Claudia L.

Social Media Marketing Specialist • Brand Designer • Graphic Designer • Jacksonville, FL, US

Google Analyics

Online Marketing

HTML/CSS

Web Analytics

Websites

Content Management

Content Creation

Facebook Ads

Reels

Intercultural Communication

Ad Copy

Campaign Marketing

Integrated Marketing

Blog Marketing

Podcast Marketing

Influencer Outreach

Copywriting

Brand Strategy

Illustrator

Memes

Marketing

Web Design

Photoshop

Adobe Photoshop

Short Video Ads

inDesign

Adobe Creative Suite

Available for hire fromNegotiable

Contracts

Marketing Leader | Founder | Digital Strategist

With a robust educational background in marketing and digital media, including an MBA from Mercy University and a BBA from The College of Westchester, I have cultivated a diverse career in marketing and operations. As the Founder of The Less Than 1% Club, I am dedicated to bridging the networking and collaboration gap for BIPOC professionals. My role as Digital Marketing and Operations Manager at Black Health Matters involves managing web development, creating SOPs, and developing targeted social media campaigns. Previously, I served as Marketing Director at GoDirectDeals, overseeing advertising and brand assets, and as Marketing Supervisor and Coordinator at Janome America, Inc., where I managed brand assets, social content, and marketing campaigns. My experience spans website management, social media strategy, and video production, all aimed at fostering professional growth and community support.

Projects

Portfolio of Work

Check out my work! Previous campaigns, designs, blogs, results, and more.

Work History

Founder

The Less Than 1% ClubMar 2024 - Present • 7 mosBuild a community dedicated to addressing the gap in networking, in-field learning, and collaboration among BIPOC professionals in marketing, operations, and entrepreneurship. Create a space that not only fosters professional growth but also cultivates a supportive ecosystem where BIPOC students, professionals, and leaders can thrive.

Digital Marketing and Operations Manager

Black Health MattersJul 2022 - Present • 2 yrs 3 mosManage website design, development, integrations, and landing pages. Create SOPs for project management, operations, and marketing. Develop health condition-specific social media campaigns for Fortune 500 pharmaceutical clients. Execute video editing, marketing material design, and template development. Oversee support agency for web development, IT, and security, and contribute to making the healthcare landscape a better place for the Black community.

Marketing Director

GoDirectDealsMay 2021 - Feb 2022 • 10 mosManage and generate advertising, brand assets, social content, sales materials, and marketing campaigns. Monitor initiatives of contract workers. Maintain custom website & Shopify.

Marketing Supervisor

Janome America, Inc.Aug 2020 - May 2021 • 10 mosManage and generate brand assets, social content, sales materials, and marketing campaigns. Manage and maintain advertising, partner relationships, remote teams, ambassadors, and keep service agreements updated. Manage in-house videography, photography, graphic design, and printing.

Marketing Coordinator

Janome America, Inc.Sep 2019 - Aug 2020 • 1 yrWork as Marketing Coordinator to develop company image, coordinate with social media to develop following and content, make updates to websites as necessary for multiple brands. Recruit brand endorsers. Some customer service relations via email. Collaborate with external brands to bring further accreditation to company. Work with several different teams to develop new ways to educate consumer and provide informative tutorials and directions. Work with different teams to provide assistance with product development. Develop press releases as necessary. Provide updated information on digital advertising analytics and provide budget information for digital advertising campaigns. Collaborate with videography team on new video advertising ideas. Utilize company-owned software as well as WordPress, Google ads, and the Adobe Programs as required.

Education

Mercy University

Master of Business Administration - MBA, Marketing2019 - 2020

The College of Westchester

Bachelor of Business Administration - BBA, Marketing, Digital Media2017 - 2018

The College of Westchester

Associates of Applied Science, Digital Communication and Media/Multimedia2015 - 2017

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