Carson Hungerford

Strategic Communications

Print Advertising

Email Marketing

Event Marketing

Brand Management

Copywriting

Poster Design

Google Search Ads

Visual Design

Video Editing

Content Management

Integrated Marketing

Instagram Reels

Communication

Reels

LinkedIn Ads

Paid Ads

Ad Copy

Search Engine Marketing

Digital Advertising

TikTok

Promotional Marketing

Instagram Ads

Instagram

Facebook Ads

Digital Marketing

Advertising

Facebook Business Pages

Facebook

Available for hire fromNegotiable

Contracts

Driving Brand Success through Strategic Marketing, Paid Media, and Public Relations

I am an experienced marketing specialist with a strong focus on the dynamic and ever-evolving digital marketing landscape. My career spans a diverse background in marketing and advertising, where I have honed skills in public relations, strategic content creation, and digital platforms such as Google Ads, Google Analytics, and Facebook Ads. In addition to my technical skills, I bring significant experience in public relations, demonstrating my ability to craft compelling narratives and build meaningful relationships with audiences. Whether collaborating within a team or leading initiatives, I thrive in environments that demand creativity, flexibility, and attention to detail. Passionate about developing impactful marketing strategies, I am committed to driving measurable results and fostering meaningful connections between brands and their audiences. I am always eager to expand my skill set and embrace new challenges in the ever-changing marketing world.

Projects

Samford University CAM PR Campaign

- Directed a comprehensive public relations campaign from strategy to evaluation, managing messaging, media outreach and content creation. - Achieved a 26% increase in engagement and 5.62% growth in following, significantly increasing awareness of a departmental initiative.See More

Work History

Marketing Coordinator

The Bell CenterJan 2025 - Oct 2025 • 10 mosManaged social media across all platforms. Developed and implemented paid social media advertising. Conducted post campaign data analysis. Created and maintained a content calendar. Strategically developed annual campaigns. Oversaw media relations, including press releases, TV appearances, and partnerships with local media organizations. Developed and executed event marketing strategies, including media outreach, social media, and promotional materials. Produced the annual report and direct mail materials. Maintained and updated website content and managed the monthly email newsletter. Coordinated logistics for events. Managed brochures and promotional materials. Oversaw the creation and sale of branded merchandise for staff and the public. Identified and managed strategic community events and speaking opportunities. Supported all events by recruiting participants, promoting ticket sales, securing sponsors, and assisting with day-of logistics. Participated in and supported fundraising and recognition activities to promote The Bell Center.

Media Specialist

Big CommunicationsJan 2022 - Oct 2024 • 2 yrs 10 mosCoordinated end-to-end digital media campaigns, including campaign creation, trafficking, optimization, billing, and reconciliation across Meta Ads Manager and Google Ads (including YouTube) for clients in sectors such as higher education, finance, government, B2B, healthcare, technology, and entertainment. Ensured media spends paced correctly across all digital channels, resulting in a 98.5% accurate pacing track record. Handled all external traffic, including for a major QSR to 14+ markets across traditional and digital platforms ensuring correct messaging and flight standards were upheld. Stayed vigilant with media partners in their documentation of performance, delivery, and flight accuracy with media partners across linear TV, radio, programmatic, and print. Improved UTM URL creation process efficiency while aligning with GA4 tracking standards. Tracked, recommended and implemented digital optimizations for assigned clients. Supported the planning and buying team members with research, placement, data entry and creation of media documentation. Handled creative messaging inclusion into agency-hosted Looker Studio client dashboards. Created proof of performance reports to demonstrate campaign success and maintained a record of all advertising and marketing contracts for clients.

Childcare Provider

WyndySep 2018 - Oct 2024 • 6 yrs 2 mosAssisted parents with childcare. Completed over 100 jobs to date, maintaining over a 4.5-star rating.

Barre Instructor

Archive by PM MethodJan 2023 - Aug 2023 • 8 mosDeveloped a strong understanding of anatomy and leadership in group fitness. Managed social media to increase class participants and class packages sold. Used social media for brand/personal identity.

Education

Samford University

Bachelor's degree, Journalism and Mass Communication2018 - 2021

Greenville High School

2014 - 2018

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!