Chang Chen

Growth Marketing Manager • SF, CA, US

Search Engine Marketing

Growth Marketing

Entrepreneurship

Advertising

Start-ups

Available for hire fromNegotiable

Contracts

Startup Advisor | Investor | GTM Expert

I specialize in advising early-stage SaaS companies in finding product-market fit and accelerating growth. Among the companies I collaborated with, 4 achieved successful exits, 6 became profitable, and we secured substantial funding 7 times. I also had 2 unsuccessful startups, and I have gained valuable lessons from these experiences. My portfolio includes Otter.ai, HeyGen, Bardeen.ai, MileIQ, and Microsoft O365. Together with the teams, we have grown user bases from hundreds to millions and increased ARR from under $1M to $50M.

Projects

Head of Growth and Marketing of Otter.ai

As the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million in 2 years. See More

Adviser of HeyGen

Work with the founder to scale the ARR from tens of thousands to $XX million in 2 years.

Work History

Advisor

ExponentialXJan 2024 - Present • 9 mosAdvisor providing strategic guidance and support.

Advisor

HeyGenMay 2022 - Present • 2 yrs 5 mosAdvisor providing strategic guidance and support.

Head of GTM

BardeenAug 2022 - Apr 2024 • 1 yr 9 mosHead of GTM responsible for go-to-market strategies and execution.

First Round Fast Track Mentor

First Round Fast TrackJan 2021 - Dec 2022 • 2 yrsMentor providing guidance and support to early-stage startups.

Head of Growth and Marketing

Otter.aiFull-time EmployeeDec 2018 - Aug 2022 • 3 yrs 9 mosAs the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million. User Growth - Grew the individual user base from 20 k to multi-million in 10 months via paid media, email, referral, content marketing, and social media marketing - Launched and scaled the paid acquisition channels of social, search, and programmatic across web and mobile - Launched and optimized the ASO, SEO, and content marketing program and grew the new users from organic by 10X in 4 months - Grew social media accounts across FB, Twitter, and LinkedIn by 6X in 12 months organically. Product-led growth - Implemented the experimentation framework and tech stack - Led the experimentations for onboarding, pricing, conversion, and churn flow. Improved the conversation rate by 300%, and improved the signup rate by 150%. - Built the life cycle marketing function from the scratch, scaled the engagement program to 50M+ emails a month - Educated and activated the free signups via emails, push notification, and in-app tutorials, improved the activation rate by 34%, and the 2nd-day retention by 22%. - Lead nurturing. Nurture leads with best practices and educational information about Otter for Teams. Content marketing - Established thought leadership in productivity and collaboration vertical - Grew weekly traffic and users from Google and Bing search by 10X in 6 months Analytics - Build the analytics infrastructure and be in charge of the internal and external reporting. Support marketing, growth, and product's analytics need

Education

Brigham Young University

Master, Chemical Engineering

Huazhong University of Science and Technology

BS, Chemical Engineering

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