Top talent is on Pangea
You are viewing Catherine's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Catherine C.
Growth Product Manager • Boston, MA, US
Consumer Behavior
R
Python
Tableau
Microsoft 365
Microsoft Excel
Video Editing
Marketing Analytics
Marketing
Market Research
Market Analysis
User Research
User Personas
Usability Testing
Project Planning
Project Management
Recent Northeastern Graduate | Intern at TikTok, Amazon, CarGurus
Business Administration @ Northeastern University (Brand Management & Marketing Analytics Concentrations)
Strategy & Intelligence Intern @ TikTok (Summer 2023)
Consumer Insights Intern @ Amazon Studios (Summer 2022)
Consumer Insights Intern @ CarGurus (Spring 2022)
Interested in Product, Marketing, Growth & Strategy!
Work History
T
Strategy and Intelligence Intern
TikTokMay 2023 - Aug 2023 • 4 mos• Spearheaded the development of internal information hub by leading document aggregation, website design using Figma, and usability testing to enhance data accessibility, cross-functional collaboration, and productivity across 5+ key global marketing teams • Published annual competitor analysis report by researching government data protection policies, quarterly business updates, brand positioning, and marketing campaigns across 8+ competitors to aid internal teams in understanding industry landscape and trends • Outlined key metrics, performance indicators, and evaluation methodologies to guide strategic business decisions for future direction and planning of TikTok Academy platform by establishing measurement framework to structure long-term business goals • Gathered client event data from 40+ data files and uploaded 50,000+ rows of data to master event database, quantifying impact of events and guiding future event planning and strategyP
Consumer Insights Intern
Prime Video & Amazon StudiosJun 2022 - Sep 2022 • 4 mos• Created country-specific user personas by understanding demographic and behavior profiles of local consumers and highlighting significant cultural characteristics to inform stakeholders of local streaming behavior and preferences for business decisions • Conducted extensive research using Global Web Index and Media Partners Asia on 3 Southeast Asian streaming markets and competitive landscape, highlighting key insights for presentation deck to support strategic and tactical initiatives for global expansion • Participated in 4+ focus group sessions by gathering qualitative data and valuable consumer insights on local media viewing behaviors to improve local business strategy in Southeast Asian countries • Supported research process by performing quality assurance on surveys and reviewing content of 4 unreleased episodesC
Consumer Insights Intern
CarGurusJan 2022 - Jun 2022 • 6 mos• Designed 6+ consumer surveys on SurveyMonkey by leveraging expertise in market research and knowledge of automotive industry to understand automotive buyers’ habits and preferences for electric, hybrid, and autonomous vehicles to aid business decisions • Analyzed survey results to extract key insights for data visualization in presentations and monthly buyer reports to identify customer demand and to support strategic decision-making and initiatives for stakeholders • Edited annual insight report by analyzing digital purchase paths of 3,000+ automobile shoppers, enabling stakeholders to gain a deeper understanding of digital purchasing behaviors of automotive consumersS
Business Operations Intern
SimplyJul 2021 - Aug 2021 • 2 mos• Managed Influencer Project by tracking Trendship influencer applications, identifying prospective social media collaborations, maintaining contact with 150 influencers, and organizing partnerships to ensure successful marketing efforts of products • Led business operations by identifying potential leads (B2B) nationwide, creating tracking spreadsheets and organizing inventory • Researched solutions to reduce potential bacteria in flour coating, contributing to the creation of safer products for consumersC
Digital Marketing and Engagement Intern
Cultured Kids CuisineJan 2021 - Jun 2021 • 6 mosContributed to digital marketing and engagement initiatives as an intern at Cultured Kids Cuisine, focusing on brand promotion and customer interaction.Education
N
Northeastern University
Bachelor of Science - BS, Business Administration2020 - 2023T
The University of Hong Kong
Bachelor of Business Administration - BBA, Exchange Programme2023How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Recent Northeastern Graduate | Intern at TikTok, Amazon, CarGurus
Business Administration @ Northeastern University (Brand Management & Marketing Analytics Concentrations)
Strategy & Intelligence Intern @ TikTok (Summer 2023)
Consumer Insights Intern @ Amazon Studios (Summer 2022)
Consumer Insights Intern @ CarGurus (Spring 2022)
Interested in Product, Marketing, Growth & Strategy!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Catherine's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Catherine C.
Growth Product Manager • Boston, MA, US
Consumer Behavior
R
Python
Tableau
Microsoft 365
Microsoft Excel
Video Editing
Marketing Analytics
Marketing
Market Research
Market Analysis
User Research
User Personas
Usability Testing
Project Planning
Project Management
Work History
T
Strategy and Intelligence Intern
TikTokMay 2023 - Aug 2023 • 4 mos• Spearheaded the development of internal information hub by leading document aggregation, website design using Figma, and usability testing to enhance data accessibility, cross-functional collaboration, and productivity across 5+ key global marketing teams • Published annual competitor analysis report by researching government data protection policies, quarterly business updates, brand positioning, and marketing campaigns across 8+ competitors to aid internal teams in understanding industry landscape and trends • Outlined key metrics, performance indicators, and evaluation methodologies to guide strategic business decisions for future direction and planning of TikTok Academy platform by establishing measurement framework to structure long-term business goals • Gathered client event data from 40+ data files and uploaded 50,000+ rows of data to master event database, quantifying impact of events and guiding future event planning and strategyP
Consumer Insights Intern
Prime Video & Amazon StudiosJun 2022 - Sep 2022 • 4 mos• Created country-specific user personas by understanding demographic and behavior profiles of local consumers and highlighting significant cultural characteristics to inform stakeholders of local streaming behavior and preferences for business decisions • Conducted extensive research using Global Web Index and Media Partners Asia on 3 Southeast Asian streaming markets and competitive landscape, highlighting key insights for presentation deck to support strategic and tactical initiatives for global expansion • Participated in 4+ focus group sessions by gathering qualitative data and valuable consumer insights on local media viewing behaviors to improve local business strategy in Southeast Asian countries • Supported research process by performing quality assurance on surveys and reviewing content of 4 unreleased episodesC
Consumer Insights Intern
CarGurusJan 2022 - Jun 2022 • 6 mos• Designed 6+ consumer surveys on SurveyMonkey by leveraging expertise in market research and knowledge of automotive industry to understand automotive buyers’ habits and preferences for electric, hybrid, and autonomous vehicles to aid business decisions • Analyzed survey results to extract key insights for data visualization in presentations and monthly buyer reports to identify customer demand and to support strategic decision-making and initiatives for stakeholders • Edited annual insight report by analyzing digital purchase paths of 3,000+ automobile shoppers, enabling stakeholders to gain a deeper understanding of digital purchasing behaviors of automotive consumersS
Business Operations Intern
SimplyJul 2021 - Aug 2021 • 2 mos• Managed Influencer Project by tracking Trendship influencer applications, identifying prospective social media collaborations, maintaining contact with 150 influencers, and organizing partnerships to ensure successful marketing efforts of products • Led business operations by identifying potential leads (B2B) nationwide, creating tracking spreadsheets and organizing inventory • Researched solutions to reduce potential bacteria in flour coating, contributing to the creation of safer products for consumersC
Digital Marketing and Engagement Intern
Cultured Kids CuisineJan 2021 - Jun 2021 • 6 mosContributed to digital marketing and engagement initiatives as an intern at Cultured Kids Cuisine, focusing on brand promotion and customer interaction.Education
N
Northeastern University
Bachelor of Science - BS, Business Administration2020 - 2023T
The University of Hong Kong
Bachelor of Business Administration - BBA, Exchange Programme2023How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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