Top Talent like Dalila are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Dalila Rodriguez
Brand Ambassador
Content Strategy
Business Strategy
Marketing Strategy
Digital Strategy
Influencer Marketing
Community Management
Community Building
Instagram Ads
Instagram
Digital Marketing
TikTok
TikTok Management
Social Media Marketing
Social Media Management
Social Media
Fractional CMO and Social Media Strategist for the coolest brands in the US and UK. Specializing in scaling through social media strategy, influencer and UGC management.
Helping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.
Projects
Ellie Vail Jewelry Case Study
Problem: Ellie Vail Jewelry faced the challenge of standing out in the highly competitive jewelry market ahead of the pre-summer shopping season. They needed a strategy to drive conversions, and position their water-resistant jewelry as an essential summer accessory. Approach: We utilized TikTok's Spark Ads to boost organic content as well as shopable videos. By promoting their existing posts, we aimed to maintain an authentic presence while reaching a wider audience. This strategy ensured that the ads blended seamlessly with user-generated content, enhancing viewer engagement. - Generated a tremendous buzz with over 10 products sold out in 1 week - 3.5% conversion rate - 2.5M views - 570k+ engagementsSee MoreFree Soul Case Study
Problem Free Soul needed to launch Wake, a coffee alternative, in a market dominated by traditional coffee. The challenge was to educate consumers on its benefits, break through strong coffee habits, and drive sales by positioning it as a better, healthier energy option. Approach We partnered with creators to showcase products in a relatable manner and also utilize Spark Ads to help deliver native content that resonates with the right audience. Additionally, we engaged in initiatives like Super Brand Days to boost sales - Recognized as TikTok Shop's top FMCG seller in 2024 - 2.75% conversion rate - 2M views - 34% higher ROASSee MoreDreamies Case Study
PROBLEM Dreamies needed to increase engagement and brand visibility on TikTok, targeting pet owners in a highly competitive market. The challenge was to create engaging, shareable content that not only entertained but also converted casual viewers into loyal customers. APPROACH We managed TikTok content, edited videos, and collaborated with UGC creators to boost brand awareness and engagement. Community management played a key role in fostering brand loyalty. - +1m views - + 120% increase in ER - + 235% increase in followersSee MoreShopify Case Study
Problem Shopify wanted to position their brand as the leading ecommerce platform in Europe through high engagement and new subscribers Approach We strategically identified trendsetting influencers to captivate and engage the YouTube audience. Our focus shifted towards prominent influencers who not only have substantial followings but also run their own e-commerce brands on Shopify. - We delivered a €2.29 CPI and 85,644 installs - 1.5% conversion rate - 5.7 M views - 500k+ engagementsSee MoreWork History
D
Director and Fractional CMO
D Influence AgencyHelping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.T
Social Media Marketer
TraktionM
Social Media Manager
MarketerHireMarketerHire is a premium network of pre-vetted, freelance marketers. Unlike other talent platforms, they only accept the top 5% of applicants who are interviewed and recruited by expert marketers in the industry.C
Media Relations Specialist
CepsaMay 2019 - Feb 2021 • 1 yr 10 mos• Developed and implemented external communication strategies securing leads in top media outlets in the Spanish and international media • Coordinated crisis communication events by preventing, analyzing, and controlling the conversation in the media and social platforms • Increased brand awareness proactively identifying top projects to place positive and honest stories in media outlets • Produced press releases, company statements, and Q&AP
Public Relations and Events Assistant
PRISAJan 2018 - Jul 2018 • 7 mos• Supported events organization for leading Spanish media outlets and magazines • Built solid relationships with high-profile business professionals to ensure attendance and engagement at events • Created and maintained a list of media contacts, and influencers • Coordinated institutional visits to the company headquartersG
Public Relations and Marketing Assistant
Grupo PlanetaSep 2016 - Feb 2017 • 6 mos• Supported coordination of books presentations and press conferences for award-winning authors • Produced and distributed press releases • Proactively pitched to media to place interviews, stories, images, and clips around projects • Monitored coverage in print and online mediaEducation
E
EAE Business School
Master's degree, Corporate Communication and Social Responsibility2018 - 2019U
Universidad Carlos III de Madrid
Bachelor's degree, Journalism and Digital Communication2013 - 2018How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Fractional CMO and Social Media Strategist for the coolest brands in the US and UK. Specializing in scaling through social media strategy, influencer and UGC management.
Helping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Dalila are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Dalila Rodriguez
Brand Ambassador
Content Strategy
Business Strategy
Marketing Strategy
Digital Strategy
Influencer Marketing
Community Management
Community Building
Instagram Ads
Instagram
Digital Marketing
TikTok
TikTok Management
Social Media Marketing
Social Media Management
Social Media
Projects
Ellie Vail Jewelry Case Study
Problem: Ellie Vail Jewelry faced the challenge of standing out in the highly competitive jewelry market ahead of the pre-summer shopping season. They needed a strategy to drive conversions, and position their water-resistant jewelry as an essential summer accessory. Approach: We utilized TikTok's Spark Ads to boost organic content as well as shopable videos. By promoting their existing posts, we aimed to maintain an authentic presence while reaching a wider audience. This strategy ensured that the ads blended seamlessly with user-generated content, enhancing viewer engagement. - Generated a tremendous buzz with over 10 products sold out in 1 week - 3.5% conversion rate - 2.5M views - 570k+ engagementsFree Soul Case Study
Problem Free Soul needed to launch Wake, a coffee alternative, in a market dominated by traditional coffee. The challenge was to educate consumers on its benefits, break through strong coffee habits, and drive sales by positioning it as a better, healthier energy option. Approach We partnered with creators to showcase products in a relatable manner and also utilize Spark Ads to help deliver native content that resonates with the right audience. Additionally, we engaged in initiatives like Super Brand Days to boost sales - Recognized as TikTok Shop's top FMCG seller in 2024 - 2.75% conversion rate - 2M views - 34% higher ROASDreamies Case Study
PROBLEM Dreamies needed to increase engagement and brand visibility on TikTok, targeting pet owners in a highly competitive market. The challenge was to create engaging, shareable content that not only entertained but also converted casual viewers into loyal customers. APPROACH We managed TikTok content, edited videos, and collaborated with UGC creators to boost brand awareness and engagement. Community management played a key role in fostering brand loyalty. - +1m views - + 120% increase in ER - + 235% increase in followersShopify Case Study
Problem Shopify wanted to position their brand as the leading ecommerce platform in Europe through high engagement and new subscribers Approach We strategically identified trendsetting influencers to captivate and engage the YouTube audience. Our focus shifted towards prominent influencers who not only have substantial followings but also run their own e-commerce brands on Shopify. - We delivered a €2.29 CPI and 85,644 installs - 1.5% conversion rate - 5.7 M views - 500k+ engagementsWork History
D
Director and Fractional CMO
D Influence AgencyHelping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.T
Social Media Marketer
TraktionM
Social Media Manager
MarketerHireMarketerHire is a premium network of pre-vetted, freelance marketers. Unlike other talent platforms, they only accept the top 5% of applicants who are interviewed and recruited by expert marketers in the industry.C
Media Relations Specialist
CepsaMay 2019 - Feb 2021 • 1 yr 10 mos• Developed and implemented external communication strategies securing leads in top media outlets in the Spanish and international media • Coordinated crisis communication events by preventing, analyzing, and controlling the conversation in the media and social platforms • Increased brand awareness proactively identifying top projects to place positive and honest stories in media outlets • Produced press releases, company statements, and Q&AP
Public Relations and Events Assistant
PRISAJan 2018 - Jul 2018 • 7 mos• Supported events organization for leading Spanish media outlets and magazines • Built solid relationships with high-profile business professionals to ensure attendance and engagement at events • Created and maintained a list of media contacts, and influencers • Coordinated institutional visits to the company headquartersG
Public Relations and Marketing Assistant
Grupo PlanetaSep 2016 - Feb 2017 • 6 mos• Supported coordination of books presentations and press conferences for award-winning authors • Produced and distributed press releases • Proactively pitched to media to place interviews, stories, images, and clips around projects • Monitored coverage in print and online mediaEducation
E
EAE Business School
Master's degree, Corporate Communication and Social Responsibility2018 - 2019U
Universidad Carlos III de Madrid
Bachelor's degree, Journalism and Digital Communication2013 - 2018How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.