Top talent is on Pangea

You are viewing Caitlin's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Caitlin Anderson

Growth Marketing Manager • Cardiff, Wales, GB
Facebook Ads
Bing Ads
Instagram Ads
Google Analyics
Strategic Planning
Forecasting
Data Analysis
Google Data Studio
Google Tag Manager
Microsoft Excel
Available for hire fromNegotiable
Contracts
Data-driven paid media expert with 7+ years experience.
Paid media professional with 7+ years of experience across paid search, display, shopping, PMAX & paid social. Able to provide a 360 approach from planning/forecasting, tagging & analytics through to campaign delivery & reporting. Platform specialism in Google, Facebook, Microsoft & TikTok Ad platforms for a variety of sectors including E-commerce, travel, fashion & healthcare.

Work History

C

Paid Media Manager

CowshedJul 2022 - Present • 2 yrs 2 mosI currently take the lead on delivering white labeled paid media services to a global media agency via a Cardiff based marketing agency. Managing digital media spends in excess of $500,000 per month for a variety of travel and hospitality clients in the US; i plan, implement and optimize towards ROI. I present analysis and strategy proposals to clients, mentor more junior members of the team and provide technical expertise in tagging & analytics.
T

Digital Marketing Manager

TOTM ( Sustainable Period Care D2C Brand)Apr 2020 - Jul 2022 • 2 yrs 4 mosI took the lead in driving online customer acquisition across paid advertising (search, display, shopping, youtube, social), affiliate and organic search channels. I forecasted, planned and implemented the above while working closely with the Marketing & Retention Managers to ensure brand cohesivity and customer life cycle optimization. Using data insights to continually test, learn and optimize towards a higher ROI.
S

Digital Operations Manager

S3 AdvertisingFeb 2018 - Apr 2020 • 2 yrs 3 mosWith the digital team’s growing success, our projects and team grew larger, allowing me to step into a more senior role as Digital Operations Manager. My key responsibility was to manage the workflow and output of the digital team, with the primary objective of ensuring the delivery of high quality strategy led digital campaigns. As a department we handled on average over £300,000 worth of digital advertising spend per month. I was accountable for budgets being spent as effectively as possible and was the lead PPC specialist for the agencies’ biggest digital accounts. Strong communication with Account Managers and clients was essential for this role as I took the lead on many meetings and phone calls to ensure expectations were managed and agreed KPIs were met.
C

Digital Marketing Executive

CreoMay 2016 - Feb 2018 • 1 yr 10 mosAs the first member of the agency's digital marketing department, I managed its self-promotion alongside pioneering the digital marketing services to offer to our client base. Driving results across email campaigns, organic/paid social, PPC and SEO, I was the sole driver in developing a client base of digital marketing retainers. During this role, I became fully certified in Google Ads and started offering this service to our client base with great success, particularly in the travel and e-commerce markets. Search Engine Optimisation became our best-selling marketing service.

Education

N

Nottingham Trent University

BA Honours Degree, Fashion Communication & PromotionJun 2011 - Sep 2014
C

CIM (Chartered Insitutue Of Marketing)

Training Course, Advanced SEOJun 2019 - Jun 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-driven paid media expert with 7+ years experience.
Paid media professional with 7+ years of experience across paid search, display, shopping, PMAX & paid social. Able to provide a 360 approach from planning/forecasting, tagging & analytics through to campaign delivery & reporting. Platform specialism in Google, Facebook, Microsoft & TikTok Ad platforms for a variety of sectors including E-commerce, travel, fashion & healthcare.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Caitlin's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Caitlin Anderson

Growth Marketing Manager • Cardiff, Wales, GB
Facebook Ads
Bing Ads
Instagram Ads
Google Analyics
Strategic Planning
Forecasting
Data Analysis
Google Data Studio
Google Tag Manager
Microsoft Excel
Available for hire fromNegotiable
Contracts

Work History

C

Paid Media Manager

CowshedJul 2022 - Present • 2 yrs 2 mosI currently take the lead on delivering white labeled paid media services to a global media agency via a Cardiff based marketing agency. Managing digital media spends in excess of $500,000 per month for a variety of travel and hospitality clients in the US; i plan, implement and optimize towards ROI. I present analysis and strategy proposals to clients, mentor more junior members of the team and provide technical expertise in tagging & analytics.
T

Digital Marketing Manager

TOTM ( Sustainable Period Care D2C Brand)Apr 2020 - Jul 2022 • 2 yrs 4 mosI took the lead in driving online customer acquisition across paid advertising (search, display, shopping, youtube, social), affiliate and organic search channels. I forecasted, planned and implemented the above while working closely with the Marketing & Retention Managers to ensure brand cohesivity and customer life cycle optimization. Using data insights to continually test, learn and optimize towards a higher ROI.
S

Digital Operations Manager

S3 AdvertisingFeb 2018 - Apr 2020 • 2 yrs 3 mosWith the digital team’s growing success, our projects and team grew larger, allowing me to step into a more senior role as Digital Operations Manager. My key responsibility was to manage the workflow and output of the digital team, with the primary objective of ensuring the delivery of high quality strategy led digital campaigns. As a department we handled on average over £300,000 worth of digital advertising spend per month. I was accountable for budgets being spent as effectively as possible and was the lead PPC specialist for the agencies’ biggest digital accounts. Strong communication with Account Managers and clients was essential for this role as I took the lead on many meetings and phone calls to ensure expectations were managed and agreed KPIs were met.
C

Digital Marketing Executive

CreoMay 2016 - Feb 2018 • 1 yr 10 mosAs the first member of the agency's digital marketing department, I managed its self-promotion alongside pioneering the digital marketing services to offer to our client base. Driving results across email campaigns, organic/paid social, PPC and SEO, I was the sole driver in developing a client base of digital marketing retainers. During this role, I became fully certified in Google Ads and started offering this service to our client base with great success, particularly in the travel and e-commerce markets. Search Engine Optimisation became our best-selling marketing service.

Education

N

Nottingham Trent University

BA Honours Degree, Fashion Communication & PromotionJun 2011 - Sep 2014
C

CIM (Chartered Insitutue Of Marketing)

Training Course, Advanced SEOJun 2019 - Jun 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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