Damian Popiol

A Full Stack Designer with over two decades of experience specializing in UX/UI design. I thrive on crafting intuitive, user-centric digital experiences that drive results. My expertise encompasses e-commerce strategies, datadriven optimization, and a deep understanding of user behavior. Throughout my career, I’ve consistently delivered exceptional results for a wide range of clients, and I’m eager to leverage my skills and experience to contribute to your team’s success.

Projects

Cuckooland - e-commerce

Cuckooland.com, an online lifestyle store synonymous with living in the ‘wow,’ embarked on a transformative journey to enhance its digital presence and revitalize its brand identity. As the Lead Designer for over 7 years, I played a pivotal role in spearheading comprehensive design initiatives, focusing on UX/UI enhancements, conversion rate optimization, and seamless collaboration between design and development teams.See More

Dot Nine Solutions

Led a comprehensive brand refresh and website redesign for Dot Nine Solutions, a leading provider of bespoke solutions. Revamped brand identity, including logo redesign and development of a cohesive visual identity system. Created a modern, user-friendly website with intuitive navigation and optimized user experience, resulting in increased brand recognition, improved website engagement, and higher client satisfaction.See More

Masiso Korean Restaurant

The services provided for Masiso Korean Restaurant encompassed comprehensive brand development and digital marketing initiatives, including logo design, website development, SEO optimization, and social media integration. These efforts aimed to establish a distinctive brand identity, enhance online visibility, and facilitate customer engagement, ultimately contributing to the restaurant’s success in attracting patrons and establishing a strong online presence.See More

Work History

Freelance Graphic Web Designer

Damian PopiolFreelancerWith over two decades of design prowess, I've been a dedicated Freelance Graphic and Web Designer. My freelance journey, spanning seven years alongside my role at Cuckooland (e-commerce), encapsulates a dynamic blend of creativity and technical finesse. 20+ years of experience designing intuitive, engaging websites and brand identities for diverse clients. User-Centric Design: Consistently applied UX/UI principles to create user-friendly websites and digital products that meet user needs and business objectives. Visual Design: Designed distinctive visual identities, logos, and branding materials that effectively communicate brand values and resonate with target audiences. Client Collaboration & Technical Skills: Built strong relationships with clients, actively listening to their needs and goals to deliver tailored solutions that exceed expectations. Leveraged expertise in CRM, CMS, WordPress, HTML/CSS, and JavaScript. Adaptability: Stayed current with design trends, technologies, and UX/UI best practices to ensure innovative and effective work. Portfolio Highlights: Website Development: Delivered dynamic and responsive web solutions for a wide range of clients, from small businesses to larger enterprises. Branding & Identity: Created compelling brand identities that resonate with businesses and leave a lasting impression on their customers. Marketing Materials: Designed impactful collateral, including brochures, flyers, social media graphics, and email campaigns, to drive brand awareness and engagement. UX/UI Audits & Optimization: Conducted comprehensive UX/UI audits of existing websites and digital products, identifying areas for improvement and implementing data-driven optimizations to enhance user satisfaction and achieve business goals.

Lead Designer

Cuckooland.comFull-time EmployeeAug 2016 - Feb 2024 • 7 yrs 7 mosOnline lifestyle store helping customers to live in the ‘wow’ with unique furniture, homeware, and gifts. As the Lead Designer at Cuckooland.com, I have been responsible for overseeing the design team, ensuring the delivery of high-quality visual content, and maintaining the brand's aesthetic across all platforms. My role involves collaborating with various departments to create cohesive and engaging designs that align with the company's goals. Led all design initiatives, including website design, email campaigns, social media assets, and print materials. Led UX/UI design efforts, conducting user research, creating wireframes and prototypes, and developing UI mockups and style guides. Collaborated with cross-functional teams to gather requirements, iterate on designs, and deliver high-quality products. Utilized data analysis tools, A/B testing, and user session recordings to optimize the user experience and achieve business goals. Demonstrated proficiency in design and prototyping tools (Figma, Adobe XD) and a basic understanding of HTML, CSS, and JavaScript. Led a complete website redesign, resulting in a 25% increase in conversion rate and improved user engagement. Streamlined and optimized the checkout process, resulting in an 18% increase in conversion rate. Spearheaded the development and implementation of a customer loyalty program, resulting in a 10% increase in conversion rate and improved customer retention. Introduced a live chat feature, resulting in a 23% increase in conversion rate. Consistently delivered results for the company and website over 7.5 years, showcasing a strong work ethic and dedication to achieving business objectives through user-centric design and data-driven optimization.

Coordinator (Albert Heijn Supermarket Network Warehouse)

AdeccoMay 2007 - Nov 2008 • 1 yr 7 mosCoordinator (Albert Heijn Supermarket Network Warehouse) Managing a team, training employees, organizing orders and product deliveries, planning and supervising the execution of production orders, managing production capacity, and overseeing the timely fulfilment of incoming and outgoing deliveries.

IT Specialist

AGRO-PLUS WielkopolskaJul 2005 - Mar 2007 • 1 yr 9 mosManaging a team, planning and supervising order execution, handling and formatting vector data, database management, managing and editing digital photographs, material verification, network administration.

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