Dalila Rodriguez

Brand Ambassador

Content Strategy

Business Strategy

Marketing Strategy

Digital Strategy

Influencer Marketing

Community Management

Community Building

Instagram Ads

Instagram

Digital Marketing

TikTok

TikTok Management

Available for hire fromNegotiable

Contracts

Fractional CMO and Social Media Strategist for the coolest brands in the US and UK. Specializing in scaling through social media strategy, influencer and UGC management.

Helping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.

Projects

Ellie Vail Jewelry Case Study

Problem: Ellie Vail Jewelry faced the challenge of standing out in the highly competitive jewelry market ahead of the pre-summer shopping season. They needed a strategy to drive conversions, and position their water-resistant jewelry as an essential summer accessory. Approach: We utilized TikTok's Spark Ads to boost organic content as well as shopable videos. By promoting their existing posts, we aimed to maintain an authentic presence while reaching a wider audience. This strategy ensured that the ads blended seamlessly with user-generated content, enhancing viewer engagement. - Generated a tremendous buzz with over 10 products sold out in 1 week - 3.5% conversion rate - 2.5M views - 570k+ engagementsSee More

Free Soul Case Study

Problem Free Soul needed to launch Wake, a coffee alternative, in a market dominated by traditional coffee. The challenge was to educate consumers on its benefits, break through strong coffee habits, and drive sales by positioning it as a better, healthier energy option. Approach We partnered with creators to showcase products in a relatable manner and also utilize Spark Ads to help deliver native content that resonates with the right audience. Additionally, we engaged in initiatives like Super Brand Days to boost sales - Recognized as TikTok Shop's top FMCG seller in 2024 - 2.75% conversion rate - 2M views - 34% higher ROASSee More

Dreamies Case Study

PROBLEM Dreamies needed to increase engagement and brand visibility on TikTok, targeting pet owners in a highly competitive market. The challenge was to create engaging, shareable content that not only entertained but also converted casual viewers into loyal customers. APPROACH We managed TikTok content, edited videos, and collaborated with UGC creators to boost brand awareness and engagement. Community management played a key role in fostering brand loyalty. - +1m views - + 120% increase in ER - + 235% increase in followersSee More

Shopify Case Study

Problem Shopify wanted to position their brand as the leading ecommerce platform in Europe through high engagement and new subscribers Approach We strategically identified trendsetting influencers to captivate and engage the YouTube audience. Our focus shifted towards prominent influencers who not only have substantial followings but also run their own e-commerce brands on Shopify. - We delivered a €2.29 CPI and 85,644 installs - 1.5% conversion rate - 5.7 M views - 500k+ engagementsSee More

Work History

Director and Fractional CMO

D Influence AgencyHelping brands turn followers into fans through social media management, influencer marketing, and UGC. Currently generating over 12 million impressions monthly for brands in the UK, US, and Europe. Brands I've worked with include Ellie Vail Jewelry, Lego, Dreamies, Shopify, Trip Drinks, and more cool brands.

Social Media Marketer

Traktion

Social Media Manager

MarketerHireMarketerHire is a premium network of pre-vetted, freelance marketers. Unlike other talent platforms, they only accept the top 5% of applicants who are interviewed and recruited by expert marketers in the industry.

Media Relations Specialist

CepsaMay 2019 - Feb 2021 • 1 yr 10 mos• Developed and implemented external communication strategies securing leads in top media outlets in the Spanish and international media • Coordinated crisis communication events by preventing, analyzing, and controlling the conversation in the media and social platforms • Increased brand awareness proactively identifying top projects to place positive and honest stories in media outlets • Produced press releases, company statements, and Q&A

Public Relations and Events Assistant

PRISAJan 2018 - Jul 2018 • 7 mos• Supported events organization for leading Spanish media outlets and magazines • Built solid relationships with high-profile business professionals to ensure attendance and engagement at events • Created and maintained a list of media contacts, and influencers • Coordinated institutional visits to the company headquarters

Public Relations and Marketing Assistant

Grupo PlanetaSep 2016 - Feb 2017 • 6 mos• Supported coordination of books presentations and press conferences for award-winning authors • Produced and distributed press releases • Proactively pitched to media to place interviews, stories, images, and clips around projects • Monitored coverage in print and online media

Education

EAE Business School

Master's degree, Corporate Communication and Social Responsibility2018 - 2019

Universidad Carlos III de Madrid

Bachelor's degree, Journalism and Digital Communication2013 - 2018

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Fractional CMO and Social Media Strategist for the coolest brands in the US and UK. Specializing in scaling through social media strategy, influencer and UGC management.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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