Top Talent like Chris are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Chris Jackson
Community Manager
Interim Head of Social | Global Brand & Social Strategy Leader | Creator Partnerships & Community
Hands-on brand and social leader who has built and scaled transformative programs inside complex global organizations including Uber, lululemon and Neko Health. Helps organizations clarify what social can do, then builds strategy, creative, team and operations to deliver at the speed social requires—driving community growth, engaged audiences, and measurable outcomes such as sales, trust and cultural relevance.
Projects
Work History
N
Interim Head of Social
Neko Health● Reported to the CEO, leading Neko’s social and influencer strategy across the UK and US. ● Grew the brand audience in five months across Instagram (200K to 350K), LinkedIn (50K to 87K) and X (1K to 12K), with a distinct voice and role for each platform. ● Scaled the creator and talent program to build earned buzz, delivering 48M views, 4,000+ pieces of creator content and 2M engagements in five months. Instagram and TikTok became Neko's top sources of attributed bookings. ● Led local growth strategy across Manchester, Birmingham and London, driving bookings through events, partnerships, influencers and community activation. ● Built the program with AI at its core, codifying brand voice, community standards and performance analysis into AI workflows (Claude, Nectar Social, Archive) that gave a lean team always-on community coverage and a shared view of performance across teams.L
Director, Global Content & Social Strategy
lululemonApr 2021 - Dec 2025 • 4 yrs 9 mos● Hired to scale social as lululemon expanded into new categories and international markets. Rebuilt the strategy to present lululemon as a global brand, with a new operating model: channel roles, regional structure, in-house creative and a creator-led ecosystem across organic, paid and earned. ● Grew lululemon’s social community from ~8M to 13M+ delivering 500M+ annual organic views. The approach was grounded in constant testing across formats, platforms and creators, including rapidly scaling TikTok to 1M and Threads to 800K. ● Created a global social and brand playbook (positioning, tone of voice, visual style, content pillars, channel roles) setting governance and brand standards and training 10+ regional leads on them, so local teams could move faster without diluting the brand. ● Managed 10 direct reports and 10+ regional leads, with a $5M budget for creative, production, tools and freelancers; ran the social agency RFP and vendor contracts. ● Transformed the global ambassador program into a powerful owned and earned engine, elevating partnerships with Lewis Hamilton, Min Woo Lee, Colleen Quigley, Leylah Fernandez and Tara Davis-Woodhall while putting lululemon’s global community at the heart of its social strategy. ● Built a stronger link between social and sales, partnering with Product and Merchandising to turn key product launches and stories into social moments. Turned What’s New from a TikTok test into a weekly series averaging 100K+ views that helped drive sell-through for key styles. ● Ran FURTHER, a six-day live social storytelling event and the most complex social activation lululemon had attempted: 64M impressions and 1M engagements. ● Connected the brand to culture, leading social for the Align Dupe Swap, a real-time response to dupe culture that delivered an 8% lift in brand awareness and 1.7B potential earned impressions. ● Built a crisis management system (alerts, benchmarks, reporting formats and escalation processes) that got the brand ahead of reputational issues, guided it through multiple crises and informed product, marketing and retail decisions. ● Rebuilt CEO Calvin McDonald's social program: set his topics and channel roles, established him as a key voice on LinkedIn, and turned his Instagram into a direct line to employees.U
Head of Global Social Media
Uber & Uber EatsDec 2018 - Apr 2021 • 2 yrs 5 mos● Joined when social was where Uber was most criticized, and a channel the company feared. Made it the brand's main tool for rebuilding trust, using real stories from riders, drivers and cities to show Uber's impact. ● Grew Uber's Instagram 10x (~100K to 1M+) and Twitter from ~400K to 1M+, supported Uber Eats' growth to 500K+ on Instagram, and launched both brands on TikTok. ● Made social Uber's go-to channel for product news, launching rider safety features and Uber Eats updates, and led tentpole campaigns around the IPO, the Super Bowl, CES and Uber's own Go-Get events. ● Led social through COVID-19 with an action-over-ads approach that showed people Uber could be trusted, including Move What Matters, which won Best in Show at Adweek's 2021 Media Plan of the Year. ● Inherited a distributed social team of 50+ and designed a new global team structure of 18 across NA, EMEA and APAC, operated off one strategy, process and toolset; led 5 direct reports and regional leads with a $3M budget.F
SVP, Digital & Communications Strategy
FleishmanHillardJan 2018 - Dec 2018 • 1 yr● Senior client lead for Google, Android and YouTube; led the agency's strategy and innovation practice across brand, social, influencer, crisis communications and measurement.S
Global Social Media Manager
SuperdrySep 2016 - Jan 2018 • 1 yr 5 mos● Built an award-winning social and influencer strategy and Superdry's first full-funnel paid social program; drove a 300% increase in social-attributed ecommerce sales, doubled the global community and grew monthly engagement 400%.M
Digital & Social Media Marketing Manager
Mountain HardwearOct 2015 - Sep 2016 • 1 yr● Owned social, web, PR and influencer strategy for the outdoor brand, partnering with athletes and creators on product and seasonal campaigns.F
Digital Communications, Managing Supervisor
FleishmanHillardApr 2014 - Oct 2015 • 1 yr 7 mos● Ran social and communications campaigns for Google, GoPro and Visa.C
Head of Digital
Cicero (now Havas)Apr 2007 - Jul 2013 • 6 yrs 4 mos● Early digital hire; built the agency's digital and social practice from the ground up.Education
N
Newcastle University
MA, European Studies2006N
Newcastle University
BA, Political Science2005How Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Interim Head of Social | Global Brand & Social Strategy Leader | Creator Partnerships & Community
Hands-on brand and social leader who has built and scaled transformative programs inside complex global organizations including Uber, lululemon and Neko Health. Helps organizations clarify what social can do, then builds strategy, creative, team and operations to deliver at the speed social requires—driving community growth, engaged audiences, and measurable outcomes such as sales, trust and cultural relevance.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Chris are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Chris Jackson
Community Manager
Projects
Work History
N
Interim Head of Social
Neko Health● Reported to the CEO, leading Neko’s social and influencer strategy across the UK and US. ● Grew the brand audience in five months across Instagram (200K to 350K), LinkedIn (50K to 87K) and X (1K to 12K), with a distinct voice and role for each platform. ● Scaled the creator and talent program to build earned buzz, delivering 48M views, 4,000+ pieces of creator content and 2M engagements in five months. Instagram and TikTok became Neko's top sources of attributed bookings. ● Led local growth strategy across Manchester, Birmingham and London, driving bookings through events, partnerships, influencers and community activation. ● Built the program with AI at its core, codifying brand voice, community standards and performance analysis into AI workflows (Claude, Nectar Social, Archive) that gave a lean team always-on community coverage and a shared view of performance across teams.L
Director, Global Content & Social Strategy
lululemonApr 2021 - Dec 2025 • 4 yrs 9 mos● Hired to scale social as lululemon expanded into new categories and international markets. Rebuilt the strategy to present lululemon as a global brand, with a new operating model: channel roles, regional structure, in-house creative and a creator-led ecosystem across organic, paid and earned. ● Grew lululemon’s social community from ~8M to 13M+ delivering 500M+ annual organic views. The approach was grounded in constant testing across formats, platforms and creators, including rapidly scaling TikTok to 1M and Threads to 800K. ● Created a global social and brand playbook (positioning, tone of voice, visual style, content pillars, channel roles) setting governance and brand standards and training 10+ regional leads on them, so local teams could move faster without diluting the brand. ● Managed 10 direct reports and 10+ regional leads, with a $5M budget for creative, production, tools and freelancers; ran the social agency RFP and vendor contracts. ● Transformed the global ambassador program into a powerful owned and earned engine, elevating partnerships with Lewis Hamilton, Min Woo Lee, Colleen Quigley, Leylah Fernandez and Tara Davis-Woodhall while putting lululemon’s global community at the heart of its social strategy. ● Built a stronger link between social and sales, partnering with Product and Merchandising to turn key product launches and stories into social moments. Turned What’s New from a TikTok test into a weekly series averaging 100K+ views that helped drive sell-through for key styles. ● Ran FURTHER, a six-day live social storytelling event and the most complex social activation lululemon had attempted: 64M impressions and 1M engagements. ● Connected the brand to culture, leading social for the Align Dupe Swap, a real-time response to dupe culture that delivered an 8% lift in brand awareness and 1.7B potential earned impressions. ● Built a crisis management system (alerts, benchmarks, reporting formats and escalation processes) that got the brand ahead of reputational issues, guided it through multiple crises and informed product, marketing and retail decisions. ● Rebuilt CEO Calvin McDonald's social program: set his topics and channel roles, established him as a key voice on LinkedIn, and turned his Instagram into a direct line to employees.U
Head of Global Social Media
Uber & Uber EatsDec 2018 - Apr 2021 • 2 yrs 5 mos● Joined when social was where Uber was most criticized, and a channel the company feared. Made it the brand's main tool for rebuilding trust, using real stories from riders, drivers and cities to show Uber's impact. ● Grew Uber's Instagram 10x (~100K to 1M+) and Twitter from ~400K to 1M+, supported Uber Eats' growth to 500K+ on Instagram, and launched both brands on TikTok. ● Made social Uber's go-to channel for product news, launching rider safety features and Uber Eats updates, and led tentpole campaigns around the IPO, the Super Bowl, CES and Uber's own Go-Get events. ● Led social through COVID-19 with an action-over-ads approach that showed people Uber could be trusted, including Move What Matters, which won Best in Show at Adweek's 2021 Media Plan of the Year. ● Inherited a distributed social team of 50+ and designed a new global team structure of 18 across NA, EMEA and APAC, operated off one strategy, process and toolset; led 5 direct reports and regional leads with a $3M budget.F
SVP, Digital & Communications Strategy
FleishmanHillardJan 2018 - Dec 2018 • 1 yr● Senior client lead for Google, Android and YouTube; led the agency's strategy and innovation practice across brand, social, influencer, crisis communications and measurement.S
Global Social Media Manager
SuperdrySep 2016 - Jan 2018 • 1 yr 5 mos● Built an award-winning social and influencer strategy and Superdry's first full-funnel paid social program; drove a 300% increase in social-attributed ecommerce sales, doubled the global community and grew monthly engagement 400%.M
Digital & Social Media Marketing Manager
Mountain HardwearOct 2015 - Sep 2016 • 1 yr● Owned social, web, PR and influencer strategy for the outdoor brand, partnering with athletes and creators on product and seasonal campaigns.F
Digital Communications, Managing Supervisor
FleishmanHillardApr 2014 - Oct 2015 • 1 yr 7 mos● Ran social and communications campaigns for Google, GoPro and Visa.C
Head of Digital
Cicero (now Havas)Apr 2007 - Jul 2013 • 6 yrs 4 mos● Early digital hire; built the agency's digital and social practice from the ground up.Education
N
Newcastle University
MA, European Studies2006N
Newcastle University
BA, Political Science2005How Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.