Top Talent like Christina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Christina Ko

Content Marketing Manager • Product Marketing Manager • User Researcher • New York, NY, US
Go-to-market Strategy
Content Strategy
Content Creation
Design
Canva
Available for hire fromNegotiable
Contracts
Content Strategist | Expertise in Data-Driven Insights, Platform Strategy, and User Research
Throughout my time studying and working in Korea, France, Spain, and the US, I have been fascinated by how digital technology shapes mass behavior across different societies. My masters and PhD research has focused on platform competition via M&As, digital transformation, viral content, and online user communities. Highlights: - Won the Best Paper Award at the 2021 Academy of Management Proceedings for a paper on how NASDAQ-100 companies compete in platform markets through M&As - Conducted commercial due diligence for a global Fortune 500 firm on a high-growth food startup - Developed frameworks for digital transformation as part of a global, Google-funded project - Created campaigns for brands such as Jo Malone, Chanel, and McDonalds - Launched an online video platform for one of the largest mass media companies in Korea, crafting the brand story and visual identity Please feel free to reach out on LinkedIn or via christinayrko@gmail.com if youd like to connect!

Work History

F

Freelance Content Strategist

FreelanceSynthesized results from competitor and user analysis to redefine product positioning and pricing for an online health coaching service; optimized Squarespace website based on content analytics for improved user retention. Increased engagement rate on Facebook and Instagram by 100% and 117%, respectively, by developing personas and a cohesive storytelling strategy which reshaped content images, graphics, caption copy, and email newsletter.
U

Ph.D. Research and Teaching Assistant

University of Minnesota - Carlson School of ManagementAug 2021 - Jan 2023 • 1 yr 6 mosAnalyzed data trends to identify key factors driving viral user-generated content on social media platforms such as Twitter and Facebook, generating insights for content strategy and engagement optimization. Used R to manipulate data sets (20 M+ data points) from businesses databases such as KLD and Compustat. Created presentations for 4 MBA and undergraduate classes on entrepreneurship and international business by researching business frameworks and 50+ case studies; evaluated student business plans, case analyses, and exams.
T

Graduate Research and Teaching Assistant

The Graduate School of Business Seoul National UniversityMar 2018 - Jul 2021 • 3 yrs 5 mosLed a team of 4 on an award-winning paper analyzing the strategic differences underlying the 1,897 acquisitions announced between 2010 and 2019 by platform and non-platform firms listed in the NASDAQ-100. Spearheaded a global, Google-funded publication on digital transformation aiming to educate and present actionable solutions to AI, automation, and evolving workplace norms for policymakers and executives.
A

Consulting Intern

A.T. KearneyJan 2019 - Feb 2019 • 2 mosConducted commercial due diligence on a high-growth digital media startup for an industry leader in multimedia retail, which resulted in a $4.1 million investment, the largest made during the startup's series B funding. Enabled a successful product collaboration between the client and the target by researching food industry trends synergistic with evolving commerce models (video commerce, live commerce, t-commerce, and mobile commerce) that would allow the client to expand its customer base to millennials and gain a competitive edge in e-commerce. Analyzed the financial statements of leading video commerce players to calculate the size and structure of key markets in China, Korea, Japan, Vietnam, and the U.S.
F

Public Relations/Crisis Management Intern

FleishmanHillardJul 2018 - Aug 2018 • 2 mosSelected as the only intern to work directly under the Managing Director to develop crisis management strategies for Schindler Group, which filed a $246 million ISD (investor-state dispute) suit against the Korean government. Closely monitored the tone of global and domestic media and created detailed reports on new government policies and the rapidly changing political climate amidst a growing number of ISD cases, which required a thorough understanding of South Korean chaebol (family-run conglomerates) and recapitalization plans. Wrote twice-daily media reports for McDonald's Korea to inform the CEO of frequent labor disputes, industry trends, and the impact of anniversary promotions. Created campaigns and press releases for McDonald's Korea for their 30th anniversary, Big Mac's 50th anniversary, and the record-breaking launch of the Corn Pie, which sold 2 million units in 26 days.

Education

U

University of Minnesota - Carlson School of Management

Doctor of Philosophy - PhD, Business AdministrationAug 2021 - Jan 2023
S

Seoul National University

Master of Science - MS, Strategy and International Management2018 - 2020
H

Harvard Business School Online

Business Administration and Management, General2017 - 2018
T

The Johns Hopkins University

Bachelor of Arts - BA, Writing Seminars, International Relations and Affairs2013 - 2017
S

Sciences Po

Bachelors Degree, International Relations and Affairs2016
L

Lingua Globe

Spanish Language and Literature2014 - 2015
Y

Yonsei University

Bachelor of Arts - BA, International Relations and Affairs2014
N

Northwood High School

High School2009 - 2013
M

Medill-Northwestern Summer Journalism Institute

2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Content Strategist | Expertise in Data-Driven Insights, Platform Strategy, and User Research
Throughout my time studying and working in Korea, France, Spain, and the US, I have been fascinated by how digital technology shapes mass behavior across different societies. My masters and PhD research has focused on platform competition via M&As, digital transformation, viral content, and online user communities. Highlights: - Won the Best Paper Award at the 2021 Academy of Management Proceedings for a paper on how NASDAQ-100 companies compete in platform markets through M&As - Conducted commercial due diligence for a global Fortune 500 firm on a high-growth food startup - Developed frameworks for digital transformation as part of a global, Google-funded project - Created campaigns for brands such as Jo Malone, Chanel, and McDonalds - Launched an online video platform for one of the largest mass media companies in Korea, crafting the brand story and visual identity Please feel free to reach out on LinkedIn or via christinayrko@gmail.com if youd like to connect!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Christina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Christina Ko

Content Marketing Manager • Product Marketing Manager • User Researcher • New York, NY, US
Go-to-market Strategy
Content Strategy
Content Creation
Design
Canva
Available for hire fromNegotiable
Contracts

Work History

F

Freelance Content Strategist

FreelanceSynthesized results from competitor and user analysis to redefine product positioning and pricing for an online health coaching service; optimized Squarespace website based on content analytics for improved user retention. Increased engagement rate on Facebook and Instagram by 100% and 117%, respectively, by developing personas and a cohesive storytelling strategy which reshaped content images, graphics, caption copy, and email newsletter.
U

Ph.D. Research and Teaching Assistant

University of Minnesota - Carlson School of ManagementAug 2021 - Jan 2023 • 1 yr 6 mosAnalyzed data trends to identify key factors driving viral user-generated content on social media platforms such as Twitter and Facebook, generating insights for content strategy and engagement optimization. Used R to manipulate data sets (20 M+ data points) from businesses databases such as KLD and Compustat. Created presentations for 4 MBA and undergraduate classes on entrepreneurship and international business by researching business frameworks and 50+ case studies; evaluated student business plans, case analyses, and exams.
T

Graduate Research and Teaching Assistant

The Graduate School of Business Seoul National UniversityMar 2018 - Jul 2021 • 3 yrs 5 mosLed a team of 4 on an award-winning paper analyzing the strategic differences underlying the 1,897 acquisitions announced between 2010 and 2019 by platform and non-platform firms listed in the NASDAQ-100. Spearheaded a global, Google-funded publication on digital transformation aiming to educate and present actionable solutions to AI, automation, and evolving workplace norms for policymakers and executives.
A

Consulting Intern

A.T. KearneyJan 2019 - Feb 2019 • 2 mosConducted commercial due diligence on a high-growth digital media startup for an industry leader in multimedia retail, which resulted in a $4.1 million investment, the largest made during the startup's series B funding. Enabled a successful product collaboration between the client and the target by researching food industry trends synergistic with evolving commerce models (video commerce, live commerce, t-commerce, and mobile commerce) that would allow the client to expand its customer base to millennials and gain a competitive edge in e-commerce. Analyzed the financial statements of leading video commerce players to calculate the size and structure of key markets in China, Korea, Japan, Vietnam, and the U.S.
F

Public Relations/Crisis Management Intern

FleishmanHillardJul 2018 - Aug 2018 • 2 mosSelected as the only intern to work directly under the Managing Director to develop crisis management strategies for Schindler Group, which filed a $246 million ISD (investor-state dispute) suit against the Korean government. Closely monitored the tone of global and domestic media and created detailed reports on new government policies and the rapidly changing political climate amidst a growing number of ISD cases, which required a thorough understanding of South Korean chaebol (family-run conglomerates) and recapitalization plans. Wrote twice-daily media reports for McDonald's Korea to inform the CEO of frequent labor disputes, industry trends, and the impact of anniversary promotions. Created campaigns and press releases for McDonald's Korea for their 30th anniversary, Big Mac's 50th anniversary, and the record-breaking launch of the Corn Pie, which sold 2 million units in 26 days.

Education

U

University of Minnesota - Carlson School of Management

Doctor of Philosophy - PhD, Business AdministrationAug 2021 - Jan 2023
S

Seoul National University

Master of Science - MS, Strategy and International Management2018 - 2020
H

Harvard Business School Online

Business Administration and Management, General2017 - 2018
T

The Johns Hopkins University

Bachelor of Arts - BA, Writing Seminars, International Relations and Affairs2013 - 2017
S

Sciences Po

Bachelors Degree, International Relations and Affairs2016
L

Lingua Globe

Spanish Language and Literature2014 - 2015
Y

Yonsei University

Bachelor of Arts - BA, International Relations and Affairs2014
N

Northwood High School

High School2009 - 2013
M

Medill-Northwestern Summer Journalism Institute

2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.