Cullen Hughes

Data Analyst • Field Sales & Marketing Representative • New York, NY, US

Data Analysis

PowerBI

Microsoft Excel

Market Research

Marketing Analytics

Available for hire fromNegotiable

Contracts

Data-Driven Marketing Enthusiast Excelling in Precise Analysis and Research.

Data-driven young professional with expertise in marketing and finance analytics. Adept at contributing to firms in the publishing and advertising industries. Excels in crafting compelling analyses and helping companies achieve marketing objectives.

Work History

Advertising Analyst

HearstMay 2022 - Dec 2023 • 1 yr 8 mos• Manage daily updating, cross-referencing, and distribution of multiple reports tracking performance of advertising teams with an annual revenue stream of over $26 million • Develop new analytic systems to provide newspaper managers with forward-facing, predictive data • Assist data teams with updating, administration, and support of Salesforce programs for 50+ member sales teams • Leverage knowledge of SQL, Power BI, and Tableau in the creation and distribution of reporting metrics

Associate Manager, Performance Marketing

Penguin Random HouseDec 2023 - Present • 10 mosIn this role, I oversee and optimize digital campaigns to enhance brand visibility and drive targeted outcomes. Responsibilities include analyzing campaign metrics, refining strategies, collaborating with cross-functional teams, and staying abreast of industry trends to ensure effective performance marketing initiatives.

Education

Texas A&M University

Bachelor’s Degree, Business Administration and Marketing - HonorsAug 2017 - May 2021

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