Top Talent like Chang are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Chang Chen

Growth Marketing Manager • SF, CA, US
Search Engine Marketing
Growth Marketing
Entrepreneurship
Advertising
Start-ups
Available for hire fromNegotiable
Contracts
Startup Advisor | Investor | GTM Expert
I specialize in advising early-stage SaaS companies in finding product-market fit and accelerating growth. Among the companies I collaborated with, 4 achieved successful exits, 6 became profitable, and we secured substantial funding 7 times. I also had 2 unsuccessful startups, and I have gained valuable lessons from these experiences. My portfolio includes Otter.ai, HeyGen, Bardeen.ai, MileIQ, and Microsoft O365. Together with the teams, we have grown user bases from hundreds to millions and increased ARR from under $1M to $50M.

Projects

Head of Growth and Marketing of Otter.ai

As the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million in 2 years. See More

Adviser of HeyGen

Work with the founder to scale the ARR from tens of thousands to $XX million in 2 years.

Work History

E

Advisor

ExponentialXAdvisor providing strategic guidance and support.
H

Advisor

HeyGenAdvisor providing strategic guidance and support.
B

Head of GTM

BardeenAug 2022 - Apr 2024 • 1 yr 9 mosHead of GTM responsible for go-to-market strategies and execution.
F

First Round Fast Track Mentor

First Round Fast TrackJan 2021 - Dec 2022 • 2 yrsMentor providing guidance and support to early-stage startups.
O

Head of Growth and Marketing

Otter.aiFull-time EmployeeDec 2018 - Aug 2022 • 3 yrs 9 mosAs the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million. User Growth - Grew the individual user base from 20 k to multi-million in 10 months via paid media, email, referral, content marketing, and social media marketing - Launched and scaled the paid acquisition channels of social, search, and programmatic across web and mobile - Launched and optimized the ASO, SEO, and content marketing program and grew the new users from organic by 10X in 4 months - Grew social media accounts across FB, Twitter, and LinkedIn by 6X in 12 months organically. Product-led growth - Implemented the experimentation framework and tech stack - Led the experimentations for onboarding, pricing, conversion, and churn flow. Improved the conversation rate by 300%, and improved the signup rate by 150%. - Built the life cycle marketing function from the scratch, scaled the engagement program to 50M+ emails a month - Educated and activated the free signups via emails, push notification, and in-app tutorials, improved the activation rate by 34%, and the 2nd-day retention by 22%. - Lead nurturing. Nurture leads with best practices and educational information about Otter for Teams. Content marketing - Established thought leadership in productivity and collaboration vertical - Grew weekly traffic and users from Google and Bing search by 10X in 6 months Analytics - Build the analytics infrastructure and be in charge of the internal and external reporting. Support marketing, growth, and product's analytics need

Education

B

Brigham Young University

Master, Chemical Engineering
H

Huazhong University of Science and Technology

BS, Chemical Engineering

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Startup Advisor | Investor | GTM Expert
I specialize in advising early-stage SaaS companies in finding product-market fit and accelerating growth. Among the companies I collaborated with, 4 achieved successful exits, 6 became profitable, and we secured substantial funding 7 times. I also had 2 unsuccessful startups, and I have gained valuable lessons from these experiences. My portfolio includes Otter.ai, HeyGen, Bardeen.ai, MileIQ, and Microsoft O365. Together with the teams, we have grown user bases from hundreds to millions and increased ARR from under $1M to $50M.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Chang are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Chang Chen

Growth Marketing Manager • SF, CA, US
Search Engine Marketing
Growth Marketing
Entrepreneurship
Advertising
Start-ups
Available for hire fromNegotiable
Contracts

Projects

Head of Growth and Marketing of Otter.ai

As the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million in 2 years.

Adviser of HeyGen

Work with the founder to scale the ARR from tens of thousands to $XX million in 2 years.

Work History

E

Advisor

ExponentialXAdvisor providing strategic guidance and support.
H

Advisor

HeyGenAdvisor providing strategic guidance and support.
B

Head of GTM

BardeenAug 2022 - Apr 2024 • 1 yr 9 mosHead of GTM responsible for go-to-market strategies and execution.
F

First Round Fast Track Mentor

First Round Fast TrackJan 2021 - Dec 2022 • 2 yrsMentor providing guidance and support to early-stage startups.
O

Head of Growth and Marketing

Otter.aiFull-time EmployeeDec 2018 - Aug 2022 • 3 yrs 9 mosAs the first growth and marketing hire, I built and led the team for both B2C and B2B growth & marketing, scaled the ARR from tens of thousands to $XX million. User Growth - Grew the individual user base from 20 k to multi-million in 10 months via paid media, email, referral, content marketing, and social media marketing - Launched and scaled the paid acquisition channels of social, search, and programmatic across web and mobile - Launched and optimized the ASO, SEO, and content marketing program and grew the new users from organic by 10X in 4 months - Grew social media accounts across FB, Twitter, and LinkedIn by 6X in 12 months organically. Product-led growth - Implemented the experimentation framework and tech stack - Led the experimentations for onboarding, pricing, conversion, and churn flow. Improved the conversation rate by 300%, and improved the signup rate by 150%. - Built the life cycle marketing function from the scratch, scaled the engagement program to 50M+ emails a month - Educated and activated the free signups via emails, push notification, and in-app tutorials, improved the activation rate by 34%, and the 2nd-day retention by 22%. - Lead nurturing. Nurture leads with best practices and educational information about Otter for Teams. Content marketing - Established thought leadership in productivity and collaboration vertical - Grew weekly traffic and users from Google and Bing search by 10X in 6 months Analytics - Build the analytics infrastructure and be in charge of the internal and external reporting. Support marketing, growth, and product's analytics need

Education

B

Brigham Young University

Master, Chemical Engineering
H

Huazhong University of Science and Technology

BS, Chemical Engineering

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.