Claire Harrison

Email Marketing Specialist • Kenyatta Road, Kiambu County, KE

Available for hire fromNegotiable

Contracts

Virtual Assistant | Lead Generation Expert

With a diverse professional background, I have honed my skills across various domains. As a Virtual Assistant at Upwork since December 2022, I specialize in lead generation, digital marketing, and email marketing, driving traffic and nurturing customer relationships through targeted strategies and compelling campaigns. Prior to this, I served as a Quality Assurance Agent at LDG Reliance LLC from February to November 2023, where I conducted audits, provided feedback, and collaborated on training programs to enhance customer care performance. From January 2019 to November 2022, I worked as a Legal Assistant at B.M Kanyiri Advocates and Co., preparing legal documents, managing case files, and conducting legal research. My roles have consistently involved a blend of creativity, analytical thinking, and effective communication, enabling me to support clients and teams in achieving their goals.

Work History

Virtual Assistant

UpworkAs a virtual assistant specializing in lead generation, digital marketing, and email marketing, I play a crucial role in assisting clients with their online presence and customer acquisition strategies. My responsibilities encompass a diverse range of tasks aimed at driving traffic, generating leads, and nurturing customer relationships. In lead generation, I employ various techniques such as targeted advertising campaigns, search engine optimization (SEO), and content marketing to attract potential customers to my clients' businesses. This involves researching target demographics, identifying key market segments, and developing tailored strategies to engage with prospects effectively. Within digital marketing, I leverage platforms like social media, Google Ads, and affiliate marketing to increase brand visibility and drive conversions. I craft compelling ad copy, design eye-catching visuals, and monitor campaign performance to optimize results and maximize return on investment for my clients. Email marketing was another essential aspect of my role, where I craft engaging email campaigns to nurture leads and foster customer loyalty. This includes creating segmented email lists, designing visually appealing templates, and crafting personalized messages to resonate with recipients. I also implemented automated workflows and A/B testing to continually refine and improve campaign effectiveness. Additionally, I provide ongoing support to clients by analyzing data metrics, generating reports, and offering strategic insights to inform decision-making and drive business growth. I maintained open communication channels to address client concerns promptly and adapt strategies as needed to achieve desired outcomes. Overall, my role as a virtual assistant in lead generation, digital marketing, and email marketing involved a blend of creativity, analytical thinking, and effective communication to help clients reach their target audience and generate quality leads.

Quality Assurance Agent

LDG Reliance LLCFeb 2023 - Nov 2023 • 10 mosConducted regular quality assurance audits on customer care interactions to ensure adherence to company standards and policies. Developed and implemented quality assurance procedures and guidelines for customer care agents. Provided feedback and coaching to customer care agents based on audit findings to improve performance and customer satisfaction. Analyzed customer care data and trends to identify areas for improvement and training needs. Collaborated with training department to develop and deliver training programs for customer care agents. Monitored and evaluated customer care agents' performance metrics, such as call handling time, first call resolution, and customer satisfaction scores. Conducted regular calibration sessions with supervisors and team leads to ensure consistency in evaluation and scoring of customer interactions. Identified and escalated systemic issues or trends affecting customer satisfaction to management for resolution. Collaborated with other departments, such as product development and marketing, to provide insights and recommendations for improving customer experience. Stayed updated on industry best practices and emerging trends in customer service and quality assurance to continuously improve processes and standards. Maintained accurate records of quality assurance audits, feedback, and performance metrics for reporting purposes. Acted as a liaison between customer care agents and management to address concerns and implement changes to improve performance and customer satisfaction.

Legal Assistant

B.M Kanyiri Advocates and Co.Jan 2019 - Nov 2022 • 3 yrs 11 mosPreparation of Legal Documents: Conducted research to gather relevant information for document preparation. Reviewed and proofread documents to ensure accuracy and adherence to legal standards. Communication: Interacted with clients via phone, email, and in-person meetings to gather necessary information. Scheduled appointments, maintained calendars, and managed client correspondence. Provided updates to clients regarding case status and upcoming legal proceedings. Case Management: Assisted in the organization and maintenance of case files and legal documents. Prepared and filed legal documents with courts and administrative agencies. Legal Research: Conducted legal research using online databases and resources. Summarized findings and prepared memos outlining relevant legal issues. Administrative Support: Managed attorney calendars, scheduled appointments, and coordinated meetings. Handled incoming and outgoing mail, including distribution and filing of documents. Court Support: Assisted attorneys in preparation for court hearings and trials. Arranged for witnesses and managed logistical details for court appearances. Collaboration with Legal Team: Collaborated with other legal assistants and attorneys to streamline workflow and ensure efficiency. Participated in team meetings and provided input on case strategy and legal issues. Continuing Education: Stayed updated on changes in laws and regulations relevant to assigned practice areas. Participated in training sessions and continuing education programs to enhance legal knowledge and skills. Confidentiality and Ethics: Maintained strict confidentiality regarding client information and case details. Adhered to ethical standards and professional codes of conduct in all aspects of work.

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