Top Talent like Cory are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cory Williams

Social Media Marketing Specialist •
Creative Thinking
Brand Strategy
Creative Marketing
Sales Management
LinkedIn
Social Media Management
Social Media Marketing
Social Media
Available for hire fromNegotiable
Contracts
Social Media & Brand Marketing | Social Lead
Experienced marketer, problem solver, and self-starter with a proven track record for driving results and terrible puns. Big fan of empathy, mentorship, and Oxford commas. With over 12 years of experience in brand and social media marketing, I lead the social media and influencer marketing team at Handshake, the top network for early talent recruiting. My goal is to make Handshake culturally relevant and drive engagement across our B2B and B2C social-first audiences. VERTICAL EXPERIENCE Health & Wellness | CPG | EdTech | Fitness | Financial Services | Beer & Alcohol | Entertainment | Insurance | Non-Profit | SMB | Food & Beverage | Higher Education | Lawn & Garden | Outdoor Apparel PROFESSIONAL EXPERIENCE HIGHLIGHTS Social Media Marketing | Brand Strategy | Content Strategy | Channel Strategy | Community Management | Cross-functional Collaboration | Integrated Campaign Planning | Video Production | Analytics & Measurement | Influencer Management | Paid Media Management | Process Improvement | Executive Communications PLATFORMS Facebook | Instagram | TikTok | YouTube | Twitter | Pinterest | Snapchat | Discord | LinkedIn | Spotify

Work History

H

Head of Social Media & Influencer Marketing

HandshakeLead organic social media and influencer marketing communications strategy, resulting in a 30% YOY growth in engagement rate across channels for Handshake's three-sided marketplace. Hired as part of the Brand Marketing team to help meet goals for engagement, community growth, and a deeper relationship with Gen Z students. Execute over 145 influencer partnerships, resulting in a 55% average follower growth MoM for Handshakes TikTok. Drive brand awareness through a 68% increase in average content virality rate on Instagram. 5x increase in average LinkedIn engagement rate through strategic planning, content ideation, and creative improvements. Establish executive thought leadership strategy resulting in 20% increase in following to drive brand awareness and establish expertise.
T

Connections and Consumer Engagement Manager

The Scotts Miracle-Gro CompanyFeb 2022 - May 2022 • 4 mosDeveloped and executed social media strategy, voice, and platform approach across new and existing social channels for Miracle-Gro, Bonnie Plants, Ortho, and Tomcat brands. Partnered with key business stakeholders in customer insights, consumer services, creative, product, paid media, and corporate communications. Wrote and refined creative briefs to ensure social-first content is briefed and delivered by agency partners. Managed and coached team of two social media analysts, community lead, content strategist.
T

Social Media Lead

The Scotts Miracle-Gro CompanyFeb 2021 - Feb 2022 • 1 yr 1 moAwarded 'Rookie of the Year' in 2021, seven months into the role, out of 100+ new marketing team members due to cross-functional collaboration marketing excellence in a matrixed organization. Developed and implemented innovative social media strategies to deepen consumer engagement across social media platforms. Fostered strong team identity and cross-functional collaboration, driving leadership and strategic alignment across brand, creative, and communications departments to elevate brand presence and impact. Early adopter to new social platforms and tools resulted in an innovative Facebook group for gardeners with 70% average growth month over month to achieve community growth goals.
T

Freelance Brand Marketing Strategist

The Sasha GroupNov 2020 - Feb 2021 • 4 mosAs a Freelance Brand Marketing Strategist, likely contributed to developing and executing brand marketing strategies, providing insights and recommendations to clients, and supporting various marketing initiatives.
M

Account Director

Motive: A Project WorldWide AgencyAug 2020 - Oct 2020 • 3 mosAdvised clients on brand campaigns, social media, content marketing, digital marketing, and influencer campaigns, achieving significant business results for brands like Ruffles, Brisk Iced Tea, and Activia Yogurt, and e-commerce outdoor apparel brands. Developed and executed holistic social content strategies across multiple platforms, ensuring consistent brand engagement. Produced real-time social engagement strategies and social-first campaigns. Led cross-functional teams and collaborated with various departments to develop briefs, integrated campaigns, manage budgets, and provide consistent insights on performance. Build paid media strategies that aligned with client business objectives.

Education

V

Virginia Tech

Bachelor's Degree, Communication2007 - 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Social Media & Brand Marketing | Social Lead
Experienced marketer, problem solver, and self-starter with a proven track record for driving results and terrible puns. Big fan of empathy, mentorship, and Oxford commas. With over 12 years of experience in brand and social media marketing, I lead the social media and influencer marketing team at Handshake, the top network for early talent recruiting. My goal is to make Handshake culturally relevant and drive engagement across our B2B and B2C social-first audiences. VERTICAL EXPERIENCE Health & Wellness | CPG | EdTech | Fitness | Financial Services | Beer & Alcohol | Entertainment | Insurance | Non-Profit | SMB | Food & Beverage | Higher Education | Lawn & Garden | Outdoor Apparel PROFESSIONAL EXPERIENCE HIGHLIGHTS Social Media Marketing | Brand Strategy | Content Strategy | Channel Strategy | Community Management | Cross-functional Collaboration | Integrated Campaign Planning | Video Production | Analytics & Measurement | Influencer Management | Paid Media Management | Process Improvement | Executive Communications PLATFORMS Facebook | Instagram | TikTok | YouTube | Twitter | Pinterest | Snapchat | Discord | LinkedIn | Spotify

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Cory are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cory Williams

Social Media Marketing Specialist •
Creative Thinking
Brand Strategy
Creative Marketing
Sales Management
LinkedIn
Social Media Management
Social Media Marketing
Social Media
Available for hire fromNegotiable
Contracts

Work History

H

Head of Social Media & Influencer Marketing

HandshakeLead organic social media and influencer marketing communications strategy, resulting in a 30% YOY growth in engagement rate across channels for Handshake's three-sided marketplace. Hired as part of the Brand Marketing team to help meet goals for engagement, community growth, and a deeper relationship with Gen Z students. Execute over 145 influencer partnerships, resulting in a 55% average follower growth MoM for Handshakes TikTok. Drive brand awareness through a 68% increase in average content virality rate on Instagram. 5x increase in average LinkedIn engagement rate through strategic planning, content ideation, and creative improvements. Establish executive thought leadership strategy resulting in 20% increase in following to drive brand awareness and establish expertise.
T

Connections and Consumer Engagement Manager

The Scotts Miracle-Gro CompanyFeb 2022 - May 2022 • 4 mosDeveloped and executed social media strategy, voice, and platform approach across new and existing social channels for Miracle-Gro, Bonnie Plants, Ortho, and Tomcat brands. Partnered with key business stakeholders in customer insights, consumer services, creative, product, paid media, and corporate communications. Wrote and refined creative briefs to ensure social-first content is briefed and delivered by agency partners. Managed and coached team of two social media analysts, community lead, content strategist.
T

Social Media Lead

The Scotts Miracle-Gro CompanyFeb 2021 - Feb 2022 • 1 yr 1 moAwarded 'Rookie of the Year' in 2021, seven months into the role, out of 100+ new marketing team members due to cross-functional collaboration marketing excellence in a matrixed organization. Developed and implemented innovative social media strategies to deepen consumer engagement across social media platforms. Fostered strong team identity and cross-functional collaboration, driving leadership and strategic alignment across brand, creative, and communications departments to elevate brand presence and impact. Early adopter to new social platforms and tools resulted in an innovative Facebook group for gardeners with 70% average growth month over month to achieve community growth goals.
T

Freelance Brand Marketing Strategist

The Sasha GroupNov 2020 - Feb 2021 • 4 mosAs a Freelance Brand Marketing Strategist, likely contributed to developing and executing brand marketing strategies, providing insights and recommendations to clients, and supporting various marketing initiatives.
M

Account Director

Motive: A Project WorldWide AgencyAug 2020 - Oct 2020 • 3 mosAdvised clients on brand campaigns, social media, content marketing, digital marketing, and influencer campaigns, achieving significant business results for brands like Ruffles, Brisk Iced Tea, and Activia Yogurt, and e-commerce outdoor apparel brands. Developed and executed holistic social content strategies across multiple platforms, ensuring consistent brand engagement. Produced real-time social engagement strategies and social-first campaigns. Led cross-functional teams and collaborated with various departments to develop briefs, integrated campaigns, manage budgets, and provide consistent insights on performance. Build paid media strategies that aligned with client business objectives.

Education

V

Virginia Tech

Bachelor's Degree, Communication2007 - 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.