Dana Deardorff

I am skilled in creating, implementing, and optimizing product marketing campaigns, social media strategy, and developing strategic sales enablement content geared towards promoting products, services, events, and thought leadership. I work diligently to develop internal and external communications in a wide variety of marketing formats such as email, sales collateral, videos, webinars, blogs, case studies, and web copy.

Projects

Carol’s Journey: How Greenway Patient Connect Improves Patient Engagement and Care

A blog I wrote sharing the story of a patient persona who leveraged Greenway Health's patient engagement solution to improve her healthcare journey.See More

Work History

Content Marketing Specialist

Greenway HealthFeb 2022 - Aug 2023 • 1 yr 7 mosPlan, edit and write content for a variety of internal and external communications mediums. Create time-sensitive communications on industry relevant topics to support go-to-market initiatives, and other lead generation communications.

Marketing Communications Manager

Greenway HealthFull-time EmployeeSep 2023 - Mar 2024 • 7 mos- Owned and managed social media strategy and content calendar - Contributed to strategy development and planning of marketing campaigns - Secured coverage and amplified company message through industry media outlets

Product Marketing Specialist

Greenway HealthFull-time Employee- Develop and lead marketing campaigns that promote product solutions, drive brand awareness, and achieve revenue targets - Coordinate and manage product launches, ensuring alignment with overall marketing strategy and successful communication of product benefits to target audiences - Develop and provide sales teams with the necessary tools, training, and collateral to effectively sell products, including presentations, demo scripts, and competitive analysis - Monitor and analyze the performance of marketing campaigns, using metrics and analytics to measure effectiveness and optimize future efforts.

Education

Ohio University

Master's Degree, Public AdministrationAug 2020 - Aug 2022

Marshall University

Bachelor's Degree, Political ScienceAug 2015 - May 2019

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