Charlotte Caswell

I am an illustrator and a graphic designer with a specialism in bespoke illustration, branding, packaging and digital design, with experience working for businesses in a wide variety of sectors. I can assist with: - Logos & Brand identity - Packaging - Illustration - Creative / Brand strategy - Website visuals - Social media content - Brochures, flyers & catalogues ...and more. I am here to help you maximise your brands impact with powerful visual assets.

Projects

Cobbles Chocolate Co.

Illustrated packaging design for range of Cobbles chocolate.

Label Design & Illustration - Fleetwood Gin

Fleetwood Gin label design

Illustrated Tea Packaging - UBH

Branding and packaging for UBH, herbal tea. 4x Illustrated pouches

Illustrated Pizza kit instructions

Step-by-step instructions for a DIY Pizza kit. Hand drawn illustrations, vectorised and coloured in Adobe illustrator.

Pudalicious Cherry Crumble packaging

Packaging (sleeve) designs for various puddings. Inspired by 1950s screen print

Candy Cane Packaging

Instructional Illustrations - Show Chrome

Technical instructional product illustrations for Show Chrome. Design of instruction manual booklet.

Tower Circus Poster

Pamphlet Design - Uncle Harry's

Branded double-sided pamphlet design. Full colour, four-fold.

Labels and branding for Dirty Monkey car products

Logo and labels for a range of car detailing products for the brand Dirty Monkey.

Organic Olive Oil

Organic Olive Oil packaging and branding

Work History

Founder: Freelance Graphic designer | Commercial illustrator

Bearwell Creative LtdFreelancer

Lecturer

University of Central LancashireContract EmployeeSep 2021 - May 2022 • 9 mosBA Illustration - Applied Illustration & Creative Thinking Modules Teaching Year One and Year Two advanced creative thinking. MA Publishing - Design and Production Module Teaching Master’s degree (postgraduate) students in publication design; book cover design, typesetting, and basic design theory.

Senior Graphic Designer

Innovation Clinic - University of Central LancashireOct 2017 - Jun 2021 • 3 yrs 9 mosMarket research, creating web usability reports, designing brand assets from scratch, using key methods of human-centered design to produce packaging, point of sale stands, wayfinding and infographics for a range of different businesses. As a senior designer, I provided 1 to 1 mentorship to business owners, specifically around brand visual development.

Education

University of Central Lancashire

BA, Drawing and Image MakingSep 2010 - Jun 2013

University of Central Lancashire

MA, IllustrationSep 2013 - Dec 2014

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