Chriselle Co

Product Designer • SF, CA, US

Adobe InDesign

User Research

Keynote

Adobe Photoshop

Mobile Design

Visual Design

Information Architecture

Marketing

Design Research

Adobe Illustrator

User Interface Design

User-Centered Design

User Flows

Adobe XD

Wireframing

Usability Testing

Figma

Graphic Design

Design Thinking

Design

Design Systems

Adobe Creative Suite

UI/UX Design

Product Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

Product Designer from Google @ ASG

3+ years of elevating user experiences, driving empathetic problem-solving, and refining visual consistency. Passionate in learning about complex products and design systems to craft innovative and impactful design solutions based on a deep understanding of user needs.

Projects

My portfolio

Portfolio built with Webflow. Showcased work experience from Google (via agency @ ASG), Pave (fast-growing fintech start-up), and Rise First (non-profit organization)See More

Work History

Associate Visual Designer

Advanced Systems Group, LLCNov 2021 - Present • 2 yrs 11 mos• Managed 10 projects weekly, resulting in a 75% boost on client satisfaction, team productivity, and project budgets • Unified 20+ brand identities across Google Cloud, Android, and Chrome platforms with millions of subscribers by refining visual consistency and accessibility on 200+ presentations, which led to a 10% increase in user engagement • Aligned with 50+ stakeholders’ feedback by rapidly translating technical concepts into high-quality deliverables using Google’s design language, which dropped the average revision count from V8 to V2 compared to previous third-party design agency • Leveraged design systems, graphic library, motion graphics, and feedback in crafting user-centered design solutions to visually help communicate complex issues like Generative AI videos that reached 200k+ views and increased by 20% in user engagement

Product Design Intern

PaveJul 2022 - Sep 2022 • 3 mos• Revamped visual library to add more user delight, build trust, and promote design consistency on Benchmark’s onboarding email campaign, resulting in a 5% increase conversion rate of customers integrating their HR systems through A/B testing • Delivered an onboarding user flow and modal prototype for the Compensation Plan (B2B SaaS product) familiarizing users what to expect before entering the product which improved overall customer experience and engagement • Led meetings with researchers, data scientists, product managers, engineers, and sales to understand the moving parts of the Benchmark product, identify its user and business needs, and propose constructive suggestions to increase HRIS conversion rate

UX Design Fellow

Rise FirstApr 2021 - Jul 2021 • 4 mos• Built an impactful storyline, minimized the user flow, and improved the usability of resources on the landing homepage to enhance first-generation, low-income students user experience • Validated data-driven decisions on end-to-end design process by conducting comprehensive user research methods, including 6 personas, user journeys, competitive analysis, 1500+ survey respondents, and 5 usability tests • Learned user needs and behaviors to design intuitive desktop and mobile wireframes, prototypes, and mockups based on findings

Graphic Designer

SFSU Campus RecreationMay 2019 - May 2020 • 1 yr 1 mo• Reached an entire student body by promoting print and digital media including illustrations, publications, ads, event posters, newsletters, print collateral, website, and social media stories and posts • Executed design tasks across 13 departments and liaised with supervisors, project managers, and team to promote events

Education

San Francisco State University

2017 - 2021

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