Christine Lee

With a Master of Fine Arts in Graphic Design from the California Institute of the Arts and a Bachelor of Arts in Studio Art from Binghamton University, I have built a robust career in the creative industry. Since 2016, I have been working as a freelance Art Director and Graphic Designer, offering innovative design solutions and creative direction to a diverse clientele. My experience includes freelance roles at renowned agencies such as Publicis Groupe, Edelman, and McCann Worldgroup, where I contributed to creative campaigns and visual strategies. Additionally, I served as an Interactive Designer at Seamless.com, focusing on user interface design and enhancing user experiences. My diverse background in both agency and freelance environments has equipped me with a versatile skill set, enabling me to deliver compelling visual content and strategic design solutions.

Projects

Alteos Brand Refresh: Elevating a Tech-Forward Insurance Brand

In 2023, I partnered with Alteos, a Berlin-based insurance-tech company, to revitalize their brand identity. Originally a start-up, Alteos needed a refreshed look to reflect its growth and future-focused vision. I developed the concept "safe + sicher," emphasizing feelings of safety and security, which are essential in the insurance industry. Problem Alteos's existing brand no longer resonated with its evolved identity and customer expectations. They required a modern design system communicating trust and innovation to engage a broader audience. My Contributions I crafted a cohesive brand strategy, utilizing Figma and visual design skills. I created an inviting and cutting-edge design system that aligns with Alteos's customer-centric approach. Outcomes The refreshed brand successfully positioned Alteos as a tech-savvy, reliable choice in the insurance market, enhancing customer perception See More

Revamping Material's Brand Identity

Material, a brand known for its high-end, sustainable kitchenware, required a comprehensive rebranding to enhance its market presence and communicate its core values more effectively. Problem The existing branding of Material did not fully encapsulate the brand's commitment to design, versatility, and sustainability. This lack of clear brand messaging was hindering customer engagement and market differentiation. My Contributions I led the rebranding initiative by crafting a strategic brand identity. My role involved developing visual designs, UX/UI elements, and presentation materials that aligned with the brand's ethos. Additionally, I designed social media newsletters to maintain consistent communication with the audience. Outcomes The rebranding significantly improved Material's market positioning, resulting in increased customer engagement and brand recognition.See More

Transforming CommonBond: A Fin-Tech Rebrand Success

I was part of a team that executed a rebrand for CommonBond, a fin-tech company dedicated to making student loans more accessible and affordable. Problem CommonBond needed a brand overhaul to better communicate its unique value proposition of simplifying the student loan process. The existing brand lacked clarity and failed to resonate with its target audience. My Contributions As the Design Lead, I spearheaded the brand strategy and visual design. I utilized skills in InDesign, Photoshop, and Figma to craft a modern brand language. I managed a team of five to ensure cohesive execution across all platforms, including social media. Outcomes The rebrand successfully positioned CommonBond as a transparent and approachable leader in the student loan industry. The new visual identity and messaging significantly enhanced brand recognition and engagement, driving increased customer engagement. See More

Work History

Art Director/Graphic Designer

FreelanceWorked as an Art Director and Graphic Designer, providing creative direction and design solutions for various clients.

Freelance Art Director

Publicis GroupeJan 2015 - Dec 2015 • 1 yrProvided freelance art direction, contributing to creative campaigns and visual strategies.

Freelance Art Director

EdelmanDec 2014 - Mar 2015 • 4 mosWorked as a freelance art director, developing creative concepts and designs for various projects.

Freelance Senior Designer

McCann WorldgroupOct 2014 - Nov 2014 • 2 mosServed as a freelance senior designer, creating visual content and supporting design initiatives.

Interactive Designer

Seamless.comAug 2014 - Oct 2014 • 3 mosWorked as an interactive designer, focusing on user interface design and enhancing user experience.

Education

California Institute of the Arts

MFA, Graphic Design2005 - 2007

Binghamton University

BA, Studio Art

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Freelance Art Director & Graphic Designer

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Members of our team are available to help you speed through the hiring process.

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Christine Lee

Graphic Designer • Creative & Brand Strategist • Product Designer • Leipzig, SN, DE

Start-ups

Brand Development

Advertising

Graphic UI

UI/UX Design

Graphic Design

Marketing

Illustration

Brochure Design

Presentation Design

Microsoft Office

Figma

inDesign

Illustrator

Adobe Creative Suite

Photoshop

Available for hire fromNegotiable

Contracts

Projects