Christopher Hightower

Project Manager

Creative & Brand Strategist

Content Marketing Manager

Orlando, FL, US

Open to relocation

Project Management

Project Development

Brand Strategy

Strategy & Business Development

Content Strategy

Content Creation

Event Management

Event Coordination

Organization

Planning

Budgeting

Asana

Microsoft Project

Available for hire fromNegotiable

Contracts

Full-Time Roles

Project Management | Brand Strategy | Production

I am a PMP-certified Project Manager and Strategist passionate about helping teams and organizations reach their highest potential. With a strong background in managing complex, cross-functional projects, I have a track record of achieving strategic goals and delivering meaningful results. My approach combines analytical expertise and clear communication, ensuring that each project not only meets but exceeds expectations. I’m dedicated to continuous improvement and am always looking for innovative ways to enhance processes and support organizational success, while delivering quality outcomes that truly make an impact.

Projects

Honeybook

Project Objective Honeybook was looking for a partner to assist in defining its customer, services, and category. The objective was to foster community building by clearly identifying and describing the Honeybook customer. The company aimed to distinguish its services from other service-based business providers and gig workers while establishing itself as a market leader in a unique category. Solution The work with Honeybook highlights the significance of clearly defining a target customer, differentiating services, and positioning within a market to establish industry leadership. I, along with my team, kicked off by engaging with the Honeybook team, customers, investors, and partners, conducting extensive research to understand the mindset of business owners offering contracted services. I recognized the independent spirit driving these individuals and crafted a category and community unique to Honeybook. "Independent Businesses" This came to life with my team through a visual and verbal brand identity applied to all Honeybook touchpoints, including a video campaign. Outcome Our continued collaboration with Honeybook is a key component of their brand relaunch in early 2023. Remarkably, the company's valuation surged over 8 times during our involvement. ‍ Work Completed Verbal Brand Identity Visual Brand Identity Renaming Workshop Manifesto Video Production Video Campaign StrategySee More

Altro Finance

Project Objective Previously Perch Credit, Altro is a credit-building platform that maximizes the value of your subscriptions. With a dynamic market entrance characterized by a seed investment and a public endorsement from Jay-Z's Marcy Ventures, the company faced the challenge of establishing a brand capable of resonating with and meeting the expectations of the 150,000 individuals eagerly waiting to join its waitlist. Solution After their Series A round, I collaborated with a team to institute a comprehensive rebranding initiative encompassing a new name, logo mark, website, launch strategy, and an ongoing go-to-market approach. The team brought the brand to life through a manifesto video, user-centric audio stories, and the vision of the team and photographer Maya Iman, capturing the strength and unity of Altro's community. In early 2022, Perch transformed into Altro, emerging as a bold, people-focused, and empowering brand with a mission to democratize financial empowerment. Outcome Investors pinpointed this endeavor as a pivotal factor influencing their financial commitment. The primary focus now revolves around the nationwide rollout of their services in the United States. The team convened a summit in Washington, D.C., featuring prominent policy makers and leaders in the fintech sector to explore opportunities for underserved and underbanked populations. Altro's achievements were acknowledged when it was awarded the Bronze Stevie Award for Company of the Year in Financial Services Work Completed Company Renaming Verbal Brand Strategy Visual Brand Strategy Website Strategy, Design and Development Project Mangement Manifesto Video Production Photography Production Event Collateral Production Social Media Strategy and ExecutionSee More

Work History

Project Management and Marketing Consultant

Self Employed- Developed and implemented strategic plans to enhance audience engagement and optimize business processes. - Led cross-functional projects involving business process optimization, communications refinement, and change management. - Successfully managed stakeholder relationships and provided strategic and tactical thought partnership to drive project delivery. - Conducted regular meetings with project teams, documented progress, and reported status to stakeholders. - Proposed and influenced business solutions, and negotiated deliverables and requirements impacting multiple business customers or functions. Clients: Florida Symphony Youth Orchestras, Broccoli City Music Festival, Earth in Color

Production Coordinator

WestJul 2021 - Mar 2023 • 1 yr 9 mos- Managed 3-6 projects simultaneously with budgets ranging from $50,000 to $500,000+ using agile, waterfall, and hybrid methodologies. - Planned, designed, and executed project plans, ensuring scope, timelines, and budgets were met, and managed risks and issues effectively. - Assisted in managing relationships with customers, project managers, IT and business staff, and all levels of management. - Facilitated meetings with customers to actively solicit, analyze, and document customer requirements, defining the business problem and primary objectives. - Developed and improved business processes, assisting with the development of informative “value-based” metrics within IT and business functions. - Created process flow mapping, studying system capabilities, and identifying current and future state processes. Key Clients: Honeybook, Altro Finance, Inaru Cacao, Glydways

Brand Strategist

WestFull-time EmployeeJan 2021 - Jul 2021 • 7 mos- Led strategic branding projects for companies across various industries, significantly increasing investor interest and customer acquisition. - Analyzed market trends and synthesized new brand value opportunities, contributing to company growth and success - Acted as liaison to assist in identifying process improvements, solution design, testing, and implementation of technically based projects of various sizes, scope, and complexity.

Digital Strategy and Analytics Intern

Label LogicInternMar 2020 - Jun 2020 • 4 mos- Formulate strategies to expand artists’ current audience into broader markets using social media. - Utilize software such as NextBigSound and Spotify for Artists to track fan engagement over streaming platforms. - Communicate with sponsors on behalf of artists to create beneficial partnerships for both parties

UCLA Library Communications and Events Coordinator

University of California, Los AngelesJun 2017 - Jun 2020 • 3 yrs 1 mo- Improve the usage, layout, and workflow within the product management tool of our office Confluence website, increasing team communication and workflow. - Facilitate meetings with event sponsors to plan events, exhibits, and outreach opportunities, including developing marketing plans, developing event logistics, securing AV tech, and documentation. - Ownership of social media accounts. Create and maintain a posting schedule, develop content strategy, create content with consistent messaging using Adobe Suite and Canva, and post content across all social media platforms (Twitter, Facebook, and Instagram).

Education

University of California, Los Angeles

Bachelor's

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