Courtney Metcalf

Creative & Brand Strategist • Social Media Marketing Specialist • Growth Marketing Manager • Atlanta, GA, US

Top Earner

Public Relations

Brand Management

Brand Strategy

Brand Identity

Brand Development

Advertising

Digital Marketing

Email Marketing

Available for hire fromNegotiable

Contracts

I am a community-oriented marketer who helps you connect with, converse with, and convert your target audience.

In a world where first impressions are crucial, I help businesses put their best foot forward with compelling content and strategic marketing. With over 8 years of experience, I've excelled in community management, social media growth, webinars, and influencer collaborations, achieving a 60% growth rate across all platforms and acquiring over 6,000 new users. From crafting engaging copy to developing go-to-market strategies, I'm passionate about positioning brands as thought leaders and building lasting connections with their audience. Let's consult on all things marketing to elevate your brand's presence.

Projects

Todlr | Finance App For Kids

Todlr is a finance app for children. As a community and social media manager, I helped grow their platforms by 60% and implemented go-to-market, social media, email marketing, and community-building strategies. Through paid ads, public relations efforts, and social media, I helped Todlr grow to 6k+ users in the startup funding phase. See More

Work History

Brand & Social Media Strategist

Todlr Jun 2023 - Mar 2024 • 10 mos- Successfully managed and grew online communities, resulting in a 60% increase in active members and engagement across all platforms. - Achieved a 60% growth rate across all social media platforms, enhancing brand visibility and audience interaction. - Organized and conducted webinars with high engagement, leading to significant knowledge sharing and brand loyalty. These webinars contributed to acquiring over 6,000 new users. - Executed strategic giveaways that attracted a large number of participants and boosted social media followers and email subscribers by 60%, significantly increasing brand awareness. - Coordinated successful in-person events that fostered community engagement and strengthened brand presence. - Developed and implemented effective go-to-market strategies that drove product adoption and market penetration, contributing to a 60% growth in user base. - Crafted compelling email campaigns that achieved high open and click-through rates, resulting in substantial user engagement and retention. - Designed and executed SMS marketing campaigns that effectively reached and engaged the target audience, driving conversion rates. - Produced high-quality copy for various marketing materials, including newsletters, social media posts, and website content, that resonated with the audience and enhanced brand messaging.

Social Media & Affiliate Manager

Thank Me Later- Social media management - 60 posts per month - Content production - 40 posts per month - Content creation - 60 posts per month - Video editing - 40 posts per month - Analytics reporting - bi-weekly - Affiliate Marketing - Brand identity - Brand Development

Marketing & Public Relations Strategist

BlackEverything.com- Public Relations strategy - Marketing Strategy - Pitch Deck Design - Brand Development - Copywriting - Content Creation - Content Design - Social Media Management - Paid Ads Management - Paid Ads Strategy

Marketing Manager

Belle's SecretsNov 2020 - May 2021 • 7 mos- Social Media Content Creation - Social Media Manager - Content Production - Email Marketing - Sales Development - Video Production - Text & SMS Marketing - Marketing Design - Product Label Design

Public Relations Strategist

Rochelle Porter Feb 2020 - Jun 2021 • 1 yr 4 mos- Public Relations Strategy - Pitch Deck - 50+ Pitches per week - Product Launch Strategy - Pinterest Strategy

Reviews

Exceeds ExpectationsRecommended by clients 2 times.

Top EarnerHas earned $5k+ on Pangea.

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Education

George Mason University

Bachelor's Degree, Marketing & Communications Sep 2013 - Dec 2016

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