content Development
Marketing
Communication
Sales Copy
Proofreading
Editing
Writing
Project Management
Project management
Senior Copywriter | UX, CRM, Email & Campaign Messaging (10 Years)
Senior Copywriter with 10 years crafting copy for premium international brands across luxury hospitality and global retail. Experienced in UX, email, social, and campaign messaging—turning complex ideas into clear, compelling stories—while managing style guides, legal/compliance review, and performance-driven experimentation (A/B testing, segmentation, and analytics).
Projects
Work History
S
Writer (Contractor)
Sephora – Beauty, Retail— Managing the writing and editing of all copy for the Sephora @ Kohl's 900-store partnership. — Writing CRM copy, journey-based messaging, and segmentation work for the Digital Marketing & Media Testing team. — Writing plug-and-play marketing templates used daily across the organization; managing the partner agency and asset QA. — Maintaining Sephora's Creative Style Guide and editing copy for brand alignment and legal compliance. — Copy written: UX copy, website and in-app microcopy, paid social media assets (Meta Ads, Pinterest pins, and more), owned social media posts, outbound email copy, SMS/rich push messages, experiential marketing assets, in-store fixtures, and partnership assets.B
Senior Copywriter (Contractor)
Banana Republic – Fashion, RetailAug 2025 - Feb 2026 • 7 mos— Launched the Encore loyalty program, aligning 300+ assets with business goals, editorial priorities, and legal standards. — Used the existing brand voice to support retention as 34 million customers transitioned to the new program. — Wrote credit card communications in partnership with legal, delivering clear, accurate, compliant copy. — Copy written: Email campaigns, personalized welcome emails, lifecycle marketing emails (such as for onboarding, cart abandonment, and re-engagement), paid social media content, organic social media posts, direct mail, landing pages and other website copy, site and email banners, in-app messaging, in-store brochures and signage, widgets, texts, rich push notifications, paid media.V
Copywriter (Full-time)
View Imaging – Agency, E-CommerceApr 2024 - May 2025 • 1 yr 2 mos— Managed a team of freelancers across high-volume projects on the editorial calendar, refining campaign copy to align with positioning objectives and messaging across multiple channels. — Audited the copy production workflow to identify gaps, boosting accuracy and efficiency by 50% within 3 months for faster, higher-quality delivery. — Aligned content with strategic opportunities through analysis of engagement metrics and application of aggregated data. — Wrote copy for the Gerber account in partnership with legal, ensuring it met compliance requirements. — Copy written: Email campaigns, blog content, social channels, native advertising campaigns, other paid ads, brand activation content, video scripts, product descriptions, SMS & rich push messages, website content, other digital content, and in-store assets.C
Coordinator, Digital Media Brands (Full-time)
Curacity – Tech (B2B SaaS), TravelJun 2023 - Feb 2024 • 9 mos— Achieved a 2x increase in engagement (to 1.3 million opens) within 4 months by implementing targeted automation strategies—enhancing overall campaign performance. — Managed editorial calendar of 350+ pieces of travel newsletter content/month for 17+ media brands and 275+ hotel clients. — Led experimentation with performance tracking strategies and tools—such as A/B testing and affiliate linking—collecting audience insights and aiding marketing optimization. — Ideated and implemented content initiatives to gain measurable customer insights via campaign performance data. — Copy written: Email newsletter content, digital ads.F
Journalist (Freelancer)
Freelance – MediaJan 2017 - Jun 2023 • 6 yrs 6 mosA
Copywriter (Full-time)
AvantStay – Travel, HospitalityDec 2021 - Oct 2022 • 11 mosN
Copywriter (Full-time)
Nordstrom – Fashion, RetailSep 2020 - Dec 2021 • 1 yr 4 mosB
Updates Editor (Full-time)
Byrdie – Media, BeautyFeb 2019 - Jul 2020 • 1 yr 6 mosV
Intern (Various internships)
Various Internships (V Magazine, NYLON Magazine, The Windish Agency, Cosmetic Executive Women, Popgun Presents)Jan 2016 - May 2019 • 3 yrs 5 mosEducation
N
New York University
Bachelor of Arts (B.A.), Journalism2015 - 2019How Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Senior Copywriter | UX, CRM, Email & Campaign Messaging (10 Years)
Senior Copywriter with 10 years crafting copy for premium international brands across luxury hospitality and global retail. Experienced in UX, email, social, and campaign messaging—turning complex ideas into clear, compelling stories—while managing style guides, legal/compliance review, and performance-driven experimentation (A/B testing, segmentation, and analytics).
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Carolyn are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Carolyn Hanson
Storytelling
Content Writing
Copywriting
Creative Marketing
Content Strategy
Ad Copy
Social Media Marketing
Content Development
Marketing
Communication
Sales Copy
Proofreading
Editing
Writing
Project Management
Project management
Projects
Work History
S
Writer (Contractor)
Sephora – Beauty, Retail— Managing the writing and editing of all copy for the Sephora @ Kohl's 900-store partnership. — Writing CRM copy, journey-based messaging, and segmentation work for the Digital Marketing & Media Testing team. — Writing plug-and-play marketing templates used daily across the organization; managing the partner agency and asset QA. — Maintaining Sephora's Creative Style Guide and editing copy for brand alignment and legal compliance. — Copy written: UX copy, website and in-app microcopy, paid social media assets (Meta Ads, Pinterest pins, and more), owned social media posts, outbound email copy, SMS/rich push messages, experiential marketing assets, in-store fixtures, and partnership assets.B
Senior Copywriter (Contractor)
Banana Republic – Fashion, RetailAug 2025 - Feb 2026 • 7 mos— Launched the Encore loyalty program, aligning 300+ assets with business goals, editorial priorities, and legal standards. — Used the existing brand voice to support retention as 34 million customers transitioned to the new program. — Wrote credit card communications in partnership with legal, delivering clear, accurate, compliant copy. — Copy written: Email campaigns, personalized welcome emails, lifecycle marketing emails (such as for onboarding, cart abandonment, and re-engagement), paid social media content, organic social media posts, direct mail, landing pages and other website copy, site and email banners, in-app messaging, in-store brochures and signage, widgets, texts, rich push notifications, paid media.V
Copywriter (Full-time)
View Imaging – Agency, E-CommerceApr 2024 - May 2025 • 1 yr 2 mos— Managed a team of freelancers across high-volume projects on the editorial calendar, refining campaign copy to align with positioning objectives and messaging across multiple channels. — Audited the copy production workflow to identify gaps, boosting accuracy and efficiency by 50% within 3 months for faster, higher-quality delivery. — Aligned content with strategic opportunities through analysis of engagement metrics and application of aggregated data. — Wrote copy for the Gerber account in partnership with legal, ensuring it met compliance requirements. — Copy written: Email campaigns, blog content, social channels, native advertising campaigns, other paid ads, brand activation content, video scripts, product descriptions, SMS & rich push messages, website content, other digital content, and in-store assets.C
Coordinator, Digital Media Brands (Full-time)
Curacity – Tech (B2B SaaS), TravelJun 2023 - Feb 2024 • 9 mos— Achieved a 2x increase in engagement (to 1.3 million opens) within 4 months by implementing targeted automation strategies—enhancing overall campaign performance. — Managed editorial calendar of 350+ pieces of travel newsletter content/month for 17+ media brands and 275+ hotel clients. — Led experimentation with performance tracking strategies and tools—such as A/B testing and affiliate linking—collecting audience insights and aiding marketing optimization. — Ideated and implemented content initiatives to gain measurable customer insights via campaign performance data. — Copy written: Email newsletter content, digital ads.F
Journalist (Freelancer)
Freelance – MediaJan 2017 - Jun 2023 • 6 yrs 6 mosA
Copywriter (Full-time)
AvantStay – Travel, HospitalityDec 2021 - Oct 2022 • 11 mosN
Copywriter (Full-time)
Nordstrom – Fashion, RetailSep 2020 - Dec 2021 • 1 yr 4 mosB
Updates Editor (Full-time)
Byrdie – Media, BeautyFeb 2019 - Jul 2020 • 1 yr 6 mosV
Intern (Various internships)
Various Internships (V Magazine, NYLON Magazine, The Windish Agency, Cosmetic Executive Women, Popgun Presents)Jan 2016 - May 2019 • 3 yrs 5 mosEducation
N
New York University
Bachelor of Arts (B.A.), Journalism2015 - 2019How Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.